Flow soft text and industry soft paper different editing skills to share

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As far as we do SEO this industry, do a good job of soft marketing is a very important aspect, and the role of soft text can be divided into the flow and the station update, natural for their editing methods are also different. In simple terms, the flow of soft text more attention is the timeliness, topic, attract users, and the role of the project soft text is responsible for the renewal of the station, pay more attention to the professionalism and sustainability! Then, with my own experience in the editing of these two types of articles, and we share the editing method.

The editing method of traffic soft text

1, excavation material

We all know that soft text is divided into original and false original two forms, after my practice work summed up is, edit the flow of the article, the original is not necessarily better than false original. Because your personal life experience is limited, write out things are more common, it is difficult to arouse the interest of others, so here to write false original is relatively good. When it comes to false originality, the first thing is to find articles!

A, the industry's major news and character events (remember not to be negative);

B, the recent major news events can also be used, as long as you can and industry pull up on the line;

C, some of the entertainment relatively high time, and celebrity-related, such as "aircraft carrier carrier-based aircraft take-off gesture to trigger netizens imitation", "Uncle Bird on the Spring Festival Gala" and so on.

So where are these materials going to dig? Recommend some of my methods, which generally have the latest hot topics to use, and of course not limited to these aspects:

A, Sina Weibo "Hot topic"

B, Baidu search list

2, edit the article

The material you need to find out, start writing articles, after the Internet, people know that netizens do not like lengthy articles, if you want to write a very long soft wen, then the proposal can make a serialized form, pay attention to write some hot topics in current affairs must join your own opinion, but the comments can not be too sharp. There is a need to combine with your project, for example, to do education projects, can be combined with a very hot "China sound", you can from a parent's point of view, said that their children like to watch this program, and then on this issue caused by thinking, said how to guide their children to learn to rest and rest, Love learning can also be happy to watch TV some of the experience, so there should be a lot of parents to see Oh!

In fact, the content of the article can be flexible adjustment, the most important thing is to attract people, and here we need to focus attention is the title of the editor, the first thing you see is your title, then what is the better choice?

A, authoritative news style

B, compelling suspense style

C. Questions that arouse curiosity

Of course at this time we also have to pay attention to the title, although to attract people, but must not do "title Party", which is very annoying!

Second, the editing method of the industry soft article

This and the previous flow of soft text The biggest difference is that the click is not the focus, professionalism is the focus, you can give some people need these knowledge some professional answers, and keep the article included good stability. This article is still relatively easy to find, the industry is a lot of home sites, which updated some related news, product introduction is a good choice. If you feel that the professionalism is not enough, you can search some professional literature, but you need a comprehensive understanding of the industry! How do you know the industry? Then you have to use the search engine, in the process of editing encountered do not understand the professional noun to go to "Baidu", do not pretend to know Oh!

and professional articles will appear very boring, this is inevitable, how to solve this problem? First of all, we have to choose more like to know some knowledge, standing in a user's perspective to consider what people want to see, for example, I do filter industry, I will write some "experts tell you how to maintain stainless steel filter", I think there should be a lot of people who use these devices need to know!

The other is the content of the article, do not appear large section of the description, it is best to classify clearly, explained. For the professional more strong knowledge can not need to do too many changes, so as not to affect the original intention of the article, and to be able to modify the place to try to write more easily understandable, so that the original degree is higher!

Finally, I wrote this two different types of soft text, in terms of traffic and professionalism of these two aspects I feel is doing a good job, of course, there are many more than I am powerful, I hope to communicate with you!

Industry Soft article:

Traffic article:

Article from the air filter company http://www.hefil.com.cn/, reproduced please indicate the source