Five major aspects of improving paid search advertising conversion rate

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Due to the unique precision and efficiency of search engines, paid search engine advertising (PPC) has become a more and more important network marketing way for SMEs to carry out the primary consideration. However, in the face of increasingly competitive pay-price bidding, how to spend the least amount of money to obtain the best marketing results in the limited advertising budget is a common problem for all advertisers! The key point to solve this problem is how to improve the conversion rate of search ads. According to the author years of experience in SEM, and you share the increase in pay search advertising conversion rate of the five major aspects.

Advertisement copy under "Eyeball"

The best way to guide the customer is to use the ad copy that causes the searcher's attention. So when writing an ad copy, it's not just about trying to cater to potential customers, but more about how to make it more explicit about the value of the product and service to potential customers. This is also for our advertising copy of the writing put forward a higher demand, both eye-catching, but also let customers understand whether your products or services are they need. The accuracy of information transmission is directly related to the customer's conversion effect!

Ii. keyword management under "traps"

When you don't have enough budget, be sure to pay attention to search engine advertisers to your consumption trap-a wide range of matching keywords. When your paid placement ads are displayed, can you increase the rejection of matching keywords to limit it? Can you add new words to the keyword to get the same effect? Your keywords may be too broad or too common for your target market. Expand your range to get lower cost per click and possibly higher conversion rates.

Bidding game under "Low price"

According to the General People's thinking, to strive for the first place or the better, so the effect of natural better. Is this really the case? Of course, if you have enough budget, that's another matter! But if your budget is not much or you think money can change a flower, you might as well try to lower the bidding, not to fight for a bird, perhaps your conversion rate is higher than when you ranked first. Under this game, you can try to find out whether a low price strategy will yield a better return on the (smaller) investment.

Four, "malicious click" Under the Magic and the road

Malicious click phenomenon accompanied by the emergence of pay ads, no matter which search engine, as long as the auction ranking model exists, malicious clicks exist. The purpose of malicious clicks is clearly not to buy your products, become your customers, their existence, will inevitably make your advertising a lot of waste, reduce your advertising conversion rate. Treat such a malicious click, should be the way of its people, currently on the market has a lot of malicious click Software, here to recommend to broaden the Guardian (SEM360) malicious click Software, it will be able to effectively prevent malicious clicks of the recurrence, save because of malicious clicks to generate advertising cost loss, Advertising online time greatly extended, improve the conversion rate of advertising.

Landing page under "User Experience"

Landing page is the user clicks the advertisement to arrive the first page, is also detects the advertisement conversion rate most direct embodiment. So, is your landing page designed to be reasonable? Is it the same? or do you jump directly to the homepage of the website? is the page open faster? Do different keywords have more accurate landing pages corresponding to them? Does the page have a sense of trust? All about these issues, Please future personal landing page deployment and design to launch, the web has a lot about landing page introduction and optimization, here is not to unfold again, everyone please pay attention to broaden the site of SEO, will be published on the landing page optimization article.

You can focus on the details and you'll be more likely to beat your competitors. The details throughout the increase in the advertising conversion rate, this article may be more mentioned just a certain direction, under the specific details of the direction of advertisers need to grasp their own intentions, for the above several aspects of the network has also been a lot of predecessors targeted to share, we do not have to search to start reading. The original source of this article: Www.sem360.net reprinted annotated source, thank you!