Establish the brand image of the Business-to-consumer mall through the details

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In the development process of the commercial mall, for those who have passed the early survival test, the revenue has a certain basis for the site, can be further expanded the key to the development is to build the brand image of the mall. This brand image will be in the customer browsing, purchase the process of conveying a lot of useful information, such as: This mall is very professional, the mall price special concessions, this mall product quality is particularly good ... Wait a minute. The following is a practical experience to talk about how to establish the brand image of the Business-to-consumer mall through details.

Establish the image details one, find the location of the mall

In view of the large number of competitors, the mall to be able to stand out, must have an accurate positioning, with its own core competitiveness. Webmaster in the positioning of their own mall can be carefully think about, compared to other competitors, the advantages of where, and our goal is to maximize the expansion of these advantages.

For example, because you can get first-hand sourcing, so product price is the core competitiveness of the mall. Then in the website design, customer service training, the release of soft text should focus on fire propaganda this, so that all customers can obtain this information.

Establish the image details two: The logo of the Unified Mall

We want to give our mall design a beautiful, concise, professional logo, and then apply these signs to any one involved in the Customer experience link. In general, these links include the following:

1: Website Interface design

Web site interface design to a large number of use to the logo of the mall, so that customers in the process of browsing the Web page has been a unified logo behind the hidden "brand image" subconscious influence.

2: Mail, QQ and any other communication tools with the customer interface design

Mail, the signature bar is best to adopt a unified company logo; QQ and other online customer service system, it is best to replace the Avatar into a unified company logo. In addition, such as the company's blog, Weibo and any customer may browse to the interface to adopt a unified image of the logo.

3: Product invoice, courier and any other forms of printed matter, promotional materials, etc.

In the list of goods in the mall, Express, and any other forms of print and promotional materials, should be printed on the company's unified image logo.

Past experience shows that in these links a large number of use of a unified image logo, can give customers a subconscious delivery: professional, formal, large enterprise positive impact, virtually increase customer trust, improve order turnover rate.

Establish the image details three: professional training for the shop staff

A large part of the brand image of the mall is passed by the staff who deal with the customers. For customers, the staff to serve their image and quality of the basic representative of the mall's image and quality, so we must not ignore the professional training of staff, in general, these training include:

1: Customer Communication skills Training

Including the tone of the phone, language, conflict resolution methods and so on. This training can be used to call the large company's customer service phone, the staff is how to answer the phone. In addition, also includes in QQ, on-line customer service system and so on software how and the customer carries on the good effective communication, this aspect also needs the training.

2: Professional Training

A comprehensive training of staff is needed to make any expertise that a customer might ask. At the same time, staff knowledge should be updated and evaluated regularly.

3: Sales Training

Sales skills training for staff to improve sales success rate. Generally speaking, the more customers purchase behavior, will be more and more satisfied with a mall, the formation of buying inertia.

This article by Guangzhou seo:http://www.gzseo88.com original.