Experience talking about the operation of two or three-line city building material Network five questions you need to consider

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With the domestic four major portals (Sina, NetEase, Sohu, Tencent) The continuing monopoly situation, the industry vertical portal more and more favored, such as springing up, every industry station has a leader, including a lone individual station. And in the absence of adequate funding, how to obtain high flow, testing the intelligence of every grassroots webmaster. We take the building materials industry, this is a very substantial profit to build the station direction, its profit is very objective. Then the author will be in this article on the building Materials network operation encountered several problems to share their experience.

I. ON strategic positioning

With the development of the real estate industry, building materials industry has been driven, take the author of Putian, for example, Putian is a typical three-tier city, the nominal registered building materials companies up to more than 100, of course, many are engaged in "guerrilla" mode. Visible competition in the industry is very fierce. The demand for building materials orders is very strong. At the same time, we also found that the building materials companies to promote the network, and began to do Baidu promotion, Baidu bidding rankings, such as search Putian building materials company you will find the top ten are bidding for building materials companies. Network promotion gradually become building materials companies to obtain orders from the important channel. However, local building materials industry-specific Network marketing platform is not much, many cities even this piece or blank, as a local station webmaster, we can take this opportunity, according to analysis and actual combat, we can position the platform in order to serve the building materials company as the core, and gradually integrate the building materials industry chain.

II. on the Profit model

First of all, we need to understand a concept, the profit model is not equal to the charging mode, my profit model has a purpose: to make building materials company's money, the first to make building materials companies to make money. Based on this model, I will be the profit model for the independent registration of building materials for the construction of tender, first in the name of free to let all building materials companies into our platform, building materials companies to taste the sweetness will naturally upgrade the VIP customer service. The profit of building material company generally is about 15%-30%, as our site as long as from the success of the turnover of some of the proceeds, a year can earn more than 100,000, this profit on a large site is nothing, but for a small webmaster can do this income, already more than work. At the same time, we can also publish the relevant ads on the site to earn advertising fees.

Third, on the line to promote the way

To have a building materials business to the platform for bidding, the first to promote, online promotion is the most basic and most important one. One is to improve the weight of the site, this I will not say more, this article I want to emphasize is that the emphasis should be to do a good job of cultural promotion, is to promote local users online to find building materials information habits, can write more online to find the advantages and advantages of building materials and so on, step-by-step to guide local merchants online bidding. The second is to do more online activities, such as in our building materials online bidding successful users will send gifts, can send paint, wall paint, send floors, tableware and other activities. Of course we don't have to make our own contributions, we can look for sponsors and then advertise for sponsors online.

Iv. on the promotion under the line

Online promotion of a variety of types, if there is a certain amount of capital can be consulted local newspapers and television media to publish ads, no money to find DM cooperation in the development Community hair card, if you have a glib words, you can and the streets of the big building materials business owners talk about shop decoration tender, so to the single fast more stable more.

V. Development in the future

Building materials in the future development of two kinds, one is a lot of orders, they can invest in building materials companies, open building materials company threshold is very low, before the proposal to the building materials companies to play six months of work, learning the whole process and a variety of building materials basic knowledge. The other is still doing online platform, integration industry chain, upstream of the real estate business, second-hand housing, property and so on, downstream, moving, cleaning, home and so on.

The above is from the graduation design http://www.bycxlw.com/webmaster for the management of building materials site Five point of view, hope for everyone to help