Finnish game developer rovio--Global growth fastest

Beijing Time July 4 News, Finnish game developer Rovio, created the "Angry Birds" game myth, but also let Finland become the United States, Japan after the third largest app game development country. Finland, with its full support of the gaming industry from the government, has a population of only 5 million, and currently owns more than 200 gaming companies. The Finnish government has even planned to pass on the successful experience of Angry Birds, a recent company called Supercell, which has attracted national attention because it has only launched 2 games, earning $2.4 million a day in just 6 months, and the company has been "Forbes" The magazine is named the fastest growing game company in the world.

Supercell, who also comes from Finland, has released only 2 games so far, but its "tribal wars" have become the world's hottest tower-defense game.

Even Forbes magazine was amazed by Supercell's ability to absorb gold. "The company you may never have heard of, named Supercell, was founded in Finland, but it may be the fastest-growing video game company in the history of the game," Forbes magazine editor Randall Lane said. ”

The two games developed by Supercell are the strategic tower defense game "Tribal Wars" (Clash of Clans) and the operating class game "cartoon Farm" (Hay Day). The two games are exquisite, detail-oriented and particularly "social" elements that "Angry Birds" don't have. In just 6 months, the two games captured the top positions of the world's app rankings, and the secret to success was "focus".

Supercell founder Ilkka Paananen said: "The Finnish gaming industry has huge development opportunities, and I am referring to the platforms that have emerged, such as tablets and mobile phones." For example, we are the main push tablet platform, although there are many cross-platform games, but you look back 3-5 years, I think the tablet is the biggest game platform. ”

The screen size of the tablet computer is the size that makes the exquisite picture perfectly present, the supercell implied by the 2011 is "Super Cell", the company idea is just like its name, insisting "small but beautiful" strategy. Although Supercell has only 58 employees, these employees, like cells, have a small division of labor, the growth momentum is also serious, only in the first quarter of this year to create 179 million U.S. dollars in revenue, is expected to be at least 8 to 1 billion dollars at the end of the year.

Finnish information talent training, in fact, is the foundation of Nokia, the company's mobile gaming department Gage, when many of the outsourcing game links to the production of small game companies, "Angry Birds" developers Rovio is one of them. The great success of the Angry Birds has also promoted the emergence of Supercell, which has promoted the development of the whole Finnish gaming industry.

At the annual mobile Apps Developers ' conference, Finnish Prime Minister Jyrki Katainen used a humorous opening to publicize the Finnish homemade new game. "This is the first time I've been painted on my nails and I don't know why, but when I walk in, it happens," he said. ”

At present, Finland has become the world's third-largest app game developer after the United States and Japan, although lost the halo of mobile phone hegemony, but rely on the game successfully achieved a revival.