Fancy a new 53 billion dollar investment with a market value of $600 million trillion

On July 9, fancy, a social-networking online shopping platform, has received 53 million of dollars in investment from American Express, Lenade Bravatnik (Len Blavatnik) and investors such as Smith Smith, a well-known actor, according to a news report.

The financing was first disclosed last week, but the list of investors was not announced. According to people familiar with the matter, the latest round of financing fancy Company's current market value of about 600 million dollars.

The funds obtained will be used to expand the company. Fancy current main sales products include a shower nozzle with lighting, all kinds of wine bottles and cigar boxes. The company's monthly revenue is about 3 million dollars.

According to documents submitted to the SEC, Edward Gierrigen, President of American Express, will join fancy after this round of financing, Gilligan with Twitter founder Dorsey (Jack Dorsey), chairman of the Kering Company, Francois ( Francois-henri Pinault) to form the latter board together.