Following the launch of the Blueberry in May, Jiajia launched a second flagship fruit product

After the launch of the Blueberry in May, Jia-Wo launched a second flagship fruit product. Yesterday (November 12), Lenovo Holdings's Jin Yan Group officially launched the "Jia wo Fruit" kiwi.

For the current profitability of the group, Lenovo Holdings senior vice president and Jia Wo Group President Chen accepted the "daily economic news" and other media interviews, said that the agricultural profit cycle is longer, but high input high output of the industry, do not easy. "Jiajia is just starting to do it and is not going to make a profit now."

Chen said Lenovo Holdings could throw up 2 billion of the total investment in the agricultural sector. The company will also become Lenovo's listed "secondary rockets" for Lenovo Holdings to help push the performance.

Blueberry Products "Do not make money"

Yesterday, Lenovo holdings of the Jia-wo group officially launched "Jia-Jin Yan Fruit" Kiwi. This is the second flagship fruit product to be marketed after the blueberry, and the second step of the Jiahe layout of the agricultural sector.

According to the reporter understand, the Jia Wo group launched the "Jin Yan fruit" is one of the world's three varieties of rhubarb meat, Jia Wo Group exclusive ownership of its global patent. Chen in the daily economic news reporter, said, now, the Kiwi base to Sichuan Pujiang County mainly, in addition, the company Shaanxi, Henan also has Kiwi base to wait for the product mature, the three Kiwi fields have a total of 15000 acres, and the future will be in Hubei to expand the production capacity of Kiwi products.

For the blueberry products released this May, Chen said it was selling well, "there was less production, so the products were sold very quickly", but "no money". However, Chen said it plans to expand its blueberry capacity because of better sales.

According to Lenovo's plan, as the core business of modern agricultural investment and management, the company will first fully enter the "Super fruit" field, which is represented by blueberry and kiwi fruit, and then introduce other fruits, including the car, grapes, and so on. At the scene, Chen said, Jia Wo Group's car and grape products will also be promoted in the near future.

Return in 5 years.

From the fruit industry into the agricultural sector Lenovo Holdings, appetite not only stay on the fruit. In Chen view, Jia Wo will become after the "Fung Lian Wine Industry", Lenovo's "second-class rockets", after the listing of Lenovo Holdings, can help push the company's performance.

Chen told the Daily Economic news reporter, "After we do the fruit industry, accumulate a little experience and foundation of agriculture, we will slowly expand to other modern agriculture industry." "And for the" good fruit industry "timetable, Chen that, probably within 10 years.

"To make money, agriculture is at least a 10-year cycle." The first 3-5 years are the investment period, do not intend to profit, we intend to return after 5 years, to the Lenovo holding good performance growth and profitability. Chen further said.

In this respect, Guofan, a senior researcher at CIC, said in an interview with the Daily economic news that the key constraints to the development of modern agriculture in large enterprises are how to achieve integration, and the lack of a perfect industrial chain cannot bring sufficient returns to enterprises. Lenovo Holdings in the field of modern agricultural investment in 2010 years, the experience is relatively short, in terms of technology and food safety needs to be improved.

There are also industry experts pointed out that Lenovo's business is too complex, although reducing the operating risk, but also to maintain its efficient operation efficiency put forward higher requirements.

In this respect, Chen also bluntly, "We know that there will certainly be a lot of difficulties and challenges ahead, we are prepared to face these difficulties." ”

Lenovo Holdings chairman Liu believes that the agricultural sector has a huge development space, Chinese consumers are willing to pay for the brand is already a big profit margin.

It is noteworthy that in 2010, Lenovo held a medium-term development strategy: through the acquisition and construction of core assets to achieve leapfrog growth, in 2014-2016 to become a listed holding company.

"After defining this medium-term goal, we continue to move forward to the listing target." Liu said that the company has now formed a set of it, real estate, investment, consumption and modern services, chemical materials, modern agriculture is equal to one of the overall layout.

As for the positioning of the agricultural sector in Lenovo Holdings, Mr Liu has said that agriculture is one of the most heavily watched areas in the future. "Jia Wo" is the Lenovo holding medium-term strategy of "secondary rockets", is Lenovo's overall listed business portfolio part.