Evaluation of advertising effect of Web site navigation Station

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Due to the success of hao123, more and more Web site navigation stations have been popping up in recent years. More because of the rise of E-commerce, well-known navigation website advertising costs are also more and more high, it is no exaggeration to say that E-commerce enterprises to hold a large number of Web site navigation sites, such as: hao360,9991,go2000,1616 ... and so on. In the early days, the Web site navigation station is only convenient for netizens to find information on the Internet, now, has evolved into an e-commerce enterprises competing for a kind of import media.

How high is the advertising cost of the website navigation station? What about the effect of the launch? which Web site navigation stations have the highest input/output ratio? This is a lot of people who are going to advertise in the website navigation station The most concerned question! Here are a few answers to these questions, hoping to help you evaluate the navigation stations so that they can be put into place as efficiently as possible!

1, we first look at the major navigation station advertising cost comparison (report: The case price, real: actual price):

What needs to be explained is that this quotation is not the latest quotation, the current price hao360 shopping inside the page to 20,000/month, let alone hao123. Hao123 and 360 first page also is not rich can on, as far as I understand, on the 360 first page premise, is your platform Alexa rank to be within 10W, otherwise the money also does not give. From the table above, we can see that the two-year navigation station advertising prices as crazy as GDP to rise, can even say a bit outrageous, so many e-commerce platform to see such a price is really prohibitive. But in other words, the navigation station traffic is indeed not underestimated, every day from a well-known navigation station over the flow, generally thousands of to tens of thousands of, this is just the beginning of the E-commerce platform is not a small amount of traffic.

2, when it comes to the effect, is not absolute, can not generalize. The same location, different E-commerce platform to put the effect is completely different. such as hao360 Home Shopping The third position is an unknown electric business platform in the launch, one day can bring the amount of clicks roughly in about 3000-5000, and the same location, if you are a customer-prudential products or Beijing-east and other well-known electric dealers in the projection, estimated a day of clicks can tens of thousands, so your platform visibility, Determine the amount of your ad clicks. The more clicks, the lower the cost of a single click, I believe this is a formula that every electric dealer will calculate. As for the conversion rate, the same varies from person to person, which has a great relationship with the products you sell. Aside from the popularity of the site does not say that, where the 29-dollar polo shirt, is definitely more than a 280 yuan to sell a polo shirt of the electricity quotient platform conversion rate is much higher. Although it is not said that the low price of a certain conversion rate is high, but most of the case is true! After all, accustomed to buy 29-dollar polo shirt customers, it is almost impossible to buy a 280-dollar polo shirt, the habit is determined by its economic income, value orientation and other factors, not you can easily change. Of course, simply from the flow and conversion rate to evaluate the delivery effect, this is not comprehensive. The real evaluation effect should be input-output ratio, which can be seen from the comparison of the data in the following example:

Some of the electric platform, although the conversion rate is high, such as 2%, but its clicks are not high, assuming 3000IP, the average price is too low, the assumption of 30 yuan, that its day sales of about: 1800 Yuan.

While another electric platform conversion rate is not high, such as only 1 per thousand, but its high clicks, assuming 10,000 IP, the average single customer price is also high, assuming 200 yuan, that its day sales of about: 2000 Yuan.

3, which web site navigation station of the highest input and output? Through the above analysis, we can see that there is no navigation station of the highest input and output, only the right is not appropriate, you feel that the cost of delivery and output costs in the psychological expectations, this is enough, that is, usually what we call cost-effective. Even more often, you can only take the Web site navigation as a kind of access to your site, or a window of the propaganda platform, see more people, to enhance the visibility of your site is helpful. If you really want to say which navigation station production is relatively high, then I can only say hao123, there are 360 such as the navigation station, these sites high traffic, natural production rate will be relatively high, traffic determines sales, this is always straight. Under normal circumstances, 360 of the production of a single average of 10 a day or so, Hao123 is 360 of about twice times, sometimes more than, but also more than where. This number is aimed at the general platform for Business, except for well-known electric dealers.

Finally, some suggestions are given:

1, the best E-commerce platform has a certain visibility after the launch of the navigation station, then the effect is much better.

2, for the consideration of cost-effective, recommended General Electric business do not put the home page, it is too expensive, can be cast shopping inside the pages, the cost is relatively much cheaper, and will point into the shopping inside the page, is generally want to buy things, the crowd is actually more accurate.

3, optimize the shopping process, as simple as possible to allow customers to complete the purchase, step too much too cumbersome, the order loss rate is much larger.

4, has not seen any electronic business platform has done, the technical aspects of the implementation of the estimate is not difficult, that is: all through the navigation site hit users, the system automatically judged to a user than other access to lower prices, such as navigation station user exclusive price, should be more attractive to users to buy, improve conversion rate. Of course, this is my own little idea, not necessarily correct, welcome to teach!

The following is a number of navigation stations ranked and contact the way, I hope to help you:

Site Alexa ranking site webmaster MSN

265 3634 http://265.com/188802818

9991 18811 http://www.9991.com/136309991

5566 7,171 http://www.5566.net/c6066@tom.com

521521 Home 26074 http://www.521521.com/ltzyid@yahoo.com.cn

hao123 33535 http://www.hao123.cn/5255184

Gaga online 43169 http://www.jjol.cn/287286050

haokan123 8779 http://www.haokan123.com/57070372

Jinshan Online 65756 http://www.jsing.net/7357353

Guang Jie ju 31484 http://gjj.cc 100656888

qu123 35147 http://www.qu123.com/565185355

114, 75740 http://www.114la.com/119813.

TT98 12,864 http://tt98.com/617746481

Dance 123 Wonderful website 109445 http://www.wu123.com/wu123@wujiweb.com

Mei Ping Boutique website 127799 http://www.k369.com/309116550

7255 31146 http://7255.com/wangzdh@gmail.com

MSNCN 336784 http://www.msncn.com/454703948

1188 19159 http://wwv.1188.com/413300372

Find 123 33059 http://www.zhaodao123.com/915321732

2345 24,586 http://www.2345.com 100569991

1616 10,804 http://www.1616.net 841053346

Find 123 126845 http://www.haozhao123.com/shouluweb#126.com

Air 123 website 281317 http://www.hang123.com/595971631

123 Site 361,246 http://www.dinghao123.com/867928839

Boss 123 website 281886 http://www.ld123.com/ld123-master#163.com

52 Web site Daquan 501927 http://www.52zt.com/web/146577

Good 253 web site home 287797 http://www.hao253.com/95457012

123F 562,152 http://www.123f.net 344582532

6655 47,152 http://www.6655.com 571696

ZZDH Webmaster Navigation 178,952 http://www.zzdh.net/996054986

Zeibi Web site Navigation 151080 http://www.zeibi.com/

HAO123.CD 131,625 http://www.hao123.cd/

123 Web site Daquan 20,688 http://www.123456.cn

7999 Web site Daquan 18,123 http://7999.com/

Learn about Web 12,012 http://www.liaojie.com/

Directed URL navigation 14,282 http://www.dxcpm.com

1166 6345 http://www.1166.com/

TT Web site Daquan http://abc.qq.com/

Google navigation http://daohang.google.cn/

123.sogou 198 http://123.sogou.com/

Tencent Web site (2) http://site.soso.com/

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