Facebook's social gaming revenues are expected to reach 1 billion dollars this year

Sina Science and technology news Beijing time July 2 morning, the well-known Internet entrepreneurs, DoubleClick former CEO Kevin Rien (Kevin Ryan), Facebook Social games revenue this year will reach 1 billion U.S. dollars. Leon says most of Facebook's revenues will still come from advertising, but the revenues from Facebook credits virtual currencies will also be high. With Facebook credits, users can buy items in a Facebook platform game.　　Leon is currently CEO of Gilt Groupe, a luxury sales firm, and has invested in a number of internet companies, including tech blogs Business Insider and database service provider 10gen. Facebook currently has 500 million active users, which has attracted many large companies to launch marketing campaigns on the Facebook platform.　　In January this year, emarketer estimates that advertising spending on the Facebook platform will be more than $4 billion trillion, doubling from 2010. But social gaming will also make a big contribution to Facebook's revenue. Paul Verna, senior analyst at emarketer, said: "Given that Facebook's advertising revenue is 4 billion dollars this year, social game revenues of 1 billion dollars are not overstated." "As a private company, Facebook is not disclosing financial information.　　A Facebook spokeswoman declined to comment on the speculation. The Facebook platform social game developer, Zynga, presented an IPO in Friday and plans to raise 1 billion of billions of dollars through an IPO. Zynga disclosed that it had a revenue of $235 million in the first quarter of this year, doubling over the same period last year.　　This data means Zynga will have more than $1 billion trillion in revenue this year. "We get almost all the revenue and the players through the Facebook platform," Zynga said in its IPO document. We will continue to do so for the foreseeable future. "(D-Gold)