Local shopping website development Strategy Brave to be the first one to eat crabs

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Objective：

E-commerce has been in China for more than 10 years, giving me a feeling of only one quick. Construction station seven years, I returned to the original point, looking at the success of so many people, as a once in the network of losers, I also want to write something, but also want to do something.

When I contacted the Internet in 2001, I was just in high school, and I liked reading readers and the world military. Looking at the magazine title page of the ads, with the impulse to buy, began my first unrealistic shopping, I directly called the past, the people in the southern accent told me, shopping need to go to the post office to remit money to their company's account , write the commodity code on the note, I want to advertise in the magazine, should have the strength, went to the post office remittance, 10 days of waiting, my parcel came, I ordered is a logo for the infrared coating telescope, the local did not sell.

At that time of the weekend, I went to a computer training and learning, IE's home page is Sohu, from then on I like the most is Sohu, remember the first time when you open the browser, pop-up ads, animation, where the mouse, there will be different pictures, then I looked at that time, I have been thinking, what is this thing, It's not like the game room, and then everyone around me is laughing. Of course, now I basically only on NetEase.

The next semester is already 2002, I began to use the OICQ number, strange bar. Junior High School, the head teacher said the Internet café is rotten very rotten, is a bad child to play the game, my heart began to refuse the network, and a computer and tens of thousands, in addition to computer schools, I basically and the network. Computer School machine did not install OICQ software, at that time, there is no QQ, just a lot of people say their network number is how much, I was not much interested in this, my interest is on Sohu to see cars and military news. With my own QQ after, on the apart, high school days very lonely.

But the accident happened, my QQ was stolen, my number is a special hit Tencent 168 voice platform application, spent more than 2, very neat, tail is 6688, at that time the number is secondary to me, is not a number, unfortunately, a few friends inside, there are mm, there are men, at that time think it is strange to chat in different places and wonderful. Missing the number of those days, some lost, later learned that my front row classmate changed the password for me. I bought an ice cream and he gave me the code. That's when I know there's a password to protect this said, in the Internet café Owner's help, registered 21CN mailbox, and then began to use 21CN to search for something passionate, search, the line in front of all the keyword piling up, so the basic search is advertising. But there was an unexpected discovery, 21CN search on the right there is a "Baidu search" picture, I think from 21CN can not find, I went to this, not quite in through Baidu really new found, found what I want to find, since then has been no use 21CN.

High school curriculum is very nervous, then the teaching assistant information is scarce, I want to look for from Baidu, see there is no selling books, and then find a family, called 800 book Network, the classification of the site is very simple, the information is also very orderly, I ordered a few books, about 60 yuan, orders generated, I copied down the number, to the post office remittance. It was a sense of accomplishment to have done all this. Just now, I went to the next site, and found that his page is still the same as nine years ago, or so simple, do not know how the site operates, persisted for so long, do not know how he faced when and excellent competition, and his domain name is also very poor, and then think, he had to behind is a Xinhua bookstore, Feel normal.

I checked the whois:

Domain Name:BOOK800.COM

Whois Server:whois. Publicdomainregistry.com

Updated date:12-mar-2011

Creation date:30-nov-1999

Expiration date:30-nov-2012

1999 unexpectedly Use this website, eh. On this site, I was a freshman, and now, I have graduated from college four years, time too fast.

My first use of net silver, is because I play online games, is forced helpless, local no selling cards, I give the game customer service call, the game customer service said can buy through the net silver, also taught me how to go to the program. I took the ID card and money straight to ICBC Business Hall, unfortunately, Huaibin County City's ICBC did not handle the network banking, do not know how to do, a young man and a middle-aged woman began to turn the book, the book is very large, should be a dictionary class, and then they call the city bank, get the answer, start to me, that will, I listen to the most is , wait a minute ... The card, a window only for me to serve one hours a person.

Since then I began to use the Internet silver, that era has no password card, u Dayton, with net silver is really convenient, unlike now, I travel and take u Dayton. By 2003 years, I suddenly want to have a personal homepage, feel so strong, then the network popular free, free mailbox, free space, free level two domain name. Still through Baidu, I found the 8u8.com (has closed down), 39203.com (has closed down), 51.net, at that time in the good page to the space, feeling very fulfilling. Later some time, began to have a self-help station of the personal homepage, ANYP began to come out, with the current perspective, in fact, is a blog, but at that time like very much, the software they know, beautiful pictures all hair inside. Sadly, when ANYP closed, my data did not get out, from then on, I hate to lose the user information site, even if he is a free user, he is also a person, he also has ideas.

2004, the completion of the college entrance examination, the admission to where, for me is not important, it is important that I feel free, and finally not so tired to learn, and not be forced by their parents. Start my favorite thing to build a website. This time, I think buy a space, from a Fujian people there to buy, and then he said also want a domain name, let me want to register the domain name to tell him. I sent him the apple.com 999.com sunday.com, the result he immediately called me, said that this was registered, and then told me directly from his website query, then check very tired ah. I am in high school, as the class in the English class representative, I certainly want to register a word, to show my taste, now think silly really can, all 04 years, where to register to the word. Then casually registered a gogoy.com, do not know at that time how to think, how do not know how to register a double spell domain name.

Domain Name:GOGOY.COM

Creation date:27-jun-2004

Expiration date:27-jun-2012

This time I made an environmental website about how to protect the environment. Born calf not afraid of tigers, the new webmaster What fear, I simply added some information on the site, to find links, then I find the State Environmental Protection Administration of the website, in the above left a speech, over a few days, they gave me the answer, said very supportive of environmental protection sites, but the Ministry of National Ministry website to accept links. What else can I do?

Write more, the taste of the heart more complex, the following years of the Web site process, I will not write, and finally I even hold a few good names in hand to sell the low price. No matter what, as a webmaster, must have a good mentality, the mentality of determining your views on things, your opinion determines your practice, your practice determines your results.

In the face of untapped market, you have to have information, because can help you not many people, in the face of competitors, you do not worry about, go dislocation competition;

With the increase in age, more and more feel that the road can not continue to go on, to do something. Now I'm going to talk about the construction of local shopping websites. Integrated Mall and Vertical shopping website, b2b,b2c,c2c, constitute the main body of China's e-commerce. At present, the B2B,B2C,C2C competition is quite intense, as the local website, we do not have too much money to burn, there is no orderly distribution system, we can only rely on their hands and sweat. What we want is not the concept, but the real cash. Only for small and medium-sized cities.

A, local shopping website depends on what survival?

Eight words: Sales of goods, to obtain profits.

II. Technical maintenance of local websites

The early use of virtual host or a combination of rent, is more appropriate, if the monthly pay, the minimum to buy half a year, the line according to the local operator coverage to choose. Domain name, that is, the brand of your site. Don't use pinyin abbreviations, this is bad for memory. It is better to use local relevant numbers and pinyin, pinyin long Point does not matter, users will Baidu, like I used, Huaibin is the name of my town, "Love Huaibin" name, regardless of middle-aged, or young people can remember, even if they do not know the Web site, know this brand, will try to lose ***.com. As convenient as possible to the user, is the principle of selecting domain names.

III. Supply channels and markets

For whether there is a façade, I still suggest you rent a façade, you can not downtown, must be away from the local high school, university, senior community near the point, this part of the cost of about 20,000 yuan a year. Rely on the façade to wrap the book, rely on the website to make money.

About the purchase, Taobao and Alibaba have a lot of introductions, for this reason, I went to a trip last year, Zhejiang Duty, Haining, transferred the obligation of international commodity market, also went to Haining leather. At that time there are like, but inside the shops are hanging signs, only to do wholesale. I try to ask a boutique, cheaper than our local price is half, even open a physical store, can earn a lot. I want to buy some, the result of the merchant said to order 300 pieces per sample, so had to drop. Back, I have been trying to do something, is currently saving money, almost, I will go to Yiwu order.

Do not recommend direct purchase from the Internet, after I graduated from university to do sales, for the goods, they must personally to see the sample, the first time they ordered all the goods checked, and then with the merchants to go home logistics spray, after the order, we can contact by e-mail, Wholesalers will be the new product pictures and prices are sent to you, you can choose, and then phone or QQ to tell them to send those goods, but also send a logistics collection, that is, cod. For fragile goods, to advance and sellers good communication, packaging and logistics claims standards to be clear, convenient later problems, can be effectively resolved.

County-level local shopping website, can do daily necessities, small boutique, popular books, mother and child products, small household electrical appliances, family planning supplies. Some community shopping inconvenient, or the user lazy downstairs, you can go to the delivery, such as washing powder, toothpaste and other toiletries, the profit is too low, you can tell users to accept 10 yuan freight, users will understand, if they buy from the Internet, the cost is higher.

Small boutique, mother and child products, snacks, electronic accessories is the big head, the profit is good. Of course, this must choose quality, small city survival rules in addition to contacts, or connections, connections, is the trust of others. With a client coming, she will bring you at least 5 clients. The advantage of local shopping site is fast, high trust.

A small city, commodity basic day can be served, but will be hard stationmaster himself, also a, stationmaster to immediately go to test driver's license, local shopping website, a van or business car is essential, you expect motorcycles and small electric donkey, that is not. Why choose a van, cheap, 30,000 can buy a car, not on the operating licence, the body can also spray advertising, hundred kilometers 5 oil, that is, a kilometer a few cents. Choose two rows of seats more appropriate, three row seat loading inconvenient.

For micro-vehicle loading problem, the law is not strict, can be punished. If someone says that your private car pull, you can justifiably say that the law stipulates that private cars can not pull things, of course, in the local law enforcement environment is good. If there is a traffic police on the road, you have to keep calm, must require the police to show their work permits, for the police, you do not have to, they do not have the law enforcement authority, traffic police are also afraid of exposure. For the car seat structure, do not change, do not give transport, traffic police fines opportunities.

Do not give users a commitment to too much, such as afternoon orders, you do not have time to deliver the afternoon, but promised to come down, you hurt your brand, commitment to keep promise, is the principle of business. When delivering, don't complain to users about how many floors you've climbed, how much miles you've run, and no one cares what you do. Do not ship at night, mainly for cargo safety and financial security issues, as well as the impact of user rest.

Iv. website promotion, online article

Do a good job of the website keyword, must take the city name, but also your brand name, when the user searches this city name, must be able to find your station. In the Baidu Bar, you have to have 10 post bar account number, two of them to do a beautiful point, add a bit of local content, and then add the United States to the album. For the local bar some help, as far as possible to assist them, a little effort, but can increase their trust.

Five, the promotion of the website, line next article

Give leaflets to the shops on the street, if the goods are good, that effect is very good. In the local pedestrian street, large supermarkets at the door to send leaflets, do not send ready to enter the supermarket, to be sent out from the supermarket ready to go home. Find a local forum to put text ads in the bus to buy an ad location.

Vi. after-sales

Build a service forum, accept the user's inquiries and suggestions, for their own responsibility, we must dare to bear, the return return, the exchange and replacement, do not quarrel with users, good communication, and sometimes it is not a bad thing.

Summary, any thing, is to say easy to do difficult, look for the industry, the Internet is only means, brave to do the first crab-eating people. Do not be afraid, even if you fail, your reputation has been played out, you will be in other industries, others are willing to work with you. I waited for my marriage room to pay the room, went to the loan, and then rented a façade, concentrate on mother and child products. No matter how long you are engaged in the Internet, you must face the real life, because we have no time and no money to play the concept. My love Huaibin: http://www.aihuaibin.com plan to start operation next February, also welcome ADMIN5 and the laggard's wooden jj to communicate with me, my mailbox Higogoy in gmail.com.