First-best Changzhou translation company website Diagnosis Report and optimization suggestions

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Commissioned by a friend, the company's website to carry out a simple diagnosis, and proposed targeted optimization methods.

First, the basic information about the website

1, the site is the company's new line soon new station. Upon enquiry, the domain name purchase date is October 6, 2009. October 25 The station officially online, October 26 was included in Baidu, the latest Baidu snapshot for November 4. Google included a date of October 30, Google's latest update date is November 15.

2., pure static website. Later added a blog program to facilitate the addition of content.

3, the station set the main key words for Changzhou translation, Changzhou translation company two, supplemented by the Changzhou legal translation, Changzhou paper translation and other industry-oriented long tail words. Two key keywords ranked as follows: Changzhou translation in the natural rankings of Baidu 25, Changzhou translation company 6th. Google ranked as follows: Changzhou translation 8th, Changzhou translation company 6th. Long Tail keyword rankings are rarely ranked.

II. Website Diagnostics

1. Website Host Server Diagnostics

The station is placed on the virtual host, which belongs to the shared IP with other stations. As of writing, there are 76 websites that share the IP, after investigation, there is a film station is a more dangerous SEO field, the site type of higher k probability, most of the other stations belong to the regular enterprise station, so the safety factor can also be temporarily, later dare not guarantee, because under normal circumstances, a server will be placed hundreds of thousands of stations, Future will not appear which station is k, thus implicated to the station, it is difficult to say. The space where the server belongs to Beijing railcom ADSL, does not belong to the mainstream of telecommunications or netcom, the server reaction speed of the day is fair, at night the speed is slightly slow, to a certain extent, affecting the customer experience.

2. Website level and domain name Trust degree diagnosis

(1) The station belongs to the new station, the website PR value is zero.

(2) The station has just passed the test period of Baidu new station, the ranking belongs to the swing period.

(3) New domain name registration, and only one year registration. Regardless of Google, or to Baidu, Domain name Trust degree is almost zero.

(4) Relatively good domain name selection, laifanyi.com, Chinese for "to translate", more easily remember, suffix com, more in line with the characteristics of commercial sites.

3. Search engine collection number and reverse link number query result

Baidu has a total of 27 pages, Google included 55. Included in the situation is obviously relatively small.

Reverse link: Baidu, Google query reverse link to zero, yahoo query reverse link for 19. Links 1, and is not related to the translation class. Most backlinks from Webmaster class Web site (is the company's network promotion staff to write soft text, was reprinted after the link), the number of links, low quality.

4. Keyword selection and optimization

The main key words for Changzhou translation and Changzhou translation company, at the same time supplemented by such as Changzhou thesis translation, Changzhou Law translation, such as Long tail keywords. Observation site can be seen, the station has a certain degree of optimization traces, but the obvious optimization is not professional. For example, the home page in addition to the title appears "Changzhou translation", the other black part of all for "Changzhou translation company", keyword optimization exists in the selectivity of the situation, so "Changzhou translation" this keyword ranked poor.

In addition, the other pages are just a brief introduction to the company, not around the key words to write related content, wasted a lot of resources available to use.

5. Use and optimization of three major labels

The three titles of the first page of the label design more reasonable, such as: Changzhou translation, to find Changzhou translation preferred first best Changzhou translation, will be important keywords to the first, separated by commas in English, and then use a word to summarize the meaning of the page, while naturally the main words. Keyword label also appeared in Changzhou translation and Changzhou translation company, description label for: "Changzhou first best translation company for Changzhou customers to provide professional translation services, the company can translate the field in Changzhou is the leading." Translation of the company by the Changzhou expert translation, the foreigner touches, the quality of translation has been well-known companies in Changzhou praise. "With a paragraph summed up the company's characteristics, but also the natural occurrence of keywords, and take into account the search engine segmentation technology."

But the other pages of the three labels is too single, did not put the main keywords to the top of the title, the description is similar, the word is very few, once again wasted a lot of resources.

6. Website layout and user experience

The layout uses the traditional table, the page is relatively fat. Almost every page with JS calls, the search engine is not very friendly. The station art general, but the basic will not give users a very bad experience.

III. Optimization Recommendations

1. Website layout transformation. All adopt div frame, remove useless code, completely to the webpage lose weight, try to make each page size below 15K.

2. Keyword layout. Due to the number of main keywords of the station, you can use several pages to optimize one of the keywords, pay attention to the use of H tags, especially in the H1 tag using keywords. At the same time, in the same page, the keyword layout should also be reasonable, the weight order is: upper left > Right > Left middle > right below >. So try to put the key words in the right place.

3. Optimize the label. In addition to the first page, the other pages of the three major labels should also be paid attention to, as far as possible the long tail keyword distribution to each page. such as this page, http://www.laifanyi.com/yingyufangyi.htm, you can optimize the "Changzhou English translation" This long tail keyword. Title tag can be changed to "choose Changzhou English Translation service, to laifanyi.com".

4. The station navigation is clear, the internal link is unobstructed. But because there is a blog program exists, so in the home page will be a number of key categories of blog to do a link, easy to blog collection. At the same time, blog articles should be naturally linked to the main station of the relevant columns.

5. Link building. One of the important reasons for the poor ranking of the station is that link construction is not in place. Find some translation, cultural sites to do links to improve the weight of the site. Even one or two related content of the blog, regular send some one-way links.

Because the main words of the station is not very hot, individual ranking by the former station is by the domain name registration time (such as the first station, domain name registration date of 2003), almost no optimization. If the friend accepts my optimization suggestion, believed that does not have one months, the keyword rank should have the sudden mengjin to raise.

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