How to make a successful website ad sales

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The profit problem of local website is the bottleneck that restricts the development of local website all the time, we Luanchuan people also encounter this problem in the first year of building a station. Now the domestic personal Web site profit model has been basically stereotyped, mainly rely on advertising revenue, the only difference is that advertising is their own talk or advertising alliance to talk about it. Of course, we tend to talk about advertising on our own because it's higher than the league ad. But a lot of webmaster and site management team on how to carry out local advertising sales have no clue, now I am in the process of operating Luanchuan website summary of the website advertising sales experience, to share with each other, in order to explore progress together.

One, familiar with their own products

(i) familiar with the function of the product

Website advertisement is also a kind of product, since to sell, the salesperson will be able to what it can do, what use to be very understanding, in addition to the majority of local businessmen's computer knowledge is very scarce, the detailed network knowledge is not understand, it is more necessary advertising sales staff to replace the relatively boring network language into a cordial personal oral language, So that we can better to the general customer introduction.

Like taking our Luanchuan. Recently in the promotion of online stores and maps marked location services, now to Luanchuan local businesses to promote the main is divided into two, one is the online store, and the second is on the satellite map to indicate the location of the store. These two services, we are integrated to sell.

Merchants can open online stores, display products on the web, the launch of group buying, the release of promotional announcements, publishing membership cards, so that store information through the network to more potential users.

The location of the store on a satellite map also provides a very good advertising position and an entrance to an online store. First of all, the satellite map on the side of the integration of local business classification, the major categories under a more detailed small classification. Click on the specific classification, will show the specific satellite map, the map will show the service to provide the classification of shops, each store with balloon-shaped icons identified, click on the balloon, there will be a floating window, the window shows the shop's façade photos, shop name ( You can click on the photo and the name of the store directly into the shop's corresponding online store, telephone, address and other arbitrary information. In this way, users need local services and products, not only to find out where, how to contact, but also to see how the store in the end, you can also enter the online store to understand the detailed product and service information, so the business is a very good publicity channel.

We can see that we Luanchuan people's advertising sales must be very familiar with the above information, in order to better give customers a presentation and introduction, in order to further impress customers.

(b) Familiarity with the advantages of the product

Familiar with the function of the product, you should be more familiar with the advantages of the product. Now all walks of life are very competitive, advertising products are the same. To customers to choose their own website advertising cooperation, first of all to know their own website advertising products, at least to let customers feel that this is your advantage, is other advertising products do not have.

Also take our Luanchuan people recently in the promotion of online stores and maps marked location services. We conclude that the advantages are as follows:

1, the advertisement form is novel and the website function union is very close. In fact, the form has become a vast number of users to provide a very convenient service, has far exceeded the site on a picture such as the primary form of advertising, quite "soft", netizens will take the initiative to find shops.

2, the price is very competitive. We only charge $100 a year for these two services. We surveyed other major local advertising media, such as television, newspapers, DM newspapers, and so on, our price is far lower than other media charges, for customers, it is worth a try. Even if customers do not know how much of this advertising can bring him a lot of revenue, but because of extremely low prices, most of them are willing to try, this is invisible and increase the turnover rate of advertising sales.

3. Full service. From the product speaking, not only has the shop system, but also map navigation. From the service point of view, we will personally go to the shop to take pictures, make shop and map need photos, personally to the store to register shop information, personally help store shop, and patiently introduced shop use method.

Second, find the target customers

(a) businesses already advertising

1, DM ads. The information of promotional activities is mostly

2. Newspaper. Information on brand promotion and promotional activities

3. TV. Business brand promotion and promotional activities information are

4. Outdoor. including wall, bus, bus stop and other forms. Generally is the brand propaganda of the merchant. This is very suitable for online shop and map form.

5, leaflets. Short-term promotions for businesses

6, mobile phone messages. Generally is the short term promotion activity information of the merchant. This is more suitable for picture ads. For example, we Luanchuan People's home page of the flop ads.

7. Online information. Including forum posts, Mail, QQ (group) information.

Do the above several types of advertising forms of business, generally willing to accept the introduction of advertising sales staff, so these businesses are very good quality potential customers. Advertising sales staff in time according to the products and services provided by the category, sorting out the above business information. and timely contact and demonstration, the success rate is higher.

(b) Businesses that may advertise

1. New Open.

The purpose of advertising is: need to play fame, let more people know.

2, remote.

The purpose of advertising is: need to play fame, let more people know.

3, product replacement speed quickly (launch new products fast)

The purpose of advertising is: to let more people know the new product information

4. Promotional activities

The purpose of advertising is: to attract more potential users by promotional activities, while increasing sales

5, business Target customers relatively young businesses

The target customers of the business are relatively young, easy to contact the network, advertising on the internet, the coverage of this part is relatively wide.

Third, the appropriate product price

(a) Cheap: compared with other media advertising forms, the price is cheap. Other media advertising in the form of hundreds of thousands, and our only 100 yuan a year, on average, only 0.28 yuan a day, the price is very cheap.

(b) Value: In fact, only online shop system or map to indicate the location of services, a year of service fees are far exceeding 100 yuan. But our two kinds of advertising services only charge 100 yuan, it is very value.

(iii) easy to accept

Now the price is very strong, 100 yuan in the daily life can not do anything, but with 100 yuan to buy 1 years of Luanchuan people these two advertising services, it appears to be very cost-effective, after all, in Luanchuan people to do 1 years of advertising, even if a sales industry did not produce, but only the value of brand promotion, Also far beyond the 100 yuan price.

Iv. Perfect and considerate service

(i) Active

Advertising sales, not tradesman. And as advertisers, compared to the business, more need to take the initiative, but not sitting at home and other customers door-to-door. We Luanchuan people advertising sales staff, will take the initiative to the shop to introduce and negotiate, and will take the initiative to take photos of shop façade, active registration Network publicity needs of other information, the initiative to produce network publicity needs of the pictures, The initiative of the shop system to do the basic propaganda methods (such as shop top of the picture ads, such as window picture ads, such as the location of the icon.) )

(ii) Professional

1. Business Card. Business card is not only to leave a contact for customers, but also to show the unity of the image of the site.

2. Notebook. Record the information you need in future advertising products. such as store name, owner name, telephone number, detailed address, service items and other information.

If it is a notebook computer, it is better. can give customers a timely display of the effect, but also to introduce the overall situation of the site, such as how many people in Baidu or Google on the search for Luanchuan people and Luanchuan this word, our site ranked in the first few, Daily post volume, online number of registered members and other information. Let customers know more about the site, more believe that the site's publicity can bring him more customers and enhance the brand reputation.

3. Receipt

If the business talks well, the customer will pay on the spot. Be sure to take out a receipt on the spot and keep a copy of the customer. So customers will have less worry, sometimes because these concerns are not convenient to say, may find an excuse to pay next time, think about what, perhaps not to do. At the same time, can also get the receipt of the previous customer data to convince customers.

4. Personal image

1, to be sincere, not too exaggerated, can give customers a description of the future, but can not use not to deceive customers.

2, as far as possible with the oral expression, which requires a good understanding of the product, and the relationship between the products are also very familiar.

(iii) Comprehensive

(iv) meticulous

(v) after-sales

1, to return a visit. Ask for effects and needs.

2, for the new service items and concessions, should be the first time notice.

3. Solve the problem in time.

4, the patient teaches the customer to use.

V. Improving executive Power

Executive power is the most important factor, the success of advertising sales is to see the executive power. This particular should be taken seriously.

(i) Setting goals

This goal is typically the number of sales in a time period. For example, we set the sale of all categories within a year. According to the existing 57 small categories, each small category to add 10 stores to calculate, the annual goal is to select 570 stores. This goal for a county, perhaps a little more, according to the actual situation appropriate changes. For example, for many categories of shops, can add more than 10 of the number of shops, and shops less classification, can be appropriately reduced. But the total amount and the county store total to maintain basic synchronization.

(ii) Decomposition objectives

Every year, 570 shops, quarterly division should be divided into 143, monthly division should be 48 per month, divided into 1.6 days per day, the average day to talk about 22. Such a division, 2 Daily task volume is not big, should be easy to achieve. Of course, if the part of the time has been completed, the rest of the time can rest. If the advertising sales staff to increase, the specific spread to everyone, it is easier to complete.

(iii) Development of plans

With specific goals, it is necessary to develop a plan for achieving the goals. This plan should include:

1. List of potential customers

To divide up all the shops that might advertise. Then divide the levels according to the degree of possibility.

2, the potential Customer area division

According to the customer rating list listed in article 1th, then according to the regional classification.

3. Classification of potential customers

Follow the list of customers listed in article 2nd and categorize them according to the services and products provided.

4, visit the order of potential customers. Priority should be given to customers who are most likely to advertise, increasing the confidence of advertisers in turn, and attracting users who have joined to persuade others to join.

3. Time to visit potential customers

Determine the order of visits or give each customer a specific time to visit. If there is a delay, should be completed immediately after the commencement of work, according to the plan of daily visit.

(iv) Strict enforcement

This is critical, regardless of the planned production of the detailed, and then perfect, if not strictly enforced, are in vain. Although done, not necessarily succeed, but do not, it will not succeed.

(v) Lessons learned

What problems are there in the course of the day's visit? What questions does the customer ask? How to solve the problem, etc. encountered problems, should be summed up, so that the next time in the process of talking with customers can better solve.

The other day have done what, to detailed records, to develop the habit of doing the action log, but also as a good experience to summarize the material.

Well, how can you make a successful website advertising sales staff to share here, this article is all my experience, I hope to bring a certain harvest to readers. This article by Luanchuan people www.410324.com all meticulously original, welcome you reprint, but please respect each other, reprinted when retaining the link.