Facebook Home's initial engineer team dissolved

According to foreign media reports, Facebook's Android home screen app is not doing as well. Facebook has always wanted to get into your smartphone and become an important part of your mobile life. From now on, the company seems to want to give up a big strategy.

The company has dissolved the initial engineers team at Facebook home, according to unnamed people familiar with the matter.

Home was the focus of the year when it came out and the social network wanted to integrate Facebook features into Android smartphones more deeply. Home allows users to browse Facebook photos more quickly, and send messages directly from the phone's main screen to Facebook friends without having to turn on Facebook's mobile apps.

Essentially, loading the home software means your smartphone has become a Facebook phone.

However, home launch soon encountered obstacles to development. In the early adopters ' view, the software was mediocre at best. Six months after its launch, Facebook's CEO, Mark Zuckerberg, also admitted that home was not as hot as he had hoped. "Home penetration is really slower than I expected," he said. The

is still available to download home through the GooglePlay App Store, but the software has not been updated since January. Facebook declined to comment.

Although the company did not formally abandon the software, but it has not been popular, for Facebook is undoubtedly an embarrassing blunder. After all, the social network has spent years developing the project in response to the trend of mobility.

For consumers, home is not a reasonable product, nor is it inappropriate. "Facebook always thinks it can turn things around, but for a variety of reasons, they don't actually do it," says Brian Blau, a Gartner research director and analyst Blaine Lau. The

Recently, Facebook has shifted to a multiple-application strategy that focuses on independent mobile applications, complementing Instagram, WhatsApp, Messenger and other mobile products as their main applications.

The company has also shifted resources. For example, Joey Flynn, the original head designer for Facebook home, has left the project, Choy Fring the Snapchat of Facebook after reading the service SlingshOT design work. There are other home founding team members who are moving to other departments to work on other mobile product development.

Facebook also integrates some of the more popular features of home into its Android apps, such as "Chat Avatar" (Chat Heads).

Facebook has always been ruthless about cutting off underperforming apps-it has recently shut down poke and camera products-and home is not dead yet. But the user does not have to hold his breath to wait for its update.

Translator: le bang

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