First-line City turnover drop 45% Housing Enterprise emergency Hunt two or three lines

Heng Megathrust City up Target 30%, a lot of people in the financial weekly real Estate laboratory researcher Wang/Wen property market New deal to play the effect, especially for hedging house behavior to restrain the way, so that the property market quickly cool down, turnover. And the three ministries of the statement let noisy property immediately quiet down. In the first half of the year, the housing companies did not complete sales targets.　　In the second half of the year, in order to sell the results, the big enterprises will inevitably usher in a fight. However, the developers at this time, but not a piece of anxiety.　　Because, in addition to the "hardest hit" of the first-tier cities, two or three-tier cities will become the housing enterprises this year's "Savior." To two or three line as the main battlefield of Evergrande Real Estate announced sales target will reverse the city up to 30% to 40 billion yuan first-tier cities inevitably become "hardest hit", turnover up to 45% "do not take a chance on regulation, we worry about the impact of real estate regulation and China's macroeconomic phenomenon did not appear, so the property market regulation will continue."　　Hua Yuan Real Estate Chairman Ren Zhiqiang made this argument.　　Macro-control has undoubtedly made the first-tier cities have to become hardest hit. Take Beijing for example. Jahau Organization statistics show that the same period in 2009, the first half of 2010, the volume of housing transactions fell 36.1%, the deal area fell 38.6%, housing transactions have a more substantial decline in transactions, volume fell 45.3% year-on-year, the deal area fell by 44.2%,　　There has also been a corresponding decline in the turnover of home goods, the volume of turnover, the area fell by 46% and 41.6% respectively. In addition, according to the Central Plains last week, the 9 key cities monitored, the first-hand residential market new house turnover fell 7, including Chongqing, Chengdu, Wuhan and other declines are generally 20%-30%.　　One of the first 4 cities traded a decline of more than 20%, and Guangzhou, Shenzhen, the new house turnover continued a few weeks before the decline, last week again fell to the new deal since the low, Guangzhou decline even up to 50%. At the same time, soufun data show that the continued decline in sales has made the first-tier city inventories a steep spurt. Beijing's New deal before the introduction of less than 40,000 sets of inventory, has now increased to 100,000, and the sales area is still growing, which gives developers a three-quarter inventory of the enormous challenges. "If sales continue to slide in the three quarter, there will inevitably be a capital chain tension again."　　ren zhiqiang pessimistic expression. "Developers may be well-funded, but because of regulation, the speed of capital turnover has slowed." And in the three quarter, developers had to choose to cut prices.　　"Senior Real estate Mister Wen Liwei said. For a first-tier city such as Beijing, Guo Yi, the marketing director of the Asian-Hao institution, also has a pessimistic attitude. "The first trough of property prices will be accompanied by the developers ' large knot season, which is likely to occur in the four quarter of this year to the first quarter of next year, developers need to focus on clearing bank loans, payment of construction payments and other funds, when the pressure is increased, it is possible to reduce the amount of money But there is no positive stimulus to the policy, on the one hand restrained property marketSpeculative policy influence, on the other hand buy up not to buy a decline in the general consumption mentality hinder the purchase behavior, so the real estate turnover will also be in the bottom consolidation. If the policy level continues to tighten, the housing market is likely to suffer further adjustments after the first round of the trough.　　"Guo Yi said.　　A developer, who declined to be named, said that although developers are still in the "stubborn" stage, in fact, many housing companies have begun to face the problem of capital.　　Xiao, vice president of Vanke Group, also made clear that Vanke currently two or three line has entered 40 cities, the future is just a deep problem two or three line city into housing enterprises "life-saving Straw", the new stronghold of the house is not only the above ocean real estate, many housing enterprises have to admit that the layout of the two or three line to save the performance of the regulation of embarrassment. China Real Estate Evaluation Center released the latest research report, two or three-line city to build more developers, such as Evergrande, Vanke, Greentown achieved better performance, become a big winner.　　Meanwhile, sales in first-tier cities have narrowed sharply, from 40% last year to 29% now.　　And the government's firm stance has undoubtedly given the housing companies hope in the first-tier cities to increase sales performance splashed a pot of cold water. A planning manager who works for brand developers admits that sales pressure is high in the second half of the year.　　They have advised the company to "go low, expand sales channels".　　However, he admits, the group this year's sales performance is not necessarily bleak, because there are two or three of lines of city support. Forte Group President Zhang Hua also said, "second-tier cities in the current supply and demand is relatively balanced, rigid demand stability." In the second half of this year, the project will focus on secondary cities with a new supply of about 800,000 square metres. "Because regulation does not affect two or three-line cities.　　According to the Xinhua news agency released the Year-End Economic Report survey, and the first-tier city property market "price decline" compared to the second-tier city price reduction effect does not appear to be obvious, some house prices slightly lower, and some do not fall back.　　Recently, to two or three lines as the main battlefield of Evergrande Real estate even announced sales target will be increased by more than 30% to 40 billion yuan.　　In addition, Vanke group vice President Xiao also made clear that Vanke currently two or three line has entered 40 cities, the future is only a deep problem. "Second-tier cities currently supply and demand relatively balanced, rigid demand stability." In the second half of this year, the project will focus on secondary cities with a new supply of about 800,000 square metres.　　"Forte Group President Zhang Hua also said that, in view of the current second-tier cities under the control of relatively smooth price of the favorable factors, recovery will continue to adopt price adjustment, rapid shipping strategy, to ensure that the second half of the market fluctuation in the latter part of a stronger risk resistance."　　However, it is noteworthy that, as these housing companies into the two or three-line, the property market regulation, the two or three-line city has become a new stronghold of the property speculation.　　The Xinhua News agency survey showed that since the current round of market regulation, a considerable amount of money began to flow to the two or three-line City property market, which will become an important driving force for future housing prices. Real Estate Investor ExpertsTwo or three-line real estate investment proposal although the second-tier city housing prices have not yet reached the point of "fever", but can not ignore the increase in investment speculation demand, house prices rise faster and so on.　　More and more industry insiders worry that the two or three-line city housing prices will soar. "Two or three-line market compared to the current first-tier cities, regulatory policies are relatively small." This has led to the transfer of investors from many first-tier cities to the two or three-tier cities. "Beijing Zhongyuan Three level market research director Dawei think, in 2009 since the rise in house prices, two or three line is relatively small, which makes the space for speculation is relatively large."　　In addition, the urbanization process of the two or three-line cities is accelerating, making buyers more rigid than the big cities.　　Jahau Institutional Marketing Director Guo Yi that if there is no change in the policy environment, the impact on buyers is small, but the two or three-line urban real estate market can tap the potential of large, may cause the influx of investors.　　Real Estate Enterprises in second-tier cities to take the enthusiasm and high regulation attitude is increasingly determined, the housing enterprises are speeding up the two or three-line land. From the Central Plains real estate last week, the country's 12 monitored urban land market, supply and demand have both fallen back.　　The supply side has fallen sharply, reaching its lowest point since the new deal, compared with a 210-hectare average before the new deal, with only 43 hectares of homestead available in Changchun and Tianjin last week. Last week, the land market volume also fell back to only half of the previous week's average level of the new deal.　　In addition, last week even appeared 5 weeks ago the first land stream rare situation. Despite the housing market downturn, the land supply is stretched, but the housing companies take the reserve and development momentum has not diminished.　　Poly in Guangzhou and Wuhan last week to obtain two pieces of land, Vanke June reported that its companies in Zhongshan, Ningbo, Suzhou, Qingdao and other areas have obtained a number of plots. Zhongyuan Group Research Center Senior manager Liu that, from the housing companies to take the recent situation, you can see that they still focus on the two or three-line city. The main reason is that the land supply of the first-line city is decreasing and the competition is becoming fiercer, the two or three-tier city shows the development potential gradually, which will become the new battlefield of the future property market development. This is the main reason for the shift of the housing enterprise strategic focus to the two or three-line city, which is expected to become more obvious in the future.