Game series on the five: Promote the Chinese culture to improve the quality of the game

(a) in 2008, China has 15 enterprises of 33 games, into the world market, sales amounted to 1.7 million U.S. dollars. 2009 China has 29 enterprises of 64 games, into the world market, sales amounted to 105 million U.S. dollars.　　[note] This situation shows that our game products have entered the world. Further in-depth analysis, the development and production of game products are composed of three aspects. One is the writing of literature script, in the industry called planning. Second, art design, including people and scenes. Third, computer program implementation, including game engine and rendering system software. Script and art, already existed before. It was only after the invention of the computer that led to the advent of video games. So from the formation of the electronic game industry, the computer program to achieve this step is the key.　　In these three respects, the gap between China and foreign games industry is getting smaller. (b) The Chinese gaming industry deserves to be delighted to have achieved such remarkable results. There is not much praise, but there are many voices of blame. The social image of the current game is poor.　　The reason is that this kind of entertainment brings some obvious adverse effects. As a form of entertainment, we cannot deny it. And with the improvement of people's living standards, moderate leisure and entertainment has become the needs of life. But the game besides the entertainment function, but also has the Enlightenment function. The nature of the game, is the unity of enlightenment and entertainment, using the terms of the game industry, that is, procedural rules and entertainment balance. Enter the game, you have to follow the rules, do not follow the rules can not play. To obey the rules is to be enlightened. If not enlightened, unless you do not play. This indoctrination is imperceptible and easily overlooked. If the theme of the game content is negative and dark, the game's negative enlightenment will appear.　　When weakening the role of enlightenment, too much emphasis on entertainment, day and night the players affect the normal life and work, it destroyed the game of education and entertainment balance, the negative role of the game has emerged. Therefore, the key to improve the quality of game products is to maintain the game of education and entertainment balance under the premise of improving the positive role of the game. In the game production, advocated the active theme thought and the story content, in the enjoyment game, advocated moderately to entertain, cannot indulge in the game too. Moderate entertainment and positive theme of the idea is linked, positive and progressive theme will prompt the player to moderate entertainment, restricting the player not excessive indulgence.　　This not only depends on the player's self-awareness, but also the system constraints, the current introduction of the anti-addiction system, embodies the spirit. (c) Positive theme ideas and story content, the role of enlightenment, obviously should be consistent with Chinese traditional culture and current social morals.　　Otherwise, the game is missing the cultural connotation, can not be accommodated by the society, also difficult to obtain development. Our attitude towards traditional culture, of course, is critically inherited, take its essence, to its dross. For more than thousands of years, the core of Chinese traditional culture is "Confucianism and Taoism". The wisdom of life that should be absorbed in the traditional culture, or the correct attitude towards life, is "ConfucianismWind, road bone, Buddha reason, Zen meaning.　　That is, the Confucian style, the backbone of Taoism, the philosophy of Buddhism, the artistic conception of Zen, to be born, to do the business of joining the WTO, to shake off worldly distractions and focus on the merits of the service. A long history of Chinese traditional culture, for the game planning production provides inexhaustible use of endless story source.　　According to Chinese traditional culture and profound artistic conception, measuring the current game production, the current game storyline, the dominant position of the "God Demon" three-mode, is really bucket, drop. To carry forward the essence of traditional culture is not contradictory with current social morals.　　The development of science and the construction of harmonious society are not only the natural extension of the correct idea of Chinese traditional culture, but also the reasonable summarization of the experience of revolution and construction in modern China. To be sure, it is also important to blend fashion into contemporary gaming. The so-called fashion, is the era of fashion, that is the era of people advocating life attitude and spiritual value orientation, most people pursue a kind of pleasure and elegant feeling.　　Otherwise, the game will be the player of the main body of the youth abandoned, can not keep pace with the times. (iv) in the game to carry out the active theme of the idea and healthy story content, certainly is the key to lead the further development of China's gaming industry. It may take years or even more than 10 years of effort to fully achieve this goal. This is a very difficult task of high standards, because in this pursuit is not only ideological, but also the unity of ideological and artistic, but also a high degree of integration of education and play. Of course, we must continue to improve program implementation technology, improve the art design level.　　Notice that the program to achieve rapid development of technology, a little attention on the lag. China to become the world's largest mobile phone with more than 600 million users, at the same time to more than 300 million netizens become the world's largest Internet users. Video games have become the main content of computer Internet and mobile internet communication. The gap between China's gaming industry and the world's advanced countries is getting smaller. From the overall and long-term perspective, in the game production technology and process implementation level, we may be compared to the United States, Europe and Japan and South Korea. In the graphic design level, we may be comparable to their level. But in the story content planning and the theme culture thought stratification plane, we certainly can surpass them, even dares to say that we will be in the world leading position, because we have the Chinese nation 5,000 years culture the foundation, the current Chinese game industry, not only has the game industry development Opportunity and the environment, And the industry, which is intelligent and executive-capable, has formed.　　The facts of the future will prove that we are not only a big game country, but also a powerful game.　　[note] data quoted from China Zhing Games 2008 and 2009 "China Game Industry Report". The author introduces: Wang Hongyu, more than 30 years of work: computer and network applications, enterprise and industry management, in recent years committed to the creative industry cognitive research. He is currently the director of the Beijing Institute of Innovation and Research, and vice chairman of the China Publishing Workers Association game Publications Committee, and a member of the National 863 Plan Game Technology development Strategy Team.