Create electric quotient Myth Jewelry Network Mall lock Platform Specialization mode

With the rapid rise of the Beijing-east and other department stores, the Matthew effect is becoming more and more evident, under the extrusion of the department store's electric business platform, where does the vertical electric trader go? Some vertical dealers start with personalization and subdivision, while others offer more professional business service models for vertical industries--The Jewellery Network Mall (www.zhubao.com), which has just appeared, is a representative of the latter. and other vertical electric dealers, jewelry network, although belonging to the typical vertical electric business, but for the jewelry industry complex category, brand many characteristics, jewelry Network Mall locked is a vertical professional platform model. At the same time, through the professional review mechanism, identification team online services, in-depth maintenance of user interests, improve after-sales service and other means to ensure that the platform to sell jewelry transparent and authentic. Jewelry Network Mall's goal is to establish China's largest jewelry industry vertical electric platform, the vertical electric business will not be able to do the myth of the platform is completely broken! Differentiated competition: The most significant vertical electric business platform model Vertical electric business platform will encounter development bottlenecks, seems to be a conventional industry latent phenomenon. and Jewelry Network Mall is what to break it? According to Jewelry Network Mall founder Chen introduced: This is mainly the jewelry industry's particularity decision. First, the characteristics of jewelry products: a lot of categories and low degree of standardization. Although the jewelry industry is a vertical industry, but contains a relatively complex category of jade, Jade, diamonds, gold and silver, crystal ... Can be said to be vertical haberdashery, General Department of Electrical dealers, and even the vertical jewelry category are difficult to fully cover the category. Second, the famous brand of jewelry is less than the demand for channels; Chinese consumers pay more attention to the value of jewellery when they buy it, and the less influence the jewellery brand has on buying, so it becomes very important to build a channel between the jeweler and the consumer. As a result, the Jewelry Network Mall from the beginning, on the positioning of the jewelry category vertical professional platform of the electrical business. In this respect, it can be distinguished from other jewellery dealers such as diamond birds. On the other hand, compared with the department stores, the advantages are obvious. The latter in the jewelry category advantages, as well as the related professional services are clearly different from the Jewelry Network mall. As the industry's first vertical jewelry industry platform, Jewelry Network Mall strive to open up a differentiation of vertical competition precedent. This has made its development a high starting point for commercial value from the outset. But this is only the Jewelry Network mall business model of the shell, the core value of its business model: to create a consumer trust to buy jewelry trading platform! Win the user is the hard truth, in this respect, jewelry Network Mall's strategy is to establish: professional, identification, fair, after-sale 4D Service Force. 4 D Service: Professional services to ensure fair and real jewelry industry The biggest problem is that commodity price margins are opaque, the biggest problem is lack of trust. How to ensure the authenticity of the value of expensive jewellery purchases on the internet? Because of the slight deviation of the quality of the jewellery products, the price may vary widely. And many ordinary consumers do not have professional identification knowledge. In this respect, the Jewelry Network Mall's approach is to create 4 D service Force:Professional services ensure fairness and authenticity. Professional: Jewelry Network Mall team with theoretical and practical experience in jewelry professional talent, in the merchants when the professional qualification audit; identification: Jewelry Network Mall and Geosciences Jewelry Appraisal Institute, the North Jewelry Appraisal Center and other national accreditation agencies, in the certificate certification audit on the strict checks, Ensure the authenticity of each piece of jewellery with a certificate. Fair: In order to make industry norms, protect the interests of consumers, jewelry shopping mall recommended products will strictly control the virtual high price and protect its cost-effective, in order to promote the Jewelry network mall business norms, to obtain reasonable profits. After sale: For platform merchants and users to provide a uniform after-sales service norms based on the above, jewelry Network Mall in the vertical platform services in the breadth and depth, to more than the General Electric business to professional. Jewelry Network Mall founder Chen revealed: Jewelry Network Mall will be in due course, announcing a service that all electric dealers do not have, to ensure the maximization of consumer interests, and to upgrade the industry threshold to promote industry norms and benign development. Jewelry Network Mall founder Chen said: "Although the current electricity business capital wave has gradually tended to calm, but it is attributed to the level, the electrical business Enterprise's self experience and entrepreneurial team of self precipitation." This will be real through the communication with the user to create a mature platform. Taobao, Cat, Beijing East and so on the traditional store crisis, the size of the store will gradually become smaller, more and more consumers are willing and accustomed to online shopping. and Jewelry Network Mall in this trend to take root in the jewelry industry vertical electricity quotient, the rapid construction and exploration between the jeweler and consumer innovation channels, look forward to bring consumers one-stop jewelry shopping mall shopping experience. A transparent and authentic quality experience will surely allow more and more consumers to vote for them. At the same time, as the most complex industry pioneer jewelry Vertical Electric Platform This new business model for China and even the integration of e-commerce areas, undoubtedly has an important and profound significance and mission.