Details determine the success or failure of the three network business details common problems

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To tell you three questions about the details, I hope it will help you to run the shop.

As we all know, the advantage of network sales is characterized by a wide range of services, commodity variety, low prices, convenient and quick ~ ~. Can not see the kind, the money through the bank/Alipay and other virtual means of transfer and other issues also let customers worry. So sincere management has become the most critical issue of network sales. See here everyone will think, my things are authentic, I shipped on time, I according to customer requirements, I completely follow the rules of Taobao to implement after-sales service ~ ~ ~ This is not enough, so that everyone believe you??

Recently, my business is depressed, I visited a few peer shops ~ ~ Their sales are very large, browsing volume is also very big ~ ~ but I stroll around the total feel that some places awkward ~ Look back and found the problem.

First, a practical example:

A brand in cosmetics is Carmex. This is the United States a very famous Lip balm brand (mm on the earth know!). Taobao is also a hot sales. The product itself has no problems, and the problem is in its baby title and baby description.

The brand claims to sell 100 pieces every 1 minutes in the world. But more powerful in the back ~: Many of us store it slightly exaggerated, into 1 seconds to sell 100 ~ ~ A word of the difference made 60 times times the Sales ~ ~ Of course, many sellers can be said to remember the wrong ~ ~ But you look at his baby again. Here is not to write ~ 100 a minute? ~ Oh see here may be a lot of buyers suspect, what is going on? Even the shopkeeper does not understand, that also dare to buy? Maybe you are authentic, perhaps you guarantee that after the sale, perhaps you completely according to the rules of operation. But others don't believe it.

That's the first question I'm going to say.

Question 1: The title and description are not uniform

The title and the description are not unified will directly cause your customers to doubt you. Of course, 100 of this 1-minute 100-and 1-second is pretty impressive. The customer may think, even if is 1 hour 100, that also should ge that sentence: "~ ~ which store person more I go to where ~xxx I see line ~" haha. But what if it is a weight loss product? Title Write 1 week minus 10 pounds, the description write 1 weeks minus 100 pounds. ~ ~ The result, everyone will understand.

Explanation: Then why does the store have the above problem? So simple, a glance at the AH ~. Oh, very simple, its treasure title and baby description, are copied! Copy Baby title/description in Taobao everywhere, because these are the most classic of the essence of the most detailed, we share a bit, but also more advantages and disadvantages of a few ~ ~ But plagiarism also need to pay attention to some science, can not blindly copy it, It would be bad if I copied the names of others. Unfortunately, blind plagiarism has become a trend, only the above one commodity, the number of errors is considerable AH ~ ~. We also have to pay attention to Ah, copy the time to look more.

Details determine success or failure, details determine integrity.

Question 2: Price unification

Today said the price unification, not with the market price unification, not with the ex-factory uniform ~ ~ and still is with the title and baby description, selling price to the title/description of unity.

Price is the most important ingredient in sales and one of the issues that customers are most concerned about. In Taobao, the price is spelled. and change the price of goods, is also the shop often do things. Sometimes want to make a discount, the price of a change ~, want to get a promotion on the price drop ~ ~

This change is changed ~ on a problem. Some products in its baby description or title will be written ~xxx commodity price xx yuan ~ And so on such statements ~ purpose is to facilitate customer search, so that attract customers eyeball. Can you remember the price in the title or description when you changed the price of the product? What do customers think when two prices are inconsistent?

Customer: 1. The owner is concerned about the maximum charge for the two prices after filming. 2. Worry about this product is false ~ and so on ideas will let you lose a lot of customers.

The solution is simple: when the store changes the price, please visit the familiar baby.

Details determine success or failure, details determine integrity.

Issue 3: Freight unification

As the name suggests, is your store all goods, the best use of a freight standard.

I go to see many shops of many goods, often see ~xx goods to Shanghai 10 (express). But look at the same store other goods, and will suddenly come out of a XXX goods to Shanghai 12 (Express) ~ ~ Good boy, which is true? The troublesome person would have gone elsewhere to buy it.

Here to remind the store, each on a new product, it is best to use the early set up a good freight template to determine.

Small problems determine great wisdom. Details determine success or failure, details reflect integrity. This article is recommended by www.taobao58.com