In the face of the change of demand, seoer must change the thought

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Looking at the current market, whether the new E-commerce station or traditional enterprise station, their seoer requirements have quietly changed. This is a good thing for seoer, because we can really have a useful, this not only makes our work really has a greater significance, but also prompted the SEO industry faster development and growth. Customer change is our real change, because after all, we are in the market for people to serve, with the SEO industry more and more attention, the market for our requirements are more and more high, so the correct thinking is to adapt to the market trend, but also the inevitable trend of this industry.

One, can no longer be a simple ranking

The era of simply ranking is over, are you still spending a lot of time doing rankings?

Keyword ranking of the "hero" of the era has ended, the ranking of good sites are not necessarily healthy, ranking generally not necessarily output less. Do not give others to show off how many of my keywords ranked more good, every day to spend a lot of time to do rankings, it is better to study what word conversion rate is high, which words competition is fierce and produce very little, wasted time.

An important meaning of SEO is low investment, where the investment is the investment. Competitive keywords are almost necessary to do the work, so many people think that can be done to the keyword is a successful SEO, but in fact, we should focus on the promotion of a key word should be carefully selected work, find some cost-effective words to do, to have long-term planning and recent plans.

Ranking to follow up work must follow up, this word in the end can bring how much traffic, how much effective flow, how much conversion rate, but also very important to jump out of the rate and so on, it is best to all grasp the word statistics, if you can insist, you will certainly not regret, it will certainly give you unexpected surprises!!

Second, SEO is no longer "physical activity"

The previous understanding of SEO is "hair outside the chain" "To do anchor text" "Registered Forum blog," These are not all physical work? Just ask someone to teach him two hours. If this is SEO, then there will be no Shanhui, Tong, Liu Yibin, Qiu shi da ... These SEO big guy.

Seoer must jump out of this understanding, SEO is a relying on the mind of the industry, the need for rich Internet knowledge, but also have marketing awareness, forward-looking awareness, innovation awareness. "Hair outside the chain" "Do anchor text" is only the basis of the foundation, strategy is the secret of winning.

Do SEO must speak strategy, not disorderly make a pass, must have short-term goals long-term goals, the right strategy and strong execution ability to win in the competition. A qualified SEO will be based on different nature of the site different conditions of the site to develop different optimization strategy, but also to refer to the site behind the team and the characteristics of the enterprise, at this time seoer is the decision-making level, he will indicate the "ship" forward direction, he is the compass and helmsman.

Three, you have to "play data"

When it comes to data, we immediately think of the "bounce rate" "Exit rate" "Traffic" "PV" ... This data, think that this is a website data, there is enough, if you want to think so, it can only say you are a layman.

Ask a funny question first, do you know some basic concepts above? I now dare not say understand, last was asked "Site stay Time" This concept is not, in the end what is called the site stay time, from the visitors to the site to his departure from the site this time? or the sum of all the pages he visited ?? In fact, each statistical software has a different understanding, the calculated time is not the same, the other concepts will be a difference, so these basic data does not look so simple.

You know, for different sites, we focus on the need to analyze the data is not the same, so the selection of statistical software and correct understanding of the data is necessary. There are a lot of secrets hidden in the data, it can be said that "the free gold house in the data, the data own Yanruyu".

Data analysis, it is a very big topic, I do not have the ability to give you analysis is very clear, because he is too valuable, but also because too many people can not really understand him, so only to create the ability of SEO between the high and low value of the size, said here you hesitate what? start studying the data!!

Four, profit is the most important

Seo said the end is only part of the network marketing, we do all the work is for marketing services.

If the end of the SEO can not achieve the purpose of marketing (here marketing is not only included, keyword ranking, conversion rate ...) Also include brand promotion and other marketing concepts), that this SEO work is simply a waste of time.

Seoer, our goal is not to do a few home page rankings, also not included how many pages, we want to be profitable, sometimes jump back and forth to see more clearly. Do not study SEO tips all day long, think Master SEO tips can earn money, SEO profit still have a lot of distance.

Seoer, avoid impetuous, to remember that we do is highly professional work, not everyone has done, SEO is inexpensive. In the SEO network marketing becomes the development trend today, we may say is lucky, but also is standing in the doorway the crest of the wave.

SEO is a rapidly changing industry, do not learn not to charge will only lag behind, will be beaten. In the face of changes in demand seoer must change the thought in time, as to how to change to that side, it is understood that their understanding.

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