Cognitive user Experience

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The Change Management section of the user experience highlights the cognitive and behavioral aspects of the user experience. Specifically, management needs to understand that, regardless of strategy, design or technology, the end user is human, and they are not as fast as technology. The user experience must have long-term value to start or maintain a customer relationship.

The person most able to understand this concept is cognitive scientist. They specialize in interdisciplinary research on the nature of thought and intelligence. They understand that the end user is human, with chipped behavior habits, beliefs, goals and needs. Too many companies forget that.

Most design or marketing personnel have no background in cognitive training, but they need this training now and in the future to design a ubiquitous experience. Now, the cognitive part of the user experience job in the company is too poorly linked to other parts. Designers work with designers, technicians work with technicians, but cognitive scientists do not always communicate with design or technician one by one they need to.

There is bound to be a new hybrid environment in the future. The experience design will include the following types of mixed training:

• Fully formal cognitive training of designers.

• Fully formal cognitive training for marketers.

• Design and business training for cognitive science team members.

Each of these different areas needs to know some basic knowledge, such as how to set up business objectives to meet business needs. Designers should understand and always remember business objectives. Create an inline Web page to display the results of the body matrix so that designers can access the page at any time, which allows the designer to understand the business drivers. To accept business goals, designers must understand them, know how to interpret them, and believe that they are important. Designers and technicians do not necessarily have to be experts in business strategy, as long as they understand the business goals and use them as basic tools, just as they use design palettes, programs, and fonts.

As designers and technicians become increasingly operational, project managers, product managers, and marketing managers will be under greater pressure to succeed. Traditional user experience development methods (strategic planning, construction, design, and construction requires better project management, which must be able to travel easily between different areas, understanding cognitive design issues, design processes, challenges to the technology environment, and customer needs one by one all factors continue to drive the process forward. The manager needs to understand the game plan and know who needs to be on the pitch at any given moment. Knowing who needs to come forward and make sure that they are able to appear is a way to promote the development of user experience design.

Author: Hangzhou SI billion Network Technology Co., Ltd.

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