Digital publishing is not the "wolf" of traditional books

This reporter Shi Chen Jiangxiaoling as this year's book Fair plays, the first National reading forum-"scholarly China" yesterday afternoon in the exhibition center. Publishers, writers and scholars gathered to about "the future of reading and the choice of value".　　Press and publication General Administration Deputy Director Shaohong, the CPC Shanghai Municipal Committee, propaganda minister Yang Zhenwu attended and delivered a speech. On the Forum, "How to view the changes of the contemporary reading function", "The new technology development, the meaning of reading" and other issues, mapping in the digital wave, traditional publishing and traditional reading is facing some kind of anxiety and crisis. On-Site Large screen scrolling display of the book Fair Micro-blog interaction, but also the new media "infiltration" direct illustration of the book Fair.　　However, the participants ' views are surprisingly consistent-the value of reading will not diminish in the digital age. Taming capital and harnessing new technology is a challenge to publishers. Nie, President of China Publishing Group, admits that the value and future of reading in the digital age does haunt publishers, authors and readers, but it should not be linked too closely to digital publishing. Last year, China's digital publishing output value of 105.1 billion yuan, analysis of the proportion, 34.98 billion yuan from the mobile phone publishing (including text messages, ringtones), 32.77 billion yuan from online games, 32.12 billion yuan from online advertising, accounted for the bulk.　　Digital publishing is surging, but not the traditional "wolf", on the contrary, the use of a variety of new media and technology to promote traditional book publishing, is the publishing industry should consider. Chen Xin, President of Shanghai Century Publishing Group, believes that the value of reading is largely driven by the value of publishing. Reviewing the history of publishing for nearly a century, the first 60 years are happy times, publishers come up with what, value is the cultural value of the book; after 20 years in the management era, publishers made a profit and loss account of each book to determine whether a books were worth publishing; In the last 20 years of capital, Large media groups merge valuable publishing brands to run the publishing industry like the entertainment business. This has caused the publishing industry to become a public entertainment dependency. Under the background of rapid development of new technology, taming capital and mastering new communication technology are challenges to modern publishers. No matter how the means of communication change, valuable content is still the root of publication.　　The key is also to see if there is a good work for the reader, how many good works.　　See Lu Xun less, see more than Zhou Xun? Some people say that reading more and more small, entertainment has become the mainstream choice-see Lu Xun's less, see more than Zhou Xun. Participants said: "Compared with the 30 's, now read the absolute number of Lu Xun must be more, to say now do not see Lu Xun's people, then will not see Lu Xun, they see is Xuan." Scholars guoping that publishing media is indeed the problem of the current cultural sector, "if the publication is a big son, the media is the second son, the second son can do something unrelated to culture, can entertain some, but the older son must inherit the culture of the family business." And Yi Zhongtian put forward, the book is divided into two kinds, one is to make a living, one is to seek the heart. Now the most popular kind of books are health books, realOn the other, the health of the first in the Yang Yang, the method of Yangxin is a reading. The use of useless is for large use, understand that reading is useless is true reading, because the purpose of practical, once found that reading useless will never read.