How to use SEO to protect brand words

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To introduce myself, SEO industry for more than 3 years, I have been a personal webmaster, did not work, simply rely on SEO to do the station, has been playing black hat, feel all day home, do not go out to communicate, so I, estimated a few years later, will be the social ditch. So, I began to look for work, soon, in the now do the E-commerce company to do SEO optimization work, also began to turn to the SEM industry.

This year to share a point, is the electric business SEO optimization Among the most important point, the optimization of brand words.

Every successful electric dealer, will not rely on SEO survival, I did not know, but now this environment, where rely on SEO survival of the electricity quotient, will not be a good electric dealer. Electric quotient, in addition to the soft wide hard wide, multi-media advertising, SEM advertising these are not less. SEO can only be ancillary, combined with paid advertising, to do a full marketing strategy. Since it is a marketing strategy in all aspects, it is essential to create a brand that belongs to itself and forms the nature of Word-of-mouth. And when you have your own brand, how do you protect your own brand words not for some competitors, fake fakes of second-rate party preemption traffic it? How do you deal with your brand negativity in a hurry?

Here are some of my daily practices!

1. To the electrical business enterprises under the carpet-type search, including a single product, combination set, name and function combination, the use of Baidu search to promote the function of scanning the long tail keyword, coupled with some of the product features, keyword combinations, such as: How? All right? is So-and-so a liar? Does it really work? And so on, the words that netizens care about , generally this long tail word, we call interrogative Word. The negative news and the potential purchasing power will also be the words ...

2. With these words for long tail words, the preparation of professional targeted articles, pay attention to illustrations, if the ability to write soft points, that more convincing at the same time, but also increase the conversion rate of sales.

3. Published articles to the major well-known portals, such as Sina, NetEase, the industry's well-known sites, there is a point, is to send Baidu news included. The advantage is that the article will be included in the "Baidu latest relevant information" In the show, there are many do product words will use this recruit, however, this can only be the latest, as far as I know, can only show about 36 hours of articles, more than a certain period of time, will not be shown again.

4. Optimize the links of these articles, the usual practice, of course, is to do outside the chain. One is the authority of these stations we can not structure, so, only to the outside chain to start. There is also the writing of the article, this point, I believe that a lot of SEO editors, all understand it, Baidu link to many sites, not to be included is also very normal. So an article, the best thing to do is, a stroke text link, a dead link (belong to the said text link). This collection of good results, illustrated, original Best!

Next to these outside the chain of practice ~ ~ My simplest point is the forum link, buy outside the chain to support these news articles, high weight of the site, included, difficult to be k, so, you test. A large number of outside chains, garbage outside the chain used in these places, is the best. This is the quantification of the external chain of the quality.

How to protect brand words?

When it comes to how to protect brand words, my approach is to group stations. With the official website of the domain name, build a large number of two-level domain names. All right, everyone says the two domain name will scatter the weight of the primary domain name, but actually, my practice proves. This is not, the level two domain name will be a new site, independent, and the main station will not have a lot of relevance, but will inherit the main station's innate advantage. Optimization will also be very good to do, in addition to page layout, SEO three big TKD, the most important with the main station to form interoperability relations, the later optimization of brand words, played a very good role.

Number, level two domain name, column page, content page, feature page. A station can be divided into so many, then your brand words will not be enough? Baidu also on 10 locations, the front page, in addition to their own encyclopedia, know that, after you these optimization, directly to the first three pages of the PA, who with you fight crazy?

Again, the title of these pages can add some long tail words, that brand word long tail also take into account! It's not enough. Above the news soft wen ah? These rows go up, not yours? How's that? Not yet, all kinds of ads hit up ... Your world, only you alone!

Well, speaking of which, I'm a little thirsty. My name Greenbin, know me, very simple. Find your own!

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