Basic information Free is the inevitable trend of steel website development

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Some people say that Taobao beat ebay's most important factor is that it tightly grasped the foundation of Chinese internet culture, free. Relying on its free strategy to quickly open up channels, promote the market, and soon, it has been the implementation of the charging system of ebay. We can recall: Mail, QQ, online games and so on all experienced from the charge to the free process. Why? Because the world who does not love free lunch, free internet users will never change the expectations.

But the problem is, for many of our industry websites, in particular, the author is in the steel industry information site, its main profit model is the information fee membership system, such as my steel, Lange steel network, etc., if its website information all free, then the site will lose the largest source of income, it is difficult to survive for a long time.

This article, the author wants to discuss is the basic information free is the iron and steel website development inevitable trend, for the steel website, the so-called basic information refers to the objective existence factual information or the information, the Non-core analysis report as well as has not processed or the processing industry data and so on.

The author thinks that the basic information free is inevitable, the reason has two aspects:

First, the basic information can not become the core competitiveness of the site. Although some basic information (such as local market quotes, each steel production data and so on) need to spend a lot of manpower, material resources, financial resources to collect and organize, but these can not become the core competitiveness of the site, because this information is an objective reality, if other sites spend the same cost, it is able to do it, Even more accurate and better. Even in the current China's intellectual property laws and regulations on the basis of weak circumstances, piracy is not taboo, other site personnel only need to copy and paste.

Second, the basic information charges will become a barrier to the development of the website. The internet, especially China's internet culture, one of the most obvious genes is the need for free, custom free. A site has been charging system, the new B site can provide the same quality of content services, but is free, the results can be imagined, users will gradually transfer to the B site. Also some people said, his website is the old portal, is the industry authority. In fact, the concept of authority is to identify with you more people, can be called authority. If the site even users have been exhausted, how can be called authority.

Therefore, the author believes that in the steel industry website, if a larger web site to achieve free, other sites must be forced to follow up, this and online game fee free development process will be exactly the same. Otherwise, the market share of other websites will be gradually lost. However, if you want to achieve free, it is necessary to have one or a variety of other profit models to replace it, otherwise the site will be difficult to survive.

In the future, the steel industry site does not create a new profit model, the basic information is not necessarily free of the implementation, but this is the inevitable trend, because with the steel industry website further development and maturity, e-commerce, transposition services, cross-subsidization and other new profit points will appear. (Mei July 18, 2012)