Japan Games: An alternative market, with the world isolation

"Sohu It News" Beijing time September 30 news, recently, "Grand Theft Auto" new works in the global upsurge, but in Japan, it is not so popular. Foreign gun-fighting video games have been difficult in Japan, where fantasy gaming dominates and Westerners have never even heard of fantasy games. Such games include the Monster Hunter, which has sold 23 million copies since it was launched 10 ago. "Despite the introduction of the English version, most of the games were sold in Japan," said a spokesman for Capcom, a developer of the Monster Hunter. "Foreign games are difficult to succeed in Japan, there are language translation problems, there are cultural differences, and last week, the opening of the Tokyo Games exhibition, from the exhibition can see the huge cracks." During the four-day show, 600 games were unveiled. Once, Japanese companies rely on "Super Mario" and "Sonic hedgehog" dominate the global market, but now more to domestic development. Asia Trend Map Cato said: "The Japanese video game market is divided into two trends: the global success of the game, such as" Pokemon, "" Final Fantasy "and" biochemical Crisis ", as well as the core of the Japanese game, An overwhelming advantage of the local game. "For example, Japan will develop games around the popular weekly teen JUMP (Shonen JUMP), whose video games are centered on a well-known role, running through multiple platforms, including comics, music, movies and TV dramas. Gandai (NAMCO BANDAI), a simulated dating game based on the idol combination AKB 48, "The AKB 1/149 Love General Election" (AKB 1/149, Renai Sosenkyo) sold in Japan, but not in other countries. "This kind of game is not suitable for foreign markets," said a spokesman for the Southern Dream Palace. "Sony will be listed globally before the launch of game PS4 in Japan, and Sony executives say the games are not yet in vogue in Japan," he said. "The characters and visual graphics of American games are different from those of Japan," Eiji Araki, a gree executive at Japan's social gaming business, said. "People refer to the uniqueness of the Japanese game as" Galapagos Is. syndrome (Galapagos syndrome), which means it is only suitable for Japanese consumers. In Japan, Apple's iphone and Samsung Galaxy smartphones have a much slower popularity in Japan because of the operator's main push-and-flip handsets. Although the iphone is now a popular market in Japan, the Japanese subway, people play the game is another thing, the Japanese like to handheld gaming equipment. Japanese people like fantasy and role-playing games and low social crime rates in Japan, in stark contrast to the violent grand Theft Auto, said a senior executive at the Tokyo Computer Entertainment classification agency. "Japanese consumers favor family-style games, not violence, antisocial, sex games," he said. "GMO Cloud willThis difference is called the difference between self fantasy and self-expression. Whether or not this is true, the Grand Theft Auto is indeed violent, and it contrasts with Nintendo's animal sen: The New Leaf (Animal crossing:new leaf). (Snack)