How to keep your site more loyal users

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The internet is a fast-paced environment. People around the world can come to your site at any time, and each of your visitors has different goals and needs. Unlike physical retail stores, you can't see who comes to your store and what items are viewed at the front of the counter. If you don't know your visitors, how can you start a rough outline for all of these guests?

You get some of their information from the interactions that visitors make at your site every day, some of them registering for web accounts, some leaving notes, and some emailing you. However, most of them are "invisible", they find your site, look at you like this, click the site link and then disappear.

Currently, we can combine visible user activities (e.g., comments/emails) and statistics (e.g., access frequency/visit time) to understand the visitor's purpose. But is this information enough for most business websites and blogs? Yes, but I think it would be more helpful for your online business to know more about your audience.

In marketing and advertising campaigns, we proactively identify our target audiences. Start with the final goal and then organize our website/ads, spacing, style, keywords, and appeal to people as consumers/users/readers in the right words and phrases. Collect visitor information from our website to make us more effective in marketing.

It is useful to analyze and build a comprehensive image for your audience, even though it may need to be repositioned because it provides a range of information that allows you to better promote content, usability, conversion rates, and marketing activities. We divide the process into two phases: statistical analysis and data collection.

Statistical analysis: From the beginning of what you already know

Depending on the statistics tool you're using, you can get some information about how visitors use your site, where they come from and what they're looking for. There are obviously a lot of different metrics to refer to, but we'll just list some of the metrics we think are usually more relevant to understanding your users:

Visitor loyalty, bounce rate, turning heads, site stay time. These site metrics measure an important thing: the degree to which visitors participate. How long they visit your site, the last time you use the site's access depth. Although these figures do not ultimately show the activity of the site user, they are a measure of the user's enthusiasm.

Visitor location. Allows you to speculate on the culture and language habits of visitors. If you know that most of your visitors come from a particular country or region, you may need to create a landing page or content page with a regional culture in focus.

Visitor Search clips and keywords. Include search engines as well as site search. This is the clearest indicator of visitor interest, and the search snippet tells you what they want from your site and shows you what information you need to add to fill in the blanks. This is a special collection of data, and if you continue to get a query from a particular phrase, you can create targeted content for visitors and provide them with more relevant content that attracts their attention.

Source of traffic. This includes search engines, reference sites, direct input/bookmark traffic, and traffic sources for advertising campaigns. Note the reference site: It shows what visitors are reading or using. Traffic sources can also tell you where you can better improve your visibility.

Spend a little time on these statistics. Don't just see their performance at every single point in time, often with regular research they will make more sense and focus on the site or the life cycle of the marketing/advertising campaign. Overall, they will give you a good idea of what the user wants and what attracts the user's attention.

How to get more visitor data: Using polls, surveys, and features

This is a very interesting part: actively solicit user information. Instead of simply monitoring web statistics, you can seize the opportunity to let visitors voluntarily tell you about their personal data and their ideas. There are several ways you can do this:

1) vote. A perfect and popular way to rely on user choice to get information, and on any site is very easy to set up and maintenance. Asking a variety of different questions, accumulating a lot of information, is a good way not to appear too aggression. Run a poll for two weeks and then change the questions that need to be voted to get more information. It's also an effective way to integrate voting issues into a related article, but you can also put voting programs in other eye-catching locations on your site.

2) investigation. Based on the length of the survey and the way it was created, the questionnaires require more time and effort to complete. If the investigation is too long, some visitors will evade or give up completing them. Proper bundling of some special offers or irritating contests in the survey is conducive to a longer survey completion. Short surveys can be made available to existing customers, or after a user completes a special purchase or payment plan/subscription.

3 site user function. If you run a community, social coal service, or a blog lesson, you can get more information by simply providing more user functionality (allowing users to communicate on your site). For example, allow users to enter more biographical information into their profile, or give them the option to grade your blog posts or other users ' contributions. Interactive functionality also adds value to your users and enhances their interaction with your site. Think on the basis of a website strategy, what kind of data you need, and then create a new feature that lets users indirectly expose the information to you. Facebook is a good example of creating a lot of data that can be collected with special features. Of course, this requires a good and proper privacy protocol, and allows users to opt out easily at any time.

4 Visitor Receipt. To understand your visitors, it is useful to be sure to monitor your feedback channel. Comments, emails, new blog links, online community narratives can give you an intuitive sense of how people think about your site. Subscribe to the correct feedback channel (Google alerts, Blogsearch, etc.) and keep track of them every day. You can either choose yourself or have other formal feedback/community coordinators to understand what people think. Visitor feedback is often unsolicited, even if you are specifically asking them and getting more comments/emails easily. A visitor receipt gives you clues about how to better meet your target market.

This article is not a fully exhaustive list, but some of the methods we offer can be used online or offline. For polls and surveys, you can find some plugins or software for your site's platform. Of course, you can also use some of the extended online services, such as SurveyMonkey, Polldaddy, 4Q, and Wufoo

After acquiring the data, install a system that allows you to segment and compare the discovery in one cycle. You can simply use an electronic tabulation tool or a more complex tool. When you synthesize these visitors to analyze the data, you will be able to easily understand your customers, you can better adjust the content to adapt to their needs and interests.