Every day is a test of imagination--Dialogue Fidelity fund general manager Wang Junfeng

After graduating from Fudan University to study in the United States, there are four different types of securities and asset management companies in Merrill Lynch Group, Cathay Fund, Warburg Xingye Fund and UBS Asset Management, which is the resume of the new CEO Wang Junfeng of Fidelity fund. Mild, stable, is his first impression of reporters, and through dialogue with him, we feel the shareholders, employees, holders of the interests of understanding and grasp the ability of the development of the industry's sensitivity and judgment, decisive decision-making ability, and attention to the details of the implementation capacity, etc.　　Wang Junfeng is the reason of continuous progress in the course of the fund industry. 　　The most important factor is the human journalist: as the first batch of professional managers in China's fund industry, how do you view the development prospects of the fund industry and the competition pattern between fund companies? Wang Junfeng: From the development trend of China's fund industry, I think it can be described as "limitless" four words. At present, the people have more and more investment demand, fund industry development Space is very broad, "limitless" These four words will become China fund industry development Normal.　　It can be said that in this fast-growing atmosphere, the fund industry every day to test the imagination of practitioners.　　Under this premise, can grow and develop, need each company according to its own situation to formulate development strategy, not only to seek truth from facts, but also dare to play the imagination, to meet the challenges given by the industry. In this process, "talent" is the key to build the core competitiveness. What the fund company needs to do is to establish a better retention mechanism and elimination mechanism, to give talents a good career planning, to maintain and develop the energy of talents.　　On this basis, let more investors enjoy the quality of the service from the fund company. People are always the core element. First, after the talented person comes, the company can form a very good platform. Let professional people, in the company's environment to give full play to professional skills. Second, both the full authorization and the corresponding binding mechanism. Third, the use of industry, regulatory agencies, shareholders and other resources, the establishment of a long-term training mechanism for talent. The establishment of a fair evaluation mechanism. Under these conditions, as long as the staff has a very good working environment, can put the intelligence to play out, can show, the company's competitiveness will be promoted, the interests of all people can be protected, the interests of shareholders can also be protected. After all, in the asset management industry, the human potential is infinitely large. A lot of business, unlike the workers on the assembly line, do a piece of calculation.　　He did not do, to what extent, is positive or negative to do this thing, many situations is to see subjective initiative.　　Reporter: Prudential Fund in the "people" this factor on what specific experience? Wang Junfeng: In the short term, we will put resources on the best part of the talent, and then consider further breakthroughs, and finally form a benign competitive atmosphere.　　In these excellent backbone of the LED, the company size, performance, we will have a rising space. Now the initial idea is to let the two platform of investment and market lead, backstage and foreground pass performanceThe effectiveness of the assessment mechanism is closely linked, to some of the colleagues who do have a breakthrough, to reward their outstanding results. From point to face, drive the whole company's incentive mechanism and working atmosphere. To enhance collective cohesion is a necessary step, such as a small internal communication, will help to achieve staff and company communication, not only the company management to the staff of one-way communication, more attention to all colleagues to pay attention to the company's positive changes, including business,　　It also includes employees ' lives. Let us feel that we are a dynamic collective.　　Journalist: What advantages does your personal experience bring to the Fidelity Foundation? Wang Junfeng: General manager of the joint venture company, may need to have more strong communication skills. This communication ability is not a simple language communication, more important is a fusion, to be able to find the interests of holders, employees and shareholders of the intersection of interests, and ultimately form the company's development strategy.　　I have experienced a variety of cultural backgrounds of companies, have domestic, joint ventures, foreign investment, in this respect I feel better. In addition, there must be sensitivity to the industry. Specifically, it is to know which stage the company should do what kind of things.　　In a situation where the market is more volatile, you may miss opportunities if you don't make a decision in time, or if you fail to do so, and it may take a lot of effort to get back in the future if you miss it.　　Side of the running Reporter: As the saying goes, "The new boss three fire," you as the general manager of the company, whether to launch a lot of fresh measures? Wang Junfeng: Each company's growth has its own character and culture, Prudential Fund has been established nearly 4 years, has its own accumulation, and has been in the minds of investors to form a stable performance of the image, so how to progress in a smooth, I think more.　　How on the basis of the original, the potential to stimulate out, and then in the development of the process to improve those compared with the industry is not enough. As a new general manager of a company, I think it is not very responsible if we do not do in-depth research and take great changes immediately.　　We want to do is a smooth and natural transition, if our customers suddenly feel that prudential fund like a change of a company, it is certainly not appropriate. Therefore, I would like to first look at the current situation of the team, in the past, if there are some difficulties in development, which problems are related to the team itself, which is caused by other factors, and then form some judgments. Let me gratified is that observation, the current company team is very professional and very dedicated, working atmosphere is very good. I don't want a company that affects performance and other aspects because of changes in core personnel. I firmly believe that this robust management model can be done well. This year, our overall fund performance is good, stock funds have in the same fund performance rankings beyond the average level, asset size rankings are also rising. We have to win a big victory.　　As long as there are some new changes in each phase, so that employees feel the change, you can see the company's hope. CurrentFor Prudential fund, can be described as a pack, while running forward, the rapid development of the industry does not allow you to have the slightest worry is not to have a big plan to do, but in advance to strive for change, in the change to continue to move forward. The fund industry is a big stage, we are moving towards the industry more advanced approach, we are now laying the groundwork, is to learn, hope to seize some breakthroughs on the point, and then slowly accumulate, for the industry and the company next to a larger development of a good foundation for the Reporter: It seems that you are more advocating progressive reform,　　Is there a clear target for the company's future development? Wang Junfeng: I think the development of any company can not be separated from several aspects: one is the trend of industry development, one is the development of their own status; There is a question of timing. We have done a detailed analysis on the status quo of the industry and the positioning of fidelity funds. What is the situation of the leader of this industry, the joint venture and the top five companies in the capital? 10 companies set up over the same period which run faster than us, what reason?　　Which runs slowly, and what lessons? The general manager of the fund company needs a lot of attention, product line, company strategy, investment Research system, brand marketing, channel service, human resources, risk control and so on. Which elements are the most critical, what elements can be put in the future to solve, the enterprise development should be moderate, or more radical or more conservative, it takes a lot of effort to study. After in-depth communication with all stakeholders, we have also formed a number of short-term development goals and long-term development planning, while maintaining a certain degree of flexibility, according to the changes in the industry to make appropriate adjustments and improvements. My focus now is to make the foundation more solid. If the foundation is not enough to make a difficult goal to achieve, it will discourage staff confidence. As a manager, we must fully grasp the scale.　　I think the goal of this thing, should have a different focus at each stage, to build this focus, and then further upgrade, which requires management and shareholder level to fully communicate and be supported and recognized.　　Reporter: In the system construction aspect, what more mature practice? Wang Junfeng: In the process system, I require each department to summarize in time, set up a database, and peer continuous contrast, and make the necessary adjustments. For example, our marketing team will now report regularly: What did the peers do recently? What are the new products? What are the innovations in the process approach?　　In this way, the company will know the whole market development situation, in this premise, in the end which are able to follow, which can not be followed, which do not need to follow, this is the management needs to make timely decisions. My idea is to give everyone a platform to participate in the company management, can see the company's operations, can fully understand the company's development status.