How does a business website win its own market

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The trend of e-commerce is unstoppable, and the website of the Paruzhi has grown rapidly. Although the market is huge, but the competition is also unusually fierce, many of the business site should have what kind of quality to win the market? Everybody does it, who wins? The traditional industry net is a matter of sooner or later. Hailong Group Chairman Lu Ruiqing recently in the Computer World Internet Conference Electronic Business

7th News Business Trends in E-commerce is unstoppable, and the Paruzhi has grown rapidly. Although the market is huge, but the competition is also unusually fierce, many of the business site should have what kind of quality to win the market?

Everybody does it, who wins?

"Traditional industry net is a matter of sooner or later. "Hailong Group Chairman Lu Ruiqing recently in the Computer World Internet Conference E-commerce Chapter, said the traditional business and electronic commerce has become the trend of the inevitable, the traditional store must attack, the establishment of stores and consumers in the direct communication channels, Hailong Electronic mall has launched a" long Bao IG personal portal ", Provide search, marketing, after-sale, feedback integrated services.

In fact, before the Dragon, Daphne, groom Hinur, digital China and other large-scale traditional enterprises have already dabbled in the business.

The same as the Business-to-consumer

First in April 2008, Taobao Mall officially on the line, Ali Group realized the full business of e-commerce coverage, after the digital China launched 3C Shopping website "Enjoy Shopping Network", and Daphne's women's Shoes E-commerce website "Love Daphne" as early as August 2007 has been online. Today, many corporate sites have increased the "online sales" and other services, the business Mall just as the original enterprise yellow pages towards the popularization.

At the same time, in recent years, several major web sites have achieved sustained development. According to the distinguished Amazon Vice President Guo Zhaohui introduced, excellent Amazon sold goods have more than 1 million species, the variety of 5 years increased more than 40 times times, including mobile phone products, digital cameras, color TV, furniture, automotive supplies and so on, the current scale of more than 10 Lufthansa Mall, more than 20 Wal-Mart supermarkets. With the rapid increase in product size corresponds to the sharp increase in turnover, 2008 Jingdong Mall annual sales reached 1.32 billion yuan, the average compound growth rate of nearly 5 years is as high as 340%. In addition, nine drilling nets, Jingdong Mall, Chihiro has won the favor of the capital market, Jingdong Mall is in the background of the financial crisis in the end of 2008 to obtain 21 million U.S. dollars capital injection.

The 2008-year network shopping market is the new favorite. China's online shopping has been a start for consumers, but in recent years it has consumer-to-consumer as the absolute mainstream, according to research. However, from 2007 to 2008 the trend of online shopping market changes, the company is emerging, the network as an important retail channel, its low-cost, direct access to consumer channel advantages are more and more traditional enterprises to recognize.

Guo Zhaohui said, "The future of traditional enterprises, even as the ' Ditan Book Fair ' may have to surf the internet." In addition, he is particularly optimistic about wireless e-commerce. The number of Internet users in China is about 300 million, and the number of mobile phones is close to 600 million, while more than 30% of users have online shopping experience both on fixed and mobile phones. 3G into the market, mobile terminals from the network speed, screen to input system are in the transformation, which brings convenience to users, but also bring a variety of means of payment.

Industry insiders pointed out that the reason for the thriving e-commerce business, the most critical factor is the user's consumption habits. For a long time, in people's view, online shopping is limited to clothes, shoes and other "innocuous" things, and the Internet to buy refrigerators, air-conditioning "simply incredible." Due to the impact of the Consumer-to-consumer model, most netizens believe that "online are parallel imports, fakes, nothing good", until the emergence of several major users of the web, consumer confidence in online shopping to establish.

Great potential in China market

With the name of "the largest IT digital online retailer in the United States", The New Egg Network (newegg.com) has begun to emerge in the mainland market in the past two years, Hu Xingmin, vice president of the company's marketing department, said the main reason for the new egg decision to enter the Chinese market was that "the environment for E-commerce After more than 10 years of market cultivation, domestic e-commerce supporting network infrastructure, payment, logistics and user habits and other aspects of the basic has been built up, the overall environment is very good.

According to the introduction, as early as in 2001, the new egg set up in Shanghai, China headquarters, and in Xian and Chengdu, respectively, set up a research and development center and Customer Service center, but at that time the main work of these organizations is to support the United States. "At that time the main fancy technology and customer service cost-effectiveness, all of us did not choose Beijing, Shanghai, Guangzhou and even Hangzhou and other traditional internet industries concentrated cities." Hu Xingmin explained.

Today, the new eggs in the mainland has 7 large warehouses, in jiaxing to buy 80 acres as the corporate headquarters. Hu Xingmin with two details to reporters that the new eggs for the domestic market attention: one is the company's main offices, warehouses are not leased, but direct purchase; Second, after evaluation, the original 30,000 square meters of warehouse can solve the current market demand for new eggs in Shanghai, the company's top management decided to build up to 100,000 square meters, "to meet the development requirements."

The reason the new egg decided to shift the next phase of its focus to China is to realise the potential of the Chinese market is huge. From the market size, although the current domestic e-commerce is booming, but compared to the traditional sales channels, its market share is small. To account for the current network sales of the first major category of clothing industry, for example, there are data shows that every month, the domestic E-commerce website of the clothing products sales can reach about 300 million yuan, and in the total retail stores, the number of the first quarter can reach 280 billion yuan. Compared to the United States almost to 11% of the network sales share, the domestic e-commerce sales share does have too much room to grow.

How to win the market?

"The father of Chinese E-commerce", the current 6688 Technology Development Co., Ltd. Chairman of the Wang Juntao said, as the market gradually expand, there will be more and more enterprises to generate network sales demand, E-commerce platform operation also has a lot of space. So how can so many of the website of the Business-to-consumer in the competition to remain invincible?

Guo Zhaohui pointed out that consumers do not care about the business model of the consumer website, product diversification, convenience and price is the core of consumer concern. Hu Xingmin The three basic policies of the new eggs as "to ensure product quality, strive to maintain low prices, customer satisfaction first". It is understood that the new egg China in the establishment of the website platform, but also set up a professional logistics company, now the system every day before 17 o'clock orders received in 99% can be delivered within 24 hours, this has become a new egg in the efficiency of the innate advantage.

However, there is a clear divergence between Hu Xingmin and Guo Zhaohui for vertical classes and general classes who are the mainstream of future consumer e-commerce sites. Guo Zhaohui points out that in the flow cost, excellent Amazon such a comprehensive layout is more efficient than the new eggs, Jingdong, because many users in excellence is not just to buy a single product. He also distinguishes between vertical and synthetic classes to run hundred metres and marathons, and the high profits of any single product cannot be maintained for a long time, and "some vertical categories of consumer are likely to be short-lived, although profits are high." "In addition to vertical class if the threshold is not high, it is easy to produce herd, big hit price war situation," so the vertical class may be the opportunity to enter the enterprise, but ultimately to embark on a comprehensive road.

Hu Xingmin said that the key is to find their own advantages, although many of the Web site is claimed to diversify, as a multinational company, in the digital product richness and digital it product management experience and relationship with suppliers, new eggs are not easy to surpass their own advantages.

In addition, the new eggs will long-term maintain their "professional digital it Site" positioning, this is the consumer demand for long-term research results. "The user originally wanted to find a seven rainbow motherboard, but searched out a bed mark is" Seven Rainbow "quilt, this is the new egg is not acceptable. Hu Xingmin said that if future consumer demand changes, tend to "one-stop shopping", new eggs do not rule out adjustment, "but this voice is not the mainstream."

Wang Juntao also believes that the Business-to-consumer website must analyze its own advantages. "Sometimes insiders, I sell clothes well, probably because one of my team has a special understanding of the apparel industry." Similarly, the number of the team is unchanged, but the lack of such a person, others just sell me. He believes that China's E-commerce has passed the "initiation period", is about to enter the "action period", previously to explain "what is E-commerce", now to tell people "what E-commerce can help you do."

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