External link anchor text optimization and long tail keyword strategy

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1. External link Anchor text optimization

Anchor text is a very important concept in SEO, this is because the anchor text can be seen as the link page (that is, the anchor text points to the link page) in the current page (anchor text on the page) in the description, search engine will be based on the meaning of the anchor text to determine the content of the linked page. The selection of the appropriate external link anchor text optimization in the web design will enhance the importance of the Web page and the page you are pointing to.

2. Link Anchor text strength

The most famous Google bomb is the example of the White House:

George Johnston in October 2003 called on people to use the keyword (miserable failure) (fiasco) as a link text, linked to President Bush's personal introduction page on the White House website. Two months later, in Google search (miserable failure), Bush's personal introduction page rose to the first, search (failure) is also the first. In this page, whether miserable,failure, or miserable failure, are not mentioned.

US President Barack Obama attacked by Google bombs:

Beijing time January 28, 2009, according to media reports, despite the new White House President Barack Obama promised to change, but still suffered from the "Google bomb" attack. The Google bomb has shifted from President George W. Bush to Obama. The previous search for "tragic failure" on Google's English web site was directed to George W. Bush's official page, but was recently introduced into Obama's official miserable. "Tragic failure" is not the first Google bomb against Obama. Prior to this, Obama's supporters also produced a "delightful achievement" (Cheerful achievement) of the Google Bomb, Google search (cheerful achievement) will be directed to Obama's official page.

From the above, we can know the strength of the anchor text, which also led to a lot of people say that site SEO is very simple, buy a little bit of connection ranking is natural up. Buy links can indeed in a short period of time to improve the GG and Baidu rankings, but this also has a certain risk, because now GG in the fight to buy links, which also shows that the GG rankings and links are very relevant.

and Baidu pay more attention to original, as long as you have enough original content of a station, even if the chain is relatively few circumstances will get a good ranking. But it can not be said that there is no relationship with the link, but the relative GG is not so important.

3, Link anchor text application

For example:

For example, we want to do website construction, website design, website production, website maintenance, website optimization, website promotion, network marketing and so many key words when we should do, these words are very wide, it is recommended in front of the keyword plus region, to do accurate keywords.

1, first of all, we choose difficult than the larger, such as website construction, website design, Web site production of these three words with the home page to optimize.

2, for website maintenance, website optimization, website promotion, network Marketing These words to create a separate page.

3, in each page when these keywords appear on the link and point to the page.

4, the production of secondary navigation, that is, the bottom of the page navigation: such as a network company specializing in the provision of Web site construction, website production, website design, website promotion, website maintenance, website optimization, network marketing, links to the corresponding page.

At the same time because there are so many similar keywords in the home page, the target keyword ranking is also a certain help. In addition, we do site and station page import link anchor text, please do not make this page of the key words, and the relevant text we can also reference as anchor text. Anchor text reference the richer the better, in the anchor text, do not use words to do, sometimes we can use a sentence as an anchor text or a phrase, as far as possible to quote the text of the strong relevance of the article.

5. Link anchor text and user experience

Guide users to read, for example, when users search for Web marketing to enter the site to read, then in the article, how to optimize the site, website promotion, and so on, and add links to the corresponding page, users see such a link, is they do not understand, but also is want to know, then users will definitely click on this link to read, And so on, constantly booting the user.

First, what is the long tail keyword

Non-target keywords on the site but also can bring the search flow of keywords, called long tail keywords. Simply speaking, all the words that can bring traffic to a website.

Long tail keywords have characteristics such as:

1, relatively long, is often 2-3 words, or even phrases.

2, exists in the content page, in addition to the content page title, also exists in the content.

3, the search volume is very small, and unstable.

4, there are a large number of long tail keywords of large and medium-sized Web sites, the total flow of it brings very large. Long tail keyword basic attributes: Can be extensible, targeted strong, wide range.

Examples, we can be "vibrating screen" this keyword as the basic keywords to expand. Such as: Targeted relatively strong keyword "linear vibrating screen", "Round vibrating screen" and so on.

Related to the development of the key words "vibrating screen equipment", "production of vibrating Screen", and other products surrounding the extension of the word "vibrating screen manufacturers", "Linear shaker Manufacturer", "Elastic vibrating bar Screen", "vibrating screen" and so on. The above three types of long tail words are simply enumerated.

Second, the analysis of long tail keyword value

1, from the above can be seen in the long tail keyword although the search for a small number of users, but the amount is quite large, any site to expand thousands of long tail keywords are no problem. And almost every content page can do a long tail keyword. So a site in addition to the core keywords can bring a lot of traffic, long tail keyword can also bring a lot of traffic to the site, even its total volume than the core keyword with more traffic.

2, long tail keyword competition is very small, very easy to get ranked, when you have thousands of long tail keyword ranking, then the daily traffic is also quite large, and search engine rankings to join the user experience factors, this is to promote the target keyword ranking or have some help.

Third, how to choose the long tail keyword

1, keywords and the main content of the site has a certain degree of relevance, want as many words as possible and your keyword combination, put the head of the keyword description.

2, the choice of keywords must have searchers may go to search, no one search you do also hundred do. Just like your own name, a few people in China and your same-sex, people do not do this line, you do not need to waste time to optimize their names.

3, to meet the requirements of visitors, this is a little more stringent requirements. One is to see the purpose of the interviewee, the second is to see whether the content of your site meets his requirements. Sometimes it's hard to tell what the visitor wants. Even the search engine itself can not discriminate, not to say we seo. For example: Hui Miao Trading Company homepage Core keywords: line number machine, playing number machine, sign machine, coding machine, line number printer. Take a step back and you can make an ad for your website. Someone came in once and there was a person who knew our website. If more people, naturally will bring effect. Furthermore, if our website is well designed and the content is fresh, no one can predict whether the visitor is coming or not.

Four, how to optimize the long tail keyword

First, prepare the website content

Prepare a lot of original content (this is very important) original very easy to include, original can let your website by search engine Trust, improve the weight of the site, so as to ensure that the work did not white, to ensure that the long tail keyword to get a good ranking.

1, in fact, the original content is very simple, buy a scanner, the contents of the book swept down into the original, of course, before scanning you want to make sure that there is no book on the Internet content.

2, a few articles organized into an article.

3, read a few related information, and then with their own memory, with their own words described.

Second, in the site update every article when the long tail of the key factors to take into account.

Third, do a long tail keyword record, in order to update the article when there is another article long tail keyword when do anchor text. (This is quite important)

Four, for the more difficult long tail keyword can be properly filled with outside the chain to optimize, such as www.fgbobo.com to optimize.