Famous Korean writers join hands with Chinese celebrities

Last year, Tencent, Kowloon City, Kunlun, swimming and other Chinese game companies to enter Korea. One of China's first gaming companies, Tencent's march was expected, but the end result is not satisfactory. And the same period began to operate the game of the Kunlun Korea, has been online more than 4 games, nine City Korea operation and the existing martial arts web game has a big difference in North America page tour.

Other Chinese gaming companies have built independent product lines and set up business plans in South Korea, but Tencent Korea has adopted different operating strategies. "Unlike other Chinese gaming companies that have adopted a strategy of partnering with the head office and forming independent product lines, Tencent Korea seems unable to disengage from the influence of China's head office," the officials said. "It is understood that Tencent Korea product lineup from the company signed or invested in the game."

Famous Korean writers join hands with Chinese celebrities

Tencent Korea's first game, "Spring and autumn and Warring states" is China's most popular web game "seven-male hegemony" of the Korean version, in China has 80W at the same time online. Tencent has been established in Korea for many years, and last December, the official formation of the "Spring and Autumn period of the Warring States" Operation team, and made an exception to the use of well-known Korean writer for the game spokesperson. But the game did not achieve expectations, and did not surpass the "K3online", "SD Kingdoms", "Seven Dragons Legends 2" and other popular page tour. Recent events that have been linked to instability during the event show an immature operation. "Spring and Autumn and Warring States" Operation 3 months, opened only 2 servers, while the opposite Kunlun Korea "K3online" has 14 game servers. 18th weekend, "Spring and autumn and Warring states" game held in the event, there has been a more serious issue of the card machine, resulting in the failure to participate in the player issued more than 30 protest posts.

Although Tencent Korea's first product has suffered a certain setback, it can be foreseen that more Chinese manufacturers will enter the Korean market in the future. Only by adapting to the Korean operation strategy can the competition in the white-hot market stand out.