Game or symbiosis: the things of stationmaster and search engine

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Often see the webmaster, especially the new webmaster in the face of the search engine on the site snapshots, rankings, including the adjustment of the optimization data, such as the tension and worry, in this mood is more than is constantly trying to find how to quickly "conquer" search engines, so that the optimization of the site to a higher level In fact, when we want to understand that the search engine ultimately is the decision maker of the "rules of the game", trying to "conquer" the search engine is neither sensible nor realistic. This and search engine game mentality not only not correctly give search engine positioning, and will affect the subsequent construction station and website operation, easy to lead to only search engine optimization effect theory, ignoring the user experience the core of the site operation. Therefore, the game with the search engine mentality is clearly not appropriate.

When we understand the original intention of the search engine, may be able to help the webmaster more easily give it a reasonable positioning. The earliest search engine, also known as the ancestor of the modern search engine, was invented by Alan Emtage, a university student at Montreal in 1990, and its role is to rely on file name search to find files scattered in various FTP, and then 3 years later, 1993 U.S. Nevada system Computing Services University has developed another search tool that is very similar, but the search tool has been able to retrieve web pages in addition to index files. Then, along with the development of the search engine, the content of the Internet through the robot program to crawl and store, and then constantly optimize the filter rules, so that the query to provide Indexing Service of the contemporary search engine is more and more perfect, the most well-known Google, Yahoo, Baidu not constantly optimize and improve its own screening mechanism and rules, in order to better provide high-quality, high matching rate of content to query users, and a large number of Internet sites is the source of these content, that is, the content of the provider.

Understand the original intention of the search engine, understanding of its development process, we will see the existence of search engines based on the internet in many sites, the site is its content providers and sources, and how from the numerous sites to filter more high-quality content, is the search engine constantly improve the screening mechanism and rules decided. It can be said that without the Internet site, then the search engine has lost the meaning of existence, and without the search engine, it will allow many sites to lose a lot of the opportunity to show more users. Therefore, it seems that the search engine and webmaster, the site is not a game, but a symbiotic relationship.

Understand this layer of relationship, webmaster in the operation of the site will be able to search engine optimization has a more rational understanding, but also to better deal with the site and search engines, the relationship between the site and users.

The relationship between the website and the search engine and users

Search engine End service object or user, and the direct service object of the website also is the user, can say, the website and search engine is the most cannot neglect is the service that provides to the user. The difference is that they provide services in a different way, the site as a terminal to provide information services, not only require users to grade the site, but also rely on the quality of information to profit search engine scoring, so as to bring you more exposure opportunities and users. If there is no good user experience, can not stay users, then a good search engine optimization results, and ultimately difficult to retain users. Therefore, a good user experience is the site to establish and create the core values, do a good user experience, with high-quality information, high rate of user visits, users on the Internet Word-of-mouth link spread, then the site in search engine profit high score is quite easy; A good search engine rating that would be profitable and stable is a tree without roots.

Ii. how to treat search engine in different stages of website

1. The initial stage of the construction station: The common heart treats the search engine's examination period

The new site in the early days of construction, the new webmaster is easy to search engines have too high or unrealistic expectations, always hope that their website can be included quickly, can quickly profit a good ranking, and so on, these ideas are ignored by the search engine set up the "rules of the game." Generally speaking, for the new site, the initial period will enter the search engine, this period of study according to the site's updated content frequency and quality, will be different, some will be a month or two, some will be three or four months. To get through the inspection period more quickly, what is needed is a stable update frequency, high-quality updates, stable outside the chain of the growth of these elements, the webmaster needs to calm down to do a good job site content and user experience, so that it can be indifferent to spend the site's inspection period, Do these things will certainly be able to get good results in search engine.

2. Operation: Execution and perseverance are the guarantee of optimization effect

In the development of the site into a relatively stable period after the personal webmaster due to their own limited energy, easy to the development of the site has been overlooked, in the energy input in the early stage than the construction station will have a larger gap. In this context, the long-term do not update, random copy content updates, outside the chain to stop the expansion of the phenomenon will be very easy to happen, such a situation will greatly affect the site in the search engine performance, the site's rating and rating will be affected. Therefore, in the operation of the site, the webmaster should reasonably allocate time, do a timely update of the site, and pay attention to the quality of the updated content and the chain of the regular expansion, so with the implementation and perseverance to ensure that the site's optimization results are stable.

Third, with high-quality content and search engine symbiosis

The search engine needs the user's affirmation, this comes from provides the high quality to the user, conforms to the user expectation quality content information, but this information source depends on the website. In the development of the site to a higher stage, the webmaster should be appropriate to improve the site's positioning and quality control requirements, focus on for the search engine is also to provide users with high-quality information sources, webmaster often highlighted the importance of the original significance is this. With high-quality original quality content can not only meet the needs of users, enhance the user's stickiness on the site, but also for search engines to provide a steady stream of high-quality content sources, so as to gain more excellent rankings and included in the search engine site to increase the exposure and ranking, for the site to bring more users, so the formation of a virtuous circle , so that the site and search engine to form a good symbiotic relationship, in helping the search engine, but also the help of the search engine to make the site can go farther.

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