Expansion cost surge I miss you. JuJube industry half year profit negative growth

July 28 evening, I miss you (quotes, interrogation) (002582. SZ) disclosed the 2014.5 annual Performance Express, the announcement shows that during the reporting period, I think your company will realize its operating income of 477 million yuan, an increase of 19.56%, but the rapid growth of the performance did not bring the synchronized growth of profits. In the first half of 2014, I think you business profit of 37.09 million yuan, compared with the same period of 2013 down 14.91%, and the return of the listed company shareholders of the net profit of 38.86 million yuan, down 9.6% per share of 0.26 yuan. I miss you. The company said that in order to achieve the "Chinese JuJube leading brand" positioning, the company to strengthen channel expansion and upgrading, as well as product structure adjustment, standardize the market and brand publicity, so that the company's business income to achieve steady growth. But at the same time due to channel expansion and sales of terminal upgrades, and increase brand promotion, resulting in a substantial increase in sales costs. At the same time think you say that the company's management costs and financial costs have declined. 21st century Economic report learned that from the beginning of 2013, I think you will start in the end of the sales channel plate to make major adjustments, a large number of franchisees were closed cleaning. At the same time, I would like you in Shanghai and other major market areas to start large-scale input exerting force, according to the good Miss you Dong Shi Zu to the 21st century economic reporter said that the Shanghai market will not be less than 30 million yuan per year advertising investment. In the latest issue of the investor exchange, Shi Zu said, I think you want to upgrade 400 stores this year, plans to upgrade 400-600 next year, and plans to open 200 new stores. Shi Zu Collar also said that in the first half of this year, store revenue is growing more difficult, but the decline in income will be narrowed. In addition, O2O and other business will be in Jiangsu, Zhejiang, Shanghai and other regions focus. In fact, because of the channel adjustment and the expansion of the key markets, I think you have seen signs of decline in 2013. Hongyuan Securities (market, inquiry) said, good want you to the Store channel optimization upgrade, eliminated more than 100 unqualified and backward stores, and in Henan region gift market year-on-year decline, resulting in more than 80% of the income of the store channel income decline. It is learned that you are now finished upgrading shop nearly 200, and has been in Zhengzhou, Beijing, Jiangsu, Hunan, Hubei, Zhejiang, Guangdong, Fuzhou, Chongqing, Shanghai and other locations set up 11 sales subsidiaries, the total number of terminal retail outlets about 1916. Shi Zu said that this year you will continue to eliminate unqualified or backward store, while encouraging support to the introduction of large franchisee. In addition, Miss your manager above the level of personnel will no longer participate in business, only to do management. At present, I think your product line is mainly in the development and promotion of instant seedless JuJube, at the same time, in order to highlight the positioning of healthy snacks, you also said that will be in the food 脆枣, sweet jujube and other products on the outstanding, and the outside world is very concerned about the red JuJube beverage brand is still I miss you. Previous said, JuJube beverage products market is still mainly concentrated in Henan region, in the appropriate time will be steadily to promote outside the province. It is reported that 2013 years good toYour date beverage category sales of 50 million yuan, JuJube beverages in strategic positioning is defined as a good idea of your company's future profit growth, and plans to be in three years as the company's key growth business launched.