Examples of how local websites strengthen media and industry cooperation

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According to a statistical report published by the China Internet Network Information Center (CNNIC), as of the end of June 2010, China's Internet has developed at a rapid pace, with a population of 420 million and nearly 1/3 of the nation's total. In the rapid popularization of the network under the general trend of service to local netizens, the local Web site also presents the "Hundred schools" situation, and is facing more and more severe survival test. Throughout these local sites, most of them rely on the forum derived from a series of community applications, such as portals, SNS, blogs, the structure is very similar. However, some sites, such as the Shanghai Beach community and China-Wu network, with excellent media and industry cooperation, won a richer resources, enhance the comprehensive competitiveness of the site, out of a community characteristics of the road.

First look at the Shanghai beach community at the beginning of the establishment of the Shanghai Regional Local Web site development, Shanghai Beach community was founded in June 2007. At that time, for the decoration of the Forum Fence network, for it digital products, such as the Broadband Mountain Forum, and so on, has begun to take shape, and other large and small forums have reached hundreds of many. According to common sense, this time, want to again in Shanghai this market another piece of land is very not easy, the market left to the new local site survival space is very small, but the Shanghai beach community from scratch, in a few years time to make a good score.

On the main reasons for its success, in addition to the establishment of the site, the focus on building in the then Shanghai is not mature comprehensive forum, the Shanghai Beach community in the resource integration and external cooperation efforts are also important. These initiatives have enabled the site to rapidly expand its influence in a short period of time and become one of the largest integrated forums in Shanghai, and have won awards for "China's most invested value website" issued by the Investment and Financing Forum sponsored by Fudan University. Summing up its efforts in resource integration and foreign cooperation, the main can be divided into the following four aspects:

1, with the local television station, will be on the television program contestants and audience participation in the way settled on the website, quickly promoted the Shanghai beach community visibility. The community also recruited various entrepreneurial players for the program group, while the program's loyal audience all led to the community, many of the audience and contestants will come to Shanghai Beach community to express their views and comments, improve the number of active users.

2, pay attention to local life services related to all aspects, such as food, fashion, finance and other things that are related to life. For businesses in the Shanghai Beach community, not only in the Shanghai Beach Community publicity and promotion, at the same time in the television related columns to carry out a full range of reports, this to the merchant, the community is a very effective way of publicity. These measures have made Shanghai Beach Community one of the largest communities in Shanghai, and have been given the opportunity to co-operate with local chambers of commerce in Shanghai.

3, excavate the local characteristic, provides the individuality service. Shanghai is an immigrant city, all over the country to Shanghai to work and entrepreneurial people up to 10 million, many people have just come to Shanghai, no friends, relatives, the first thought is to find a fellow, for this huge market, Shanghai Beach community made a plate called "association", and the local Chamber of Commerce in Shanghai to cooperate. After the Shanghai beach community and the Chamber of Commerce held a lot of fellow will activities, such as the Mid-Autumn Festival to hold a 300-person Shandong villagers will activities, December 18 there will be a 500-person entrepreneurial exchange. Through this model, the overseas "new Shanghai People" who work in Shanghai are rapidly developing as members of the Shanghai Beach community.

4, through the cooperation with the local webmaster to enhance the visibility in the industry. Organize all kinds of webmaster gatherings, strengthen the interaction with other local webmaster, in the local Internet circle has a relatively large visibility, and other sites jointly organized offline activities, with the strength of others to expand the influence of their own web site.

and "Changzhou first popular portal" in the Wu network itself is hosted by Changzhou Radio and television, the so-called "tun", different from local sites, the Wu network to fully tap the traditional media resources, performance in the following two aspects:

1, combined with the TV media, the first time to track the content of TV's own columns, enrich their own news content.

2, because it is the website below the TV station, Wu Network to do the video license, give full play to the advantages of audio-visual audio: Web site to provide the network of self-owned section of the Internet video, online radio, the use of video equipment to record on-site interviews, to increase news animations; online activities organized by the website For more important local time events, for example, the opening and closing ceremonies of the provincial games, star concerts, important meetings, the WU network will go to live online video live; In addition, the Wu network has a run of the interview program "Guest Net Talk", the star, there are literati, officials and so on to interview, These initiatives have been warmly welcomed by netizens, effectively improve the user stickiness.

It can be seen that the above two sites have jumped off the "singles alone" mode of operation, integration of local resources, strengthen foreign cooperation, expand the influence of their own web site. and local sites may draw on their experience, combined with local characteristics, to create site features. I have summed up the following 4 points of advice:

1, combining local characteristics, research local competitors in the same industry, mining their own available resources to provide personalized services.

2, the local media (television, radio, magazines, newspapers, etc.) influence and influence groups to do a survey, according to their own site selection.

3, as far as possible with the local government and other institutions to play good relations, so that not only can facilitate the development of your website business, but also to a certain extent, the popularity of your site.

4, with the local webmaster to establish a good relationship of cooperation and friends, take the length of others, to fill their own deficiencies.

This article talks about local websites to develop media and industry cooperation. In fact, the local site of the formation of the road is still very long, different cities have different characteristics, by the audience different, the user's preferences are not the same, the need to combine the operation of the webmaster constantly groping. As I know, Shanghai Beach community and China-Wu network have recently used discuz! X1.5 to upgrade, the current Shanghai beach community through the discuz! X1.5 's group function successfully created the "Association" column, help the Outsiders in Shanghai to find a fellow, know the villagers, organize the villagers party, later will be home and open the door, and the Wu network will expand the community (such as food, building materials, real estate, etc.) into the agenda. Look forward to local site innovation and the future of the new situation!