Example analysis of how to use search engine to improve the ranking of websites

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Absrtact: How to use search engine to improve the ranking of the site, by searching for a word, we through the search engine display results page, we know that users search for a word of the latest demand, then we use search engine to improve the ranking of the site, so that the ranking of the site and keywords ranked before, So that we can find our users in the input of a specific word, find us, we should use what way to allow search engines to our site rankings, keyword ranking, make a comparison of the former position, we together to explore this topic.

What is search engine optimization

SEO (Search Engine optimization, SEO) is a way to use search engines to improve the site's ranking in search engines. In layman's terms, is to let the site use SEO technology to make a site a keyword in the search engine in the top 3, so when users search for a word, see the Search engine Display page information, see your site ranking more than before, will click into your site, then you can through a series of marketing means, Let this into the IP into their own customers, this is the search engine optimization, referred to as SEO. The use of SEO technology, so that the site in the industry to occupy a leading position, so as to gain brand revenue.

Second, the search engine is how to calculate the ranking of the site

We know what SEO is, then next, we have to know how the search engine calculates the ranking of the sites, and what is the basis of the search engine computing the ranking of the site? From a search engine perspective, it is how to calculate a site in Search engine display page sorting problem,

The first is to determine whether the content matches the search question based on the correlation factor.

The second is the importance factor, which is to determine whether the resource itself is of value. From the actual use, the factors that currently apply to the weighting scheme used as the basis for sequencing usually include:

1. Word frequency. The search keyword will be the matching word frequency as a sorting display factor. The matching quantity of search words is a basic factor of resource correlation. In such algorithms, the frequency of the anti-literature is often taken as a factor into the range of weight calculation.

2. Lexical uniformity. When searching for a match with multiple words, it is usually necessary to allocate weights according to the matching degree of different words, for example, whether the text and the word in the search are all matched or partially matched, the order of the text retrieval word is consistent with the search-style and the distance factor of the search term, etc., can determine the corresponding weights according to the situation

3. Word position factor. That is, according to the importance of the location of the matching words to give different weights, in the traditional database system, the title, keywords, abstracts, small headings, first paragraph, the end paragraph, the first sentence of the paragraph, the general body and so on give different weights, in the network search, generally according to the characteristics of network text, the title, bold words, Words such as URLs give specific weights.

4. Link factor. Assigns the corresponding weights according to the link condition, as the sorting basis. More typical (Google according to PageRank algorithm, the number of links and the importance of linked objects as a sort of basis; Teoma is based on the links of the same professional field site (Community) as the basis of the ranking strategy.

5. Click on the Factor. That is, according to the user usage, will use the high frequency search object to give corresponding weight value, arranges in advance. If HotBot adopts direct hit technology, analysis of the user's search result set, based on the number of users visiting the site and the average time spent on the site to determine which sites are "popular sites", and then reorder the results to improve those who meet the search requirements and "popular sites" In the result set rankings, the corresponding reduction in the user-focused site rankings.

6. Excluding commercial factors. If, for example, some systems find that the search object is associated with a commercial company website that adds search elements, it is not arranged to maintain the objectivity of the system arrangement.

7, the overall structure of the site and content settings, whether it is based on user experience or user needs of the site positioning framework, the content of the site to consider the user will click to see, or to meet the needs of users, whether in the content interspersed too much irrelevant content, keywords, pages and pages, words and words, Content and content are related, these are also part of the Search Engine computing site ranking one of the important factors.

Summary: We know the search Engine computing site ranking, mainly consider word frequency, lexical consistency, the link factors, click Factors, excluding business factors, the site's overall structure and content settings, in addition, the search engine will also calculate other factors, we need to seriously deal with the search engine computing site ranking factors, Pay attention to the user experience and the quality of the site content, do not pay too much attention to the volume and outside the chain, this needs our attention.

Third, users how to display the results of search engines, quickly find the information they want

The user how to display the result according to the search engine sort, the quick search oneself wants the information, the following I take oneself as the example, the scene demonstration.

So let's search for the word "Lenovo notebook computer quotes," I have a screenshot to explain. When we enter a word, how quickly I find the information I think.

When I enter this word, I do not focus on the top-ranked site, but look at this thing under the title

Instead, look here and see if the information provided here is relative to what I want, if the description here and I want the information relevance, then I will click in, if not relevant, I will not click, will continue to pull the scroll of Baidu to the following, if the following look, did not find I believe that the information, I'll see the second page directly, or the third page, more than the third page, or do not find what I want, then I will enter other words or longer words, even a phrase or a word, I will be constantly changing the words I entered, directly to find the information I want. Or I will look directly at the relevant search, to see how people are searching, learn something from it. When I click into this site, I will see these categories, screenshots for everyone to see a

These categories meet my needs, it provides brand, product range, price, screen size, processor series, graphics type, memory easy, features, appearance color, these factors have been arranged for me, let me look for the Lenovo notes I want to improve the choice and guidance of the role. Such a site, I can find the information I want, so I will stay in this site for a long time, choose to buy something in such a high percentage of the site, in contrast, if I enter a word into a website, from the start to enter the site to calculate time, in 30 seconds, can not find what I want, I'll turn it off and search again.

Summary: Through their own demo, presumably we all know, users are how to use search engines to find their own things, users will search a word, search engine display of the page, users will not be clicked on the first page, will look at the description, and enter the site, users will be based on the content of the site, Can you find the information the user wants in 30 seconds, and if you can't find it, you'll leave. Conversely, if our site does not consider a good user experience, then our website framework and content quality will never upgrade, and will not have a good keyword rankings and site rankings, good user experience effect, will let their website get Baidu to give a special vote value, on the contrary, if the user experience is not good, will bring a negative impact on their own site, this need to pay attention to, the site always remember the user experience, always put the user first.

Iv. How to use search engine to improve the ranking of websites quickly

We know how the search engine is to calculate the site ranking problem, but also know how users use search engines to find the information they want, then how do we use the search engine to quickly upgrade the site sorting problem, so that their site has a very good keywords and site rankings it?

The following are some of the factors we need to consider

We know that Search engine computing site ranking, mainly consider word frequency, vocabulary consistency, lexical factors linked factors, click factors, excluding business factors, the overall structure of the site and content settings, in addition, the search engine will also calculate other factors.

1, the site of the selected program, space, domain name is consistent with Search engine Optimization 1.0, and user experience.

2, the site's framework and content is placed to meet the needs of users

3, the outside link is how constructs, whether conforms to the Search Engine Optimization 1.0 principle

4, the site's internal link structure is reasonable distribution, the hierarchy is in line with Search Engine Optimization 1.0

5, the Web page for the overall design of the Web site design principles, whether to consider the user and search engine design

Summary: We know the search Engine computing site ranking, mainly consider word frequency, lexical consistency, the link factor factors, click factors, excluding business factors, the site's overall structure and content settings, the site selected program, space, domain name, Web site framework and content placement, outside the chain of construction. Reasonable arrangement of the inner chain, Web page overall design of the Web site design principles, and user experience and search engine design, we know these factors, then we should be analysis of their own website, whether there is a part of my article cited in the factors, I will know how to improve and adjust, Will list a series of programs and preparations. On the contrary, if we do not understand these factors, then we will lose a lot of customers, and their own site will become more and more difficult to engage.

Article by Nanning SEO Editor finishing http://nn.moonseo.cn @ Yibin Home Network