26% Deposit increase in Chongqing Agricultural Bank "refund into the loan"

November 17, the People's Bank of Chongqing Management published data show that by the end of October, the deposit of local financial institutions than the beginning of the increase of 200.4 billion yuan, less than 57.2 billion yuan Year-on-year. In the context of a small increase in the overall deposit, the Chongqing branch of ABC is undoubtedly a dark horse.　　In October of this year, its deposit balance of 162.7 billion yuan, an increase of 33.5 billion yuan in the first four local lines, accounting for the local financial institutions to increase the share of 17%, the daily balance of each deposit in the ABC system ranked first. Its lending business is equally eye-catching.　　In the same period, the bank's Chongqing branch of the loan balance of 139.5 billion yuan, an increase of 26.8 billion yuan earlier than the beginning, total and increment in the four branches of Chongqing Branch ranked first, but also the local total amount of the only breakthrough 130 billion yuan mark the body.　　At the same time, operating efficiency has increased significantly, the Chongqing branch of the Agricultural Bank in October to achieve the profit before the end of 3.75 billion yuan, has exceeded the completion of the plan, doubled.　　Deposits have increased by 26%. Agricultural Bank of China's third quarter financial report showed that the first three quarters of new deposits Rose 15.56%, and AgBank Chongqing branch in the first 10 months of the increase of 33.5 billion yuan, the increase reached 26%, in Chongqing, the top four local lines ranked first. Since corporate lending generates a large amount of derivative deposits and is apt to create the illusion of a surge in deposits, savings accounts are the best indicator of the authenticity of deposits. Agricultural Bank of Chongqing branch of the savings balance of 94.5 billion yuan, the beginning of the new 13.8 billion yuan, the year-on-year increase of 4.9 billion yuan, from the beginning of the third to the top.　　In the same period, Chongqing's banking savings account increased by 67.3 billion yuan earlier this year, and the Chongqing branch accounted for nearly 21%. "We will market share as a criterion, focusing on the assessment of deposits and intermediary business market share, to do a good job in the deposit and intermediary business marketing." Do not rely on loans to pull deposits and pay attention to customers, do not rely on the traditional rush point and pay attention to balanced development.　　"A person in Chongqing branch of ABC said. The key, he argues, is to promote deposit growth through improved services. Agricultural Bank of Chongqing Branch formed a personal VIP Customer Manager team, at the city branch level to form a multisectoral linkage across the board of individual VIP customer management team, set up 3 professional team; At the branch level to the Personal Finance Department as the center, formed more than 100 personal VIP Customer Manager team In the business outlets to enrich the lobby manager and wealth management team, has been in 343 outlets equipped with 374 full-time lobby manager, accounting for the entire line of outlets and network number of 75% and 8%.　　The arrival of these 500-person troops has undoubtedly ensured the growth of deposits to some extent.　　Agricultural Bank of Chongqing Branch of the single point of productivity also increased, as at the end of October, each dot average deposit balance of 211 million yuan, add 30.68 million yuan, the balance of more than 300 million business outlets increased to 82.　　Refund of credit in the surge in deposits at the same time, AgBank's Chongqing branch of the loan also outstanding performance. By the end of October, its loan balance was 139.5 billion yuan, an increase of 26.8 billion yuan from the beginning of the year. "We insist on the development of the business, grasp the risk control, the active optimization of the asset structure, the adoption of a refund credit strategy to ensure that the new loans more to the real economy with relatively high yield. The background is that AgBank's Chongqing branch is taking a "cage" approach to lending.　　The above mentioned people, ABC Chongqing branch continues to vigorously develop personal housing loans and higher credit rating, shorter period of legal person loans, and increase the medium and long-term legal person loan pressure drop, strictly control medium and long term loans too fast growth.　　Overall, its entity loans mainly to energy and electricity, traffic track, urban construction and other advantages of the industry, such as Sillon micro-electric Park and bonded port two national parks, two rivers new area of the entity enterprises. This strategy is evident in its new corporate lending. Its new corporate loans mainly focus on water conservancy, environment and public facilities management, leasing and business services, such as 15 industries, a total amount of 23.5 billion yuan. Among them, leasing and business services added 5 billion yuan, water conservancy, environment and public facilities management industry added 3.3 billion yuan, construction industry added 2.2 billion yuan.　　From the customer credit rating, AA level above (including) customer loan balance than the beginning of the increase of 22 billion yuan, accounting for the total loan increase of nearly 90%. The bank's Chongqing branch also focused on "crowding out" some subprime and below customers as the loans flowed to the highly rated clients.　　These people did not disclose the specific number of exit, but "the amount of withdrawal is not small." For government platform loans, the Agricultural Bank of Chongqing this year in accordance with the nuclear data, set up accounts, classification and disposal, slow release of the risk of the idea of inventory rectification, and communication with local governments to complement the perfect guarantee. "These risks are manageable.　　"The person said. By the end of October, AgBank's Chongqing branch had cut its non-performing loan balance by 95 million yuan, and non-performing loans accounted for 0.93%, down 0.31% from the start of the year. AgBank's overall average lending rate was 2.1%, and the bank's Chongqing branch ranked second in its system.