Five basic steps to develop micro-blogging activities

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

As Weibo is further promoted, more and more users are paying attention to the value of Weibo marketing. If we want to effectively use microblogging to spread our brand or products and services and other information, we must first delineate the focus on our group, with a large number of high-quality "fans" to enhance the interactive effect, can use micro-blog to achieve better publicity efforts. and the development of micro-blogging is precisely the current micro-Bo gain incremental "fans" and interactive effect better, feedback the most timely one of the effective way. Now I'm going to take a look at some of the activities I've done recently and on other businesses, and I want to present you with a basic idea of doing micro blogging, hoping to give some beginners a breakthrough.

1th Step: Set up the activity topic localization

We carry out micro-blogging activities to be aware of one thing in advance, a good topic in addition to the transmission of activity information, but also to form a certain topic word-of-mouth dissemination. Why do you want to carry out this micro-blogging campaign to spread your brand, product or service? Or do you want to get more "fans"? The specific topic of the activity must be properly positioned in advance, regardless of the purpose. For example, the travel industry an enterprise with the # XXX love travel #作话题, in addition to the transfer of information content activities, but also through activities to disseminate the brand concept. Don't let the people who care about you in the microblogging campaign have a little impression of what you do, other than your prizes.

2nd step: Choose the right activity prizes (practical demand Desire)

For micro-blogging activities and the choice of the number of prizes, we should focus on the purpose of the gift of the target group of practical degree, they will produce a strong desire for gifts, and to mobilize their enthusiasm, according to our rules to operate and become a propaganda chain. In the selection of activities and prizes can be based on the products of enterprises, customer base, the characteristics of netizens, age levels and other factors to consider. Remember: There is no best, only the most practical! Of course, prizes are not necessarily physical, they can also be the enjoyment of other desires. such as a celebrity signature that satisfies a certain groupies, an intimate exchange.

Step 3rd: Establish the rules of activity

Set up a set of activity rules for your microblog activities and a more user-friendly procedure. The rules of microblogging activities need to be simple to understand, can let a user see your propaganda content can want to participate in the desire. The entire operation process to simplify the display, and to be able to fully consider the experience of the user participation activities, do not produce too many cumbersome steps, a small operation is not smooth, may let you lose an activity messenger. Just start to do the friends do not understand this, always for their own set too high or too low barriers, this will produce undesirable results, suggest more to do observation study and then finalize.

4th Step: Micro-bo content to finalize the text (simple, intuitive)

With the above three steps, you need to finalize the forwarding content you want to publish. For example, topics, prizes, simplified instructions for operation, activity time and other information content should be included, control within a certain number of words. (Sina Weibo can be 140 words) so that the target group can pass this information to know what he wants to participate in the activities need to do, what will eventually get? And what have we passed? It is also necessary to note that the award of the activity should be published as much as possible to increase the credibility and fairness of the activity.

1 The importance of the activity drawings

Publish micro-blog content, in addition to the release of limited text content, you can also add a photo release. Since the release of micro-blog contains a limited amount of text information, then this picture for our activities information transmission has a very important role, it can further convey the theme, prizes and other important information. and a picture that attracts the attention of the user, often increases the desire of the audience and affects the overall effect of the activity.

2 content planning is more important than promotion

From the event to the execution of the implementation of the overall implementation, the results of the announcement, distribution of prizes are activities in the planning of the content, no good content planning, and then a good promotion will not reach the expected effect, or even futile.

5th step: Choose the appropriate promotion method to promote the network

After planning and packaging the information to be expressed in the activity, create the "products" and the communication kits that the target audiences need. It will be a crucial step to choose the appropriate promotional methods to effectively present the content of the active theme. As to the choice of promotion mode, it can be allocated according to the budget of the activity. At present, such activities are carried out either by outsourcing or by self-organization. For example, in this 51 activities, there are hard to do micro-blog activities, those enterprises can really rich, and then observed that the activity could not go on, and the expected effect produced a big difference, but also a failure case. For most of our small input users, or the first from the microblogging itself to do interactive promotion, and then integrate other advantages to promote resources to do activities to promote.

Source: Zeng Yu Hua blog welcome a lot of exchanges, QQ Group: 37230915 http://www.infsns.com/post/67.html Reprint please keep the link, thank you.

Related posts: Webmaster network first micro-BO marketing training courses began to register