Facebook is stepping up its search and display

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If there is a company mission, use search and display it on Facebook. Recent evidence suggests that this year's social giants are stepping up the game across two channels-searching, and they have announced the figure search, showing that they have made a unanimous announcement about the wave around the Facebook Exchange (FBX).

Impact on Search

Today, Facebook is connected to the Internet as a gateway, just like Google. So far, companies have taken their own way through specific channels-through search and through society. Recently, they have started to invade each other's turf with a map search-Google + social networking and Facebook.

Facebook has created a graphic search that is another consumer search mechanism. In the end, this may open up some of Facebook's search ads in the form of currency opportunities.

In addition, search engine marketing, which creates another way to reach target audiences based on search activity. The difference on Facebook is how the search function works. Instead of an organic search, you will receive your Facebook friends experience based on personalized results-they have gone through places where they like what brands they follow and so on.

With the said, figure search is quite limited. It's really not a Google or Bing replacement-it's clear that the search volume will be relatively low. This begs the question: Is it worthwhile marketing?

To answer this question, I think it's important to keep in mind that Facebook's social data provides another source of search engine marketing and search advertising business data. Think of all the additional data points that can be used to combine the social with search marketing behavior!

So the answer is cautious. However, in order to really take off, consumers actually use graphical search. Search ads do not expand on Facebook until the growth of a graphical search.

Impact on display

In a recent white paper, "Facebook buys marriage in real time," John F. Tuchtenhagen,digitas, vice president of the group, is called the "scope extension" of Facebook's deal.

[W] I nearly 100 million Facebook users, volume becomes a major asset for FBX, reaching brand Extension offers a brand new opportunity.

Facebook has proven to be a valuable player behind its recent announcement of FBX and innovative news feeds-not to mention the upcoming video ads show. Earlier this year, emarketer's report said Facebook was expected to account for more than 15% of the total display market in 2013 years. FBX will likely have Facebook's display advertising spending, which is the biggest impact of the overall share of the expected 2.75 1 billion dollars by the end of the year.

This impact is not just because of innovation or its huge user base. FBX also has a certain impact by providing more RTB inventory, and it is important that RTB inventory is known to be of quality. FBX ads know their ads will show that they also know that these ads show that the risk of the robot is very low, because the real user login to the marketing value can not be underestimated-let you through RTB fbx buy a known location, the user is actively engaged in the content, to avoid being delivered to the robot impression.

Even if there is a lot of value in the trustworthy inventory and volume, it is possible to sell within the range of FBX caps. To really use Facebook-enabled values, marketers need to use Third-party data, including search data redirection. In addition, while the company continues to report positive results from FBX, we should all understand that FBX's large supply of inventory plus cheap prices will most likely generate strong performance for advertising. So should we take this extra source to show the salt food? Not exactly.

As Facebook continues to strengthen its cross channel products, marketers should want to have more opportunities for advertising size, positioning and data. We don't know how long the cheap price will hold, how much of the inventory will be on Facebook, and how quickly the graph search will pass through its vast user base. Only time will tell us exactly how much value Facebook will search and show the market to bring. This article is edited by http://www.suzhoujiaxiao.com, reprint please specify!