How to increase the number of visits to Web site traffic methods

Webmasters often make the mistake of always thinking that the easiest way to increase web traffic is to attract as many new visitors as possible. This belief is partly true, but the site must be attractive enough for these new visitors to be able to come back again and again, otherwise the site will not be really popular.

On the Web page, we always have a few favorite places, and always stop to get the information and entertainment we need. One of the most important goals for webmasters is to make as many people as possible enjoy certain parts of the site. The better you do this, the more you sell your products, and the greater the benefits you get from advertising.

1. Why is it important to increase the amount of return visits?

Why should visitors return to the Web? There are a lot of reasons. You can easily make this calculation: someone visited your site, looked at 5 pages, returned 10 times in the second year, and another read 5 pages, but left you completely oblivious. Who do you think is more valuable than two people?

The owner of an online store can also make a profit by increasing the amount of return visits, because in many cases it takes more than one visit to complete a sale. Visitors may not need your product now, but if he marks your site as a bookmark and uses the bookmark one time soon, he will probably buy the product from you when he needs it.

Another benefit of such visitor loyalty is that visitors who visit your site regularly refer to your site to friends, family, and co-workers. This can easily produce a flow of viruses. When people talk to their acquaintances about your site, and then their acquaintances talk to someone else about your site, this kind of traffic virus happens. This may not sound like much, but for many big sites, http://www.aliyun.com/zixun/aggregation/9215.html "> Word-of-mouth is the main source of traffic."

2, keep updating your website

Let's not waste any more time talking about the value of a return visit, as long as you know it's good for your site. Here's where we focus on the most important issues-what do you need to do to get people back to your pages?

There is no panacea, but there are many things you can do to turn users into regulars. The first step is to have a Web site full of quality content that sounds self-evident and true, but it is also the basis for future development. If your site isn't good enough, there's no way you can lure visitors to your site for a second visit. Do you revisit boring, content-deficient sites that lack useful information?

Even if your site is really top of the class, there is a harsh fact that if you want to keep your visitors interested, you have to keep updating your site. This means you have to add unique, fresh content from time to time, or at least update and improve what you have already provided. The newer the more frequent the better, one months at least to update one to two times.

If a person returns two or three times within 2 months, and finds no changes to these visits, he might have thought that the site would no longer be updated and would go to other sites, and instead, if he could read a lot of new articles on every visit, you'd probably see him return a few more times. Consider adding a "recent news" page that will tell your regulars about recent developments, but make sure you do have a lot to report on.

As long as there are excellent content and regular updates, you can let a lot of netizens on your site to do regular stay. However, there are other ways to help you get more netizens into regular visitors.

3. Carry out Newsletter

It takes a lot of work to carry out communications, but the rewards are huge. If you can get your visitors to subscribe, you can email your newsletter to them without having to worry about being sued for spam. In this way, they will not forget your site, and after reading for a while, they will even remember the Web site in their sleep.

Your newsletter can be a simple notification service: When you make some changes to the site, when you have included a few original articles about the site or something else, you can let everyone know. In any case, you should keep in mind that the more unique content you provide in your newsletter, the more you can attract subscribers ' interest. A simple notification service is just an extension of your site, and a high quality newsletter can make a big deal, attracting people to your site and just one thing--subscribe.

4. Remind people to sign bids

There are two points of view on this topic. The first is that providing a link that can mark your site as a bookmark can increase the number of visitors. Since remembering Internet addresses is a bit difficult for some people, marking URLs as bookmarks makes sure that you don't lose the return amount by forgetting your URLs after the user goes away.

The second view is that while it is important to add a Web site to a visitor's bookmarks or favorites, it is not very effective to ask someone to do so. Proponents of this idea say that if someone knows how to use bookmarks, he also knows how to add them. All you have to do is provide enough good material to convince your visitors that it's wise to add your site to your Favorites list.

I prefer the second point of view. So consider adding a "now labeled Bookmark!" "The link should not be a bad idea, as long as you can integrate it into your design and make it less conspicuous.

5, monthly lottery activities

Giving away something valuable for free is a foolproof way to get some extra clicks. Words like sweepstakes and contests usually spread well, and if you run one, you'll have the opportunity to submit to hundreds of sites that will list your lottery or game. The result is that your traffic gets a lot better, and you get more visits, because people will come back for the lottery next month. That sounds good, doesn't it?

Unfortunately, there is a small problem. Your visitors are interested in prizes rather than exploring your site to see what it offers. So you should pick a few prizes to attract the kind of audience you want to capture, rather than randomly attract some prize enthusiasts.

For example, if your site sells gardening tools, you have to start a competition where participants can win prizes for gardening equipment or gardening magazines, not money. In this way, visitors and entrants may be reduced, but the participants are likely to buy things instead of simply leaving after the game.

As mentioned above, it is usually a good idea to provide something other than money as a prize, but it should also highlight the estimated value of the prize. "A set of rare comic books" is not exciting, but "a rare comic collection worth 395 of dollars" is enough to make people stare, don't you think? Whatever you offer, make sure it's worth it, but you can afford it.

6. The Forum is like glue

I'm not joking with you. A well maintained and busy forum can produce great results. I visited a few sites before, is that the content is relatively good, but after a while, let me continue to return to the site The biggest reason is because there is a forum.

The best part of these plates is that most of the content comes from the visitors themselves. You have to stop and do things from time to time: read information, write content, answer questions, eliminate offensive content, and make sure everything goes well.

However, before you start dreaming of an automatic content generator that attracts tens of thousands of Internet users, you need to listen to the negative side. The biggest problem is that when you start a forum, your site must be popular and popular. A forum is like a nuclear reactor, and it needs to reach critical mass before it can rely on itself. If your site doesn't get enough traffic, users don't often patronize the forums and rarely leave new content.

This "critical mass" can be a vicious cycle, because if there is no new content, users will not be tempted to return to the forum, and will not write new messages. Most of the message boards suffer from this syndrome at the beginning, but the operator can ease the phenomenon by actively adding old articles and starting to write new articles. However, if the forum still does not have enough traffic, even if it does not help, so the site traffic increase to a certain number, then try this approach.

7. Make the address easy to remember

The last piece of advice is easy to implement and not expensive. But a lot of websites have not taken it for some reason. Frankly speaking, is http://www.angelfire.com/music/joeysmp3s/easy to remember, or is www.joeysmp3s.com easy to remember?

Domain name is now very cheap, just about 10 dollars or less can get one. It helps people remember your address, and your site looks more reliable and professional.

After editing this article will be included in the "business of the operator-Web business Success" expected publication date December 2009