Experts assert: Mobile gaming is expected to be the largest advertising platform

With the rising tide of mobile internet, mobile games as the way of interactive entertainment is emerging, with the precise push and real interaction experience, mobile games in the player to create happiness, but also because of the user's happiness has produced more marketing value.　　"Fun Marketing" as a methodology of interactive marketing, with the help of mobile gaming platform, on the road of innovation marketing to lead the industry forward, and even experts assert: mobile game in the future or can become the best brand exposed platform. Mobile gaming is expected to become the largest advertising platform the competition of mobile interconnection advertising platform has entered the white-hot stage, Avem Adden, senior vice president of Global Media solutions at the EA Mobile Gaming department, believes that mobile gaming will become "the largest single advertising platform in the world". "Advertising is ' fleeing ' TV because it's a destructive, annoying experience," he says. "TV ads affect users to watch TV programs, radio advertising is the case, the radio broadcast ads users can not listen to the program, such ads to bring users unpleasant experience." Mobile gaming, by contrast, is favored by advertisers for its ability to analyze large data. First of all, the platform can achieve the user's accurate delivery, game ads can be directly released to the appropriate audience, so the ads in line with their interests, when the user to watch the merchandise with their favorite ads, not only not disgusted, You can also get a positive experience from advertising. Second, mobile gaming can form viral transmission through social links so that the brand and activities to achieve a broader exposure; again, the game with its real interesting interactive experience, and even some reward to the player, not only expanded the brand's influence, but also allows the player to gain substantial concessions, in the game can have a good mood,　　Entertainment to achieve the transformation of sales, so that the brand, players, manufacturers can benefit from three parties. Mining mobile game Marketing value Tencent Games Vice President Gao Li expressed different views: "If simply because the mobile game's user base is large, simply to understand the mobile game as an advertising platform, I think it is narrow." "The current marketing cooperation, is gradually from the traditional resource replacement model and resources and cash joint investment model, transition to high creative joint marketing new model." As one of the new interactive and innovative marketing models, fun marketing has three key words: IP packaging, emotional resonance and fan effect. The fan effect is the result of the fun marketing expectation, the emotional connection is the foundation, and the star IP is the core realization means. The core point of the F un marketing is IP packaging. This "IP" is the original intention of intellectual property, and in the marketing category, we feel can do some extension ——— all the symbols that can stay and bear the feelings of the user can be called IP. Specific to implementation, we have three methods, IP sharing, IP extension and IP co-building. IP packaging is the original has a certain impact on the IP, according to the wishes of the fans to transform, packaging, so that the IP more in line with the expectations of fans, so that fans of this IP deeper feelings, and will this love with hisPeople share and communicate, and then cause more and more people to the same IP and its derivatives chasing, and do not hesitate to invest time and money. Compared to the traditional marketing approach, "fun marketing, based on the" fan economy ", with the help of IP packaging means to achieve the interactive marketing way, than the previous network title and advertising and other forms of cooperation more" grounding gas ", in addition to line online under the rich interactive experience, Players are interested in interacting with the brand out of love for the game and innovative content, and the created entertainment needs are achieved by winning and sharing between players, games and cooperative brands. "Fun Marketing" in the brand to create a new sense of three-dimensional and rich feeling at the same time, opened the internet marketing new imagination. It is not difficult to see, mobile games for users to create entertainment value, but also because of the user's happiness produced a product value, accompanied by, it is a huge marketing value. As more and more users choose to use mobile devices, and the game is the first mobile application, its natural entertainment attributes can make the brand and game more natural integration, which makes mobile games become fun marketing the largest platform possible.