Internal optimization of the site plus external links

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

This is a problem that has plagued me for a long time, SEO, internal optimization and external optimization (outside the chain) in the end what is the weight? Yesterday I listened to a SEO predecessors of some search engine optimization strategy and ideas, after thinking, I finally have some ideas, but do not know how to express, Perhaps the implementation of the search engine optimization strategy is not completely understood. But I don't think it's affecting my optimization strategy.

Let's take a look at a successful case: Alibaba International station. A few years ago in the sales of foreign trade when found a phenomenon, as long as Google search our company in any English product name, in the first page results will inevitably appear Alibaba International station page, which can explain the success of this Alibaba international optimization. But at that time I did not understand SEO, just in the process of operating Alibaba China supplier platform, accidental for how in the product name and description, as well as the domain name contains the Product keyword has some experience, I think this should be my initial SEO initiation education, hehe.

In fact, we see those English product keywords ranking and the density of the page keyword, just Alibaba International station search engine optimization strategy of a representation, a lot of time we just use a small station to optimize the strategy or vision to see a large website optimization situation. It is hard to believe that, so far the search engine traffic still accounted for Alibaba international station total flow of more than 60%. The station a keyword ranking and site overall flow is not too big and too direct contact, so we do not need to focus on the optimization of a keyword ranking, this is not only a kind of SEO decision and concept of change, I think is to determine the site internal optimization and external link construction between the key to the choice.

Have heard that the Alibaba platform in 10 years ago has a dedicated SEO team, initially only to do some external links, but since 2005 no longer do external links, and then began to set up SEO channel, abandoned outside the chain of Alibaba their SEO team is focused on the internal link building, and analysis of the site URL and users often search keywords, traffic and keywords between the various contacts, the largest optimal configuration of the site internal link structure, so that can improve the overall site SEO traffic, and can make the customer conversion rate to maximize. Alibaba's internal optimization keyword strategy is only for a large number of medium-level flow of keywords, this type of keyword base is large, and is often overlooked by SEO experts, the degree of competition is not very intense, so the corresponding SEO optimization of investment and rate of return are ideal. Alibaba All SEO optimization action is the core of its SEO flow data analysis, such as dozens of sets of SEO optimization system, mainly rely on Technical department development Program support. From Alibaba's successful case, we can see that a large website overall SEO optimization strategy: Station inside-> station outside Link-> final return station optimization. In 2010, SEO competition near white-hot, SEO optimization means full of tricks today, this SEO optimization strategy I think still for us to do SEO optimization has inspired and help.

A website optimization, new station just on the line no doubt first to cultivate, do a good job of internal optimization, enrich the content of SEO channels, improve the internal link structure. This training to a certain stage, waiting for the domain name has a certain weight, Google will regularly collect our site on the new page, after that, we can start to consider the construction of external links, the site's external chain reflects the popularity of a site, even if the outside chain in the search engine ranking algorithm in the weight is getting lower, At present this method is still one of the effective methods to improve the search engine rankings quickly, especially in the premise of having high-quality outside chain resources, the ranking will be very good.

After a certain number of external links to the last stage, when the release of a large number of external links (we first weigh the number of competitors and the quality of the chain), we hope that the final optimization or return to the arrival of the optimization. Because the chain to a certain extent, relying on the chain to improve the keyword ranking will reach a bottleneck, we must go beyond this bottleneck to reach a new height. In fact, outside the chain and the demise of the chain I think to a certain extent is proportional to, when you send more external links, you will find the successful outside the chain will become more and more ineffective. Unless we are to do the station group, the demise of the chain is a lot of times we can not control, this time the SEO optimization is in fact, we are in the race against the clock, or into a vicious circle. But if we now focus SEO optimization strategy back to the site's internal optimization, then I think there are at least the following advantages:

One, all the SEO optimization action can control, the future optimization effect we can foresee: My site I am the master, my own site to how to optimize the optimization.

Second, the website content construction: All say "The content is the King", if we can add some rich and unique, the fresh, and to the user valuable content each day for own website, its optimization effect must be accumulates, the long-term.

Third, if the SEO optimization strategy to the center of gravity to optimize the site, we can have more time and energy to the site's internal URL structure optimization, improve the search results described to improve conversion rate, flow analysis and keyword data statistics, distribution. So the essence of optimization is here.