Link meaning and Link exchange tips

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If the content is the most important element of the site, then the link is immediately followed by the second-most element. Most search engines check the links on the site, including those that point to other sites, and those that point to the current site from other sites. In order to better use the links, the webmaster began to exchange links on the website. You add a link to my site on the site, and then I add a link to your site on my website.

This is a very good website promotion method for a long time. You can take the initiative to send e-mail to a website or company, and then exchange links between two sites. This is good for both sides, and two sites can get more links. But things can't be too much, and soon people are using link Exchange to misuse link exchange between completely unrelated sites. Whether two websites are relevant or not, exchange links as long as the other party agrees. There are even people who have created hundreds of websites in order to improve their rankings, and then link those sites together.

The search engine also quickly noticed the problem. The search engine notes that someone has artificially manipulated the link strategy to improve the site's ranking. So some search engines include the requirement for link exchange in their documentation. What's the result? If these requirements are not met, the site may be more shielded than the search engine.

Does this mean that you can't exchange links with other websites? No, it's just that the search engine makes a careful check of the pages the link points to. The search engine examines the relevance of the page to which the link is directed and the current page, and the usefulness of the link to the user who may click on the link. If these requirements are met, there will be no penalty. If the link is for links, the site will be punished by the search engine, or even completely blocked. Therefore, before exchanging links with other websites, be sure to check each other's website to make sure that the site has a certain relevance to your site.

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