Facing off music streaming media Rara: This market is already a giant's

Despite the recent spurt of record companies and artists, it is undeniable that Spotify did create a miracle. It is a free version of the model of the toll version, in the declining music market in the year to create a value of 5.7 billion dollars in music streaming media companies, and all this took only 5 years.

But not all Spotify-style online music services are so fortunate.

The music streaming media service, Rara, said last year that it had turned down a new subscriber channel after it sought new buyers, saying it would no longer receive new users. According to Music Business World News, Rara CEO Jez Bell has officially left the Rara team to join the British PPL Group as an administrative license.

Founded in 2011, Rara, based in London, offers more than 20 million authentic music to users through its Web site and App. In addition, it also directly to some brands to provide user-oriented music services, such as Lenovo's PC and tablet products, as well as the BMW 5-series car stereo. Rara has been operating independently until the end of last year, when the company's funds were not supported by the parent company with some of its shares omnifone the company wholly-owned repurchase and repayment of all debts. Omnifone is a provider of business-to-business music services, the main business is to provide corporate customers, including music music Solutions, the company has a large number of music rights.

In fact, shortly after the acquisition of Rara, Omnifone has begun to look for the next, Omnifone in charge that they have a thorough business-to-business gene companies, the operation of a direct to C music service is not appropriate. Omnifone's founder, Jeff Hughes, said the company would shut down Rara directly if no company had bought Rara for the next 6-12 months.

Speaking of Rara's failure, Jeff Hughes said:

Rara not enough money to compete in the market. Streaming is now the giant's game (Big Boy's Game), and Rara is not competitive enough to compete with the cash-strapped companies in the market.

Don't mention Rara, even the parent company Omnifone recently lost two big clients, including Sony. Sony has just shut down its music product "wireless Music", which it offers on the PS4, and replaced it with a unlimited of Spotify's Third-party music service in PS4. Look, it's Spotify again.

So, where does the money for streaming media service burn? I think it's just copyright. We've heard too many record companies and entertainers complaining that their copyrights aren't respected enough, but it's often the copyright that kills online music entrepreneurs. What kind of copyright mechanism should there be in order for the music industry to run healthily?

If you have a deep understanding of the music industry and copyright issues, please enlighten me.