Experience in the Optimization of tourism website (ii.) Writing skills of soft paper in website optimization process

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When I first contacted the SEO industry, I felt very mysterious, very mysterious, think we with Baidu, and Google such a big company as a competitor, and all the things are they in control, especially algorithm, they want to include who's article on the article, who want to be ranked before the ranking of the site top , we have nothing to do with the civilian population, now think about it, such an idea is wrong, in fact, a lot of things are justified, Baidu in how not rules, in how to have their own style of doing things, but also their own principles of doing things, will not disregard the feelings of the mess, Today to talk about the site optimization process of soft writing skills, is to give you a little advice bar.

Soft text can be divided into many categories because of different angles.

First: From the source of soft text is divided into three major categories

1, original Class 2, adaptation Class 3, Occupy class

Second: From the perspective of publicity also divided into three categories

1, press Release 2, experience draft 3, summary draft

Today I will tell you about the writing skills of news-like soft paper, in fact, many of the soft text are not original, basically copied from the network paste over, some people have the thinking agile, look at the point of view of different can be an article is not his own article, let people feel that this is your original. And they also combine Baidu, Google, Soso and other search engine collection algorithm to write soft text, so that these search engines can quickly include their reprinted articles, thereby improving their efficiency in the optimization process.

Because I do is the Tourism portal optimization, focus on the key words and web site marketing strategy, then I will talk to you about my tourism portal above the news type of soft writing skills.

First, the process of collecting soft resources

I often hear a friend say where the soft text comes from, what good to write things, these news have those, how do I use the least time to collect these news, and these news is the latest, most readable, netizens favorite, those are netizens love to read ... In fact, there are many people who think so. For the soft text, the information is actually very easy to find, you just pay attention you can quickly, very timely find you want these news, take me to write soft wen, I wrote all about the news of Hubei tourism, I do not have to how to find this information every day, generally I have collected a few relatively good tourism portal site, There are some more famous sites in Hubei, such as: Jing Chu network, billion travel network, Xinhua Hubei Tourism channel, Xin Xin Network, there are some official websites, we can learn from them the latest travel information, every day just to see what they have on the site, we then do write changes (the writing skills discussed later) You can become your own, there is that we can make full use of Baidu and Google some of the search engine to provide some resources, such as Google's news, he every day to my mailbox to send the latest information about Hubei tourism, sometimes my mailbox can not fit, several times are fast to the brink of collapse, Every day I just write about Hubei tourism News information can open my mailbox, see what information can be written, Hubei tourism has good things happen every day do not have to find their own Hubei tourism information, open the mailbox can be, there is Baidu, as long as the search box in Baidu search Hubei tourism, Click on the news there are a lot of the latest news, in fact, to find Hubei tourism news explosive material is not difficult, as long as we take seriously, careful what things are good to do.

Second, to talk about the writing skills of soft paper

Content aspect when we saw a good news theme of Hubei tourism class, we do not be impatient, remember not to copy and paste, it will only bring a lot of unnecessary trouble, and can not play any role, we have to do is to carefully read this Hubei tourism news, to see what he wrote is what content, the theme is what, To tell the reader what information, take the recent Central China Tourism Exposition This news, very early someone put this article explode big network, say when opening, which place opens, attends is what person, this exposition nature is what ..., then we can use our words to generalize this event, If you want to write specifically, you can also put the previous several central China Exposition and some related things can also say, such a soft wen not become, and is true to the original, if you like such words I think as long as Baidu spider crawling here must include your article. The most important point is that we are in the content of the article to appear several of our core keywords, then do the hyperlink, you know Baidu spiders are through these keywords to identify your site information, if you have no keyword, your entire article for Baidu is not what role, He's going to say that you have nothing to do with your entire website. Because an excellent soft text is through the keywords to frame (as a framework), plus some necessary text description, more highlight some of your keywords, to give Baidu spider some information, this article is about Hubei tourism network, Wuhan Travel Agency of a write information.

Keywords in fact, we can put the key words in the beginning of the article, or the title below, with the relevant text to do the description, such as Hot search (article guide): Hubei Travel network Wuhan Travel service Wuhan Travel Wuhan Travel quote Hubei Travel agency, Hubei travel company and so on and then do the connection, At the beginning of the article we can write: according to Hubei Tourism Network (www.hb1tour.com) news, (Wuhan Travel reporter Hu Hongliang correspondent Hu Hongliang) June 18 morning, by the National Tourism Administration, Hubei Provincial People's government co-sponsored, The fifth session of China Tourism Expo, hosted by Hubei Provincial Tourism Bureau, opened grandly at Wuhan International Convention and Exhibition Center. The Secretary for National tourism, Qiwei, announced the opening ceremony. Such a beginning that can let Baidu spider quickly discovered your key, also soon can judge your website related information, thus included in the process will soon put in Hubei tourism class corresponding database.

And I usually add keywords to the end of the whole article, at this time is very skillful, if you add good you will have the effect of twice the effort, if you add bad will receive search engine punishment, said you stack keywords, generally I will at the end of this description: The article key words Hubei Travel Network, Wuhan Travel Service Hubei travel company Wuhan Travel Agency quotes Wuhan Travel, these keys are best to use different fonts, colors, plus hyperlinks, but can not add too much, generally three to four is the best, more Baidu think you are cheating, will punish you.

Finally, the title of the article to be novel, to attract readers of the eyeball

We write soft text are written to the reader, and one thing I want to put forward is that many people are writing soft text to write soft text, their ultimate goal is to Baidu Spider included rather than write to the reader, a good soft article on the site's overall marketing is very important, may be a good soft wen will bring you a lot of customer groups, Including some invisible customer groups, we have to be clear that we do optimization is for the entire network of marketing, and Soft wen is a very important part of our marketing, do not write for the soft text. I usually write soft text title is very fastidious, must do with others is not kind of, for example: "Hubei 30 blind Children travel Shanghai World Expo Gehui Jin Jing warm reception" This soft wen, this title to us revealed two information, Hubei Blind Children Tour Shanghai Expo, Gehui, Jin Jing reception, Let the reader soon know the content of this soft article, with Gehui, Jin Jing such celebrities as propaganda, but also play a role in fuelling. Good title to have good content, avoid the wrong idea. There is in the soft text we'd better add our keywords, such as: "See Expo" Cruise line will be on July 4, the maiden voyage-Hubei Travel Network Consulting. The topic adds the keyword to the optimization to play the very important role, later everybody will have the experience deeply.

The above is my website and Hubei Tourism category soft paper writing a little view, hope to everyone a little useful, to everyone's optimization played a little stone role. Is there a secret to success? That is persistence and concentration. When a person is young bored, then he will have nothing in middle age, old age will be helpless!!!

Website Optimization Exchange Learning Gamou (Hu Hongliang) qq:573662749 1270986173