Factors that can test and optimize the conversion rate of long tail keywords

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SEO optimization process to the site to locate 2-3 main keywords, other flows are from the long tail keyword, long tail is the key part of SEO optimization, long tail keyword optimization ranking good, natural to the site of the flow conversion is very high, webmaster in the flow of the results of evaluation, are how to evaluate the long tail keyword effect, Share with you several indicators of evaluation.

Long Tail word exponential height

Users search the relevant keywords in the industry, which will be how many users will search the site positioning of the long tail words, search the long tail of the word users, how many users will click into the site, and the long tail of the word access rate. Keyword Competition degree is related to the difficulty of optimization, long tail keyword like also has the corresponding index, the index high user search ratio is big, conversely index small user search natural less. In the evaluation of the long tail keyword will bring to the enterprise profit, the search index is the standard of evaluation, no index, no user clicks the long tail word, even if the optimization ranking again good, to the enterprise is also no flow conversion rate.

Page gets the number of long tail words rank

The site can not complete the test home keyword to get traffic, more is the need for content page to get the corresponding long tail word ranking, and then improve the long tail word flow conversion, you get the keyword ranking more, the site can be obtained from the search engine traffic more, effective pages can attract users attention. Each site has 10 pages to get a long tail ranking, than only 5 pages have ranked site, more attracted to the attention of spiders. At the same time, users search for the corresponding keywords, the site is displayed a high probability. For some of the electrical products Web site, product pages will be layout of a number of long tail words to optimize, improve the page can be indexed to the probability of reducing the loss of potential customers.

Instance sharing under A5 Marketing (http://seo.admin5.com/) old site of the long tail Word page ranking situation

Different keywords layout to different pages, the site can have multiple pages are displayed in the search engine, can get the user click Probability will also improve, not only to attract spiders to the site's preferences, but also to attract users to click on the site, whether from the flow, or brand building, are beneficial and harmless.

Number of pages accessed

Each individual page in the site should be laid out with the corresponding long tail word, in the evaluation of the long tail word flow conversion, and can count the number of independent pages visited, independent pages from the search engine to obtain more traffic, it shows you SEO optimization plan more successful, if the site only a few pages can introduce search traffic, That you optimize the long tail word basically does not have the conversion rate to say. Through Google Analytics tools and can be counted to the number of pages visited, access to the source, click on the keyword to enter the page. Independent page to obtain the percentage of search traffic, depending entirely on the length of the word optimization, positioning the appropriate site users search habits of the word, nature can bring the corresponding conversion rate on the customer. At the same time, this indicator can also help the webmaster judge, positioning the long tail word is correct, whether it can bring the final sales conversion.

Long Tail Word page is crawling ratio

Search engine to crawl when the site will not only crawl a page, starting from the home chain construction began to crawl, or from the external construction along the link crawl, spiders crawl in the site more and more, the page is included, to get the chance of ranking higher. Webmaster hard to optimize the long tail words, can through the spider whether the long tail word page crawl, crawl long tail word page and site other page proportion is how much, the lower the proportion of the site long tail word page conversion lower, the site in search engine weight is also low. If the site has more independent pages can be crawling, from the search engine potential customers more, can pass the search engine to the greater the probability of the user, and then reach the proportion of sales will also rise, the long tail word effect will be greater.

At the same time, the site's brand effect flow source can also evaluate the long tail effect. Analysis site users Search keywords source, if the site most users from the brand search, that explains the site long tail Word optimization is a failure, long tail words did not bring the corresponding benefits to the enterprise, the flow rate of conversion is very low.