Lan Shang seo team seo small Knowledge Summary Report

SEO is the abbreviation for Search Engine optimization, described in English is to use some technics to make your website in the top places Somebody is using search Engine to find something, translated into Chinese is "search engine optimization", generally referred to as search optimization. Related to the search knowledge also searches Engine positioning (search engine positioning), search Engine ranking (search engine rankings).

SEO's main job is to understand how all kinds of search engines crawl http://www.aliyun.com/zixun/aggregation/8400.html "> Internet pages, How to index and how to determine the ranking of search results for a particular keyword to optimize the Web page, so as to improve the search engine rankings, so as to improve the number of Web site visits, and ultimately enhance the site's sales capacity or the ability to promote the technology.

The Blue Cedar SEO Group is more and more lively, but Seoer's problem exposes more and more serious, exactly when SEO? SEO in the end should pay attention to what? We do website how to apply SEO? What should be the best way to look at the single page optimization of Qiu Shi? One by one one after another one problem, at night continue to turn over the computer, see an SEO point of the document is still lying in the depths of the hard drive, oh, sorted out for everyone to see, At the same time also want to and why together in the SEO group review these points, so that we correctly understand the work of SEO. Today is the first part----the relationship between the server and SEO.

First, the server

Server location

For Google, the search results are different for different geographical areas. Especially English keywords, at home and abroad different

IP has been punished by Google

1, the first use www.123cha.com to find their own site domain name corresponding to the IP;

2, with Http://whois.webhosting.info/IP address to find out how many sites on this server;

3, for each site, with Google syntax: site: domain name If Google to the server many sites are included very little, it is likely to be punished.

Generally speaking, the domain name that is punished by Google is more, the server that is punished by Google is relatively few.

Server must be very stable

Do not let Google update your site when your server slow or stop, even if you want to change the server to ensure that two of the server at the same time functioning.

Avoid using free hosts

1, free host services can not be guaranteed, often overloaded, slow speed, downtime, and even shut down services;

2, often appear spammers, mirror site, bridge page, such as "Search garbage", search engines do not want to include free host

Select reputable hosting Provider

Provide fast, stable and safe service with 24-hour customer support and maintenance

Site Update Considerations

The website stops the renewal to need to evade the search engine the renewal time

Considerations for Host Transfer

Ensure both sides of the server are stable, the new and old domain name are normal operation, spider crawling on both sides are included to ensure that no space time

Domain name, path, filename

Domain Close Visitor

Choosing a domain name that is easy to remember helps visitors visit

Domain name/path/filename contains keywords

Take "China Tour" as an example, Google search out the first several domain names contain keywords, important factors

Use English keywords

Use English keywords as much as possible.

Keyword search engine statement is correct

For the current search engine, underline ' _ ' and space no difference

Path and filename cannot be in Chinese

Otherwise the display is garbled

Static paths are better than dynamic paths for ranking

Top level domain name is advantageous to rank than two domain name

Abc.sohu.com than www.sohu.com/abc/in favor of ranking