Expert analysis says game sales fall mainly because of the Wii heat drop

Multi-Play Network (compiler/wendy) according to reports, market research firm NPD released the U.S. game market Statistics Report this May, in which game software revenue rose 4% to 466.3 million U.S. dollars, but the game hardware revenue has fallen sharply to 241.5 million U.S. dollars, down from the same period last year 20%,　　Gamasutra website analyst Matt Matthew analyzes why game hardware sales have fallen so sharply. When NPD released the May 2010 US Game Market Statistics report, the headline sounded grim, not only in the industry as a whole, but also in software sales below previous analysts ' forecasts. We will analyze a series of questions: What are the areas where these declines occur? How do personal platforms lead to reduced sales in hardware and software?　　Finally, a reasonable explanation is put forward. First question, what are these declines?　　, for example, let's take a look at the hardware link, divide the game host and the Palm machine into two parts, the chart shown below provides the sales comparison between 2006-2010 January-May. From 2006 to 2007, whether the mainframe or Palm machine sales have increased, this is the beginning of the industry boom, from the following figure can be seen in 2008 to reach the peak, reached 6.2 million units, mainly Wii and PS3. Sales of palm machines grew in 2007, and in 2009 there was an increase in the release of NDSL and NDSi.　　Sales fell in 2010, mainly in the mainframe link Nintendo Wii's heat drop, in the handheld link is mainly DS sales decline, PS2 and PSP sales decline also have some impact. Game host and Palm Machine sales number of the next picture, according to the use of manufacturers to divide, the figure green on behalf of Microsoft, red on behalf of Sony, Blue on behalf of Nintendo, from 2006 to 2010 1-May data, Microsoft's sales are generally stable, Xbox360 in the past three years sales slow growth.　　Sony's situation is more complex, from PS2 to PS3 transition is a difficult process, PS3 three years after the release only in September 2009 to become Sony's main platform, PSP Sales also has a process from rise to decline. The number of hardware sales of different vendors of course, the number of hardware sales is only a visual angle to observe the hardware market. As the price of the system rises or falls, the total income changes.　　The figure below shows that even though the number of hardware sales increased in the year 2009 compared with 2008, overall returns have fallen. Mainframe and handheld Sales 2009 1-May sales were down by about 6% in 2008, a bizarre reason for the--NDSI release.　　The price of NDSi 170 dollars is lower than the average price of hardware in the industry, thus boosting sales but falling sales.　　At the beginning of 2010, Nintendo's Wii and Sony's PS3, respectively, had a 20% and a 25% drop in prices, ostensibly consistent with a 20% decline in overall earnings, but this is actually the underlying reason for this, PS3 although prices have fallen, sales have increased, resulting in no change in real earnings.　　On the other hand, the Wii price drop, sales also fell, which means that this led to 2010 years of hardware revenue fell 40 million U.S. dollars. To sum up: 2010 1-May Wii price decline and subsequent decline in the hardware market overall revenue decline, PS2 and PSP Sales also have a certain impact, Microsoft's sales also slow growth, hardware overall revenue and its not much relationship.