Five steps to understand how to choose the key words for optimization

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Whether we do the site ranking or user experience, first of all need to determine a core keyword, so as to better carry out ranking optimization work. Answer the choice of keywords, perhaps you will use Baidu Index and related search tools such as query, but if the simple through the tool can get large traffic, less competitive keywords that is impossible, after all, your method has thousands of webmaster in use, we all use the same method can get the result is similar, so to distinguish from this, You need a full range of webmaster Analysis keywords, such as the first three pages of which competitors and so on. So, today to talk about how to choose the webmaster to optimize the key words skills.

First, the flow of stable key words

A keyword if there is no natural flow, it means that the keyword few users to use as a search term or no user search. Then we are in the analysis of keywords, first of all in the determination of this keyword has natural flow, this can be copied to Baidu index to see how the flow of the six months can be learned. After all, the key words do not flow, the competition will be very small, and such keywords are very easy to optimize the rankings, but no flow even if the optimization is not necessarily what the benefits. Therefore, the analysis of keywords can be optimized, one is the key words must have natural flow, so that the optimization can bring traffic to the site.

Second, less competitive key words

The second step of analyzing the optimization of keywords is to see the competitiveness of the keywords. So what do we know? First, the flow size, in general, 3 million of the following keyword competition is small, more than 3 million of the 500 below is medium competition, more than 500 of the high degree of competition. The second keyword ranked the top three pages of the site status, if the search for this keyword, the top three pages are top-level domain sites, then you can give up this keyword. The popularity of its three rival sites. See how competitive degree can be from the home page of the site visibility, if the home page is a number of portal stations, so to go beyond but very difficult. Therefore, the analysis of the key words of the optimization of the second step is to see how the keyword competition, if the competition is fierce then can choose to give up, vice versa can be optimized.

Third, the number of bid promotion of fewer keywords

To see if a keyword can be optimized, the most direct way is to see the keyword bid to promote the number, such as domain name registration of the keyword, through the search to promote the number of six, that is, even if you optimize to the home page, then you can only rank sixth, not the first, in general, Keyword traffic is mainly concentrated in the top three, so for such a keyword even if the optimization is not possible to obtain the maximum flow value. And there are so many bid promotion words are not necessarily easy to optimize, after all, there is a bid to promote the value, and the greater the value of natural competition more intense, although this can be said that the keyword is very valuable to optimize, but their own strength can be from a large number of opponents stand out? How long does it take? This is still more realistic for the webmaster, then the author suggested that if the number of bid promotion reached five, then the key word for the personal webmaster there is no need for optimization.

Four, match the strong key words

Webmaster know the choice of keywords need to first determine their own web site theme, such as their want to do site construction type of site, then determine the site is the theme of the site construction, and then extended to match the keyword. For example, do site construction type of site choice of keywords should be related to the site. such as network construction stations, Web site operations, web design, and so on, rather than do site building is not the choice of site construction and the key words, the choice of no matching keywords: one does not bring conversion rate, two do not have the value of optimization, three head by the door folder. Therefore, for the keyword optimization, the need for Webmaster Choice keywords, analysis of keywords and site types of match, and only the higher the degree of matching, the more to the site optimization.

Five, the extension of the key words

An efficient optimization of the key words can be optimized in this keyword to expand a number of related long tail keywords, and these long tail keywords also because of the ranking of key keywords to get a better ranking. Then we do keyword optimization analysis process, we need to pay attention to their choice of keywords whether there is extensibility, for example, choose "Free website construction" This keyword, from the word surface you can get several related to the long tail keywords? The size of the resulting results will tell you how scalable this keyword is. And if we analyze the optimization of keywords without considering the extension of the keyword, then in the optimization process will not get some added value. Of course, for the optimization, whether the keyword can be extended is not the main, above four points is the main analysis object.

Summary: Movie Heaven (http://www.bengou.cc) that the analysis of keywords is suitable for optimization, the most important is the strong competitors, although it can defeat a strong competitor is a great thing, but it is so easy to beat it? And to beat the effort needed to be twice times the opponents. Therefore, the key words can be assured that the optimization, which requires webmasters to analyze key words of some related factors. Note: The views of this article are original, reproduced please specify, thank you!