Either differential or dead.

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The two days of reading a book on marketing: "Either differentiated or died", differentiate or die,by Jack Rivkin, very enlightening.

In this very competitive era, to attract customers, we must be differentiated.

Many enterprises and brands are more vague said, we are high quality, we provide a complete solution, we provide the best customer service, we are inexpensive, our products are complete. You can see how many corporate websites are saying this, in fact these are broad similarities of slogans.

Say that you are fair or cheap, there is no difference, tomorrow there are other companies than your price is lower. Customer service, product quality, etc. are also necessary, not to mention the difference.

To attract customers, you have to break your head and come up with a different idea, which is a unique selling point. This unique point may be tiny, but try to do as much as possible without others, such as the market first, or the last, or historical tradition, as well as specialization, market leadership, product production process, which can become you and others different places.

For example, my personal blog started for four months, and it worked so well. I did not do any promotion, but received a lot of people's attention. I feel the biggest reason is, and a lot of talk about SEO blog difference is that I clearly and everyone said a day, this is no one said. At least I didn't see it.

Although there may be a lot of people doing it, he doesn't explicitly tell you the difference.

Honestly, SEO thinking and skills and there is no special place, as long as you dig deep enough to understand some English, I introduced you can find in other places. So from the content of the post, the difference is not high. But in Form I chose a method that others have not taken so far.

It's a success to impress the first person.

Another example point Stone blog. Point stone growth is faster, only one months of time, traffic has been very alarming.

I believe that many people do SEO in China than we do, but why point Stone can attract attention in a short time, even in the mainstream media to open a column.

Is that we are a team and a non-profit team. This feature in the domestic other do SEO people or companies, it seems to be unique.

Therefore, we suggest that you can spend time to improve product quality, improve after-sales service. But in marketing these are not enough, you have to have a very different unique selling point.