Local classified information Network Construction station one year experience Strategy + insist

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Do the local site has been two years, during the experience of the big and small things, but also learned a lot of experience. Currently doing is the Xiangfan area of the local site, two years ago to do the Xiangfan local forum, spent a year to do Baidu first, many places long tail keywords are on the first page. The feeling was very good at that time, then because of the record and space problems (space business is very not to power, hey), forced to give up the local forum, start again, this choice is classified information. Because of the operational experience of the forum, it is felt that local websites should have good income, not only to gather a lot of popularity, but also to classify these local traffic in order to better talk about business and realize considerable income. Now that you have been insisting on it for 10 months, let's talk about some of the experiences of doing local classified information websites.

1th, the website domain name choice, domain name use time, with the core keyword relevance, therefore I register several domain names are contains the place name double spell domain names to add the prefix or the suffix, For example, Taizhou bar taizhou8.com and Zjtaizhou.com,ps, registered domain name must be calm, think twice before buying, try to register COM, and also pay attention to check the history of the domain name, and to be simple and easy to remember, do not like me are a bit too long, rich words can buy a good domain name, place name double spell, area code, a good Domain name gives you more effort. Program security, otherwise the Web site can not access, data loss, the proliferation of spam information, are unfavorable to SEO, unfortunately I have encountered, the keyword ranking plummeted. Access speed, and other prerequisites. The settlement of the issue of the record, like my original station because of the filing problem, again spent one months to record good, the site can access, the weight dropped very bad.

1. Choice of domain name

Local site in the domain name choice, must be cautious, respect for everyone's search and memory habits, such as the current popular XX8 point Com,hbxiangfan dot com and other domain names are better to remember and spell. Go to the local website of the user for their city pinyin is very familiar with, sometimes in the Sogou input method with memory function, play short can automatically come out the name, so we register the domain name can also register abbreviated letters, with the same typing habits, for the brand is very favorable. As to what kind of top-level domain name, of course preferred COM, the reason needless to say, everyone is accustomed to. Second, the domain name registration, in accordance with the current normal procedures for the record, in the country, and do is the local nature of the site, do not want to go to foreign servers or fast record and other unconventional means.

2. How to choose the key words

Classification Information Network currently the largest two are in crazy advertising, 58 and the market, there are people and so on the national nature of the site, how to compete with these sites is our most concerned about the problem. From the choice of keywords directly reflect our strength. The key word of the place name is we must join. Use nofollow tags to shield off some irrelevant anchor text, such as "Home" "next Page", the inside page and anchor text, as far as possible to add geographical names information, such as Xiangfan second-hand market, Xiangfan group purchase, Xiangfan talent. The name of the news column and news headlines also try to add local information.

3. Establishment of affiliated forums and news channels

In the initial stage of the construction of classified information network, the content is a big problem, how to attract the attention of netizens, I still took the thought of the Forum before. Through the forum and news channels, to narrow the relationship with local netizens, the daily occurrence of Xiangfan big and small, strange things are sent to the website. And then through to the local more famous website to publish, the introduction of traffic. By properly guiding netizens in forums and news articles, you can get them to focus on classified information. The equivalent of advertising themselves. In addition, the News and forum is a very good original article platform, can be very good driving the entire site crawl strength and weight.

Just start to do their own content, mainly a piece of original people's articles and posts, change the title, add some pictures. And then according to other people's pictures to comment. This effect is very good, can cause other people's post comment. Drive the power of netizens to carry on content construction.

4. Outer chain Construction

SEO work has not been overlooked. Outside the chain to take a lot of exchange links with the local site, because their own local or to know some friends to do the site, hands more or less have the control of the enterprise station, relatively easy to get the local enterprise network friendship links. Of course, also through the forum post to get some outside the chain and flow.

5. Find your breakthrough ASAP

What is the breakthrough here? Classified information Network has a lot of profit path, mainly is the way of advertising. A new website, lack of fame and local status, how to convince others.

The way we do this is to market for marketing, sell our website to businesses, and let them discover the value of their site. In the beginning of the main selection of Xiangfan machinery bearing manufacturers, collected all their information, from the recruitment of classified information to start with the construction of key words and classified information released, enterprises have demand, we have the market. Through a period of operation, and then to discuss cooperation with enterprises, it is easier to find common topic.

To sum up, do the local website, the key words are more comprehensive, plan your marketing strategy and promotion method beforehand, do not biting, have the correct method, plus the insistence and the execution ability, can certainly do well. The way the new station competes with others is not that you can do everything, but that you can do a little bit of fine work.

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