Every guest will push van Box, further follow the line of subdivided products

Shangdan, deputy general manager of the mobile phone division, said to the media today, where customers will be further down the mobile end of the product line. The next step will be to use the flash-purchase application, but not at low price competition as the goal.

Shangdan said that this year is the third year of mobile business development, where the total number of customers launched two mobile products, where the official app and the Third-party products based app "flash shopping artifacts." At present, these two application sales have accounted for more than 20% of the total sales volume, the peak of 30%. The difference between the average customer unit price and the mobile end is less than 10 yuan.

Next, every guest will also launch a only sell every guest's own brand of Van box. The application is expected to be online this October.

"The mobile business is maturing in 2013, hoping for more segmentation and continuous optimization of mobile shopping apps." Flash purchase is one of the direction of product segmentation. "Shangdan said.

Further subdivide the user market, mainly based on the mobile end of the screen and low user tolerance characteristics.

Flash purchase application as a segment of the user market direction, there have been major electric dealers have launched a flash business, such as domestic only products will, when the "tail products will" and so on.

However, the flash business is hot, but also let people gradually form the impression of a bargain. Shangdan said that the customer Flash purchase application does not represent low price, tail goods, they do not want to flash the platform to become an endless price war battlefield, will be in the content of the operation of increased investment, according to the purchase of the recommendations, marketing forecasts and large data information to provide the content of the goods.

In addition, for the supply chain challenges caused by flash purchase, Shangdan that there is a more mature logistics system, the problem is not dealt with.

In the near future, every guest will also launch the Flash purchase Artifact Micro-trust public account, but do the subscription number or service number, the internal is still discussed. However, Shangdan said that the micro-credit account is only to understand the consumer demand for fans, do not do any business promotion.