Local station interview: Because of focus so persistent Yilong online moved Yilong

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Preface: This period we interview is Yilong online webmaster Hantian. This interview, Hantian webmaster to share their own up to 11 years of construction station history, as well as some of their own operation of local portal site strategy, we also saw their dedication, they serve the local netizens a dedicated heart, hoping to give other webmaster to take some advice.

Moderator: Yilong online webmaster Hello, welcome to our KINGCMS interview section, first of all, please introduce yourself and the story of the site.

Hantian: Hello everyone, I am Yilong online webmaster Hantian, first of all, I am very happy to come to the Kingcms interview section and to discuss the exchange of local portal site operation. Yilong Online website has been founded for 11 years, since 2000 we have been focused on Yilong local information, the current site team has 4 members, our team members have almost no hobbies, we can say that the Internet is our biggest hobby, we do not even play mahjong, almost most of the time spent on the site, If a user questions, we will be the first time to respond. We did not have a local site in Yilong County, want to find some local information is inconvenient, in such cases, we decided to do an introduction Yilong local information site, initially to the Forum community as the basis for development, now developed to the people voice, classified information, local information, community, picture-oriented. Remember the earliest time the site is we personally to collect all kinds of data, because we are Yilong locals, perennial focus on Yilong local information, so the local information this piece of confidence is stronger, we will be idle time with the camera, mobile phone in the local walk around, take some local characteristics uploaded to the site. The local newspaper is our most focused, what is the latest news we will be uploaded to the site the first time. In fact, is also a hobby, we just in order to establish a local information exchange platform to facilitate local netizens at the same time, but also to facilitate their own, hehe.

Since the establishment of the station, the site domain name has also been replaced, remember the beginning of the site is an Introduction page page, oh, that time the domain name is ylren.com, all hand-edited code. 2004 we officially began to do the portal site at that time our domain name Yilong.info, later we use the local ZIP code to do the domain name is 637600.com, this 3 times to change the domain name is also required by the site, just beginning also said we started is to do the forum, and then developed to the portal site, and also think that the number of domain names better remember points, is our local postcode. Early morning our website is all ASP program, 2007 years later we all changed to PHP build station so far.

At present, about 50,000 members of the website, PV about 20,000 per day, IP per day about 2000, in Baidu rankings on the Yilong local site ranked first, it can be said that now has become Yilong People's first choice for posting.

Moderator: Transition from the forum to the local portal, how you operate, Forum members, how popular is introduced to the portal site? Is there any difficulty during the period?

Hantian: The difficulty must have, did not do any formal editing and typesetting, we at that time in the Forum brought together a large number of Yilong local loyal netizens, through the portal we opened the business, classified information, tourism, local information, people's hearts and other columns, the earliest we do these when people talk about cooperation is to touch rebuff, many of you do not understand the network , for example, we do classified information this piece, we originally find Yilong local real estate intermediary to send information, regret is not introduced directly refused. In order to popularize local information, we began to do when we did not charge, and then the site to do information This piece we willby hand-edited, people refreshing, the first time to release all kinds of information, now through micro-BO, QQ space let Yilong people see the first time, now we have a lot of loyal portal site users. Then or through the network to do their own things, focus on local information, through Word-of-mouth to do website promotion, before we have to post ads, the effect is not very good. Simply then do the word of mouth effect, through the user one-on-one service now in exchange for the loyalty of the user site.

Moderator: The site experienced two stages, from the forum to the portal, then the two stages of the site how the situation? How to operate?

Hantian: First, the next two stage Forum members of the situation bar: When doing the forum because the local network of people less, basically only less than 800IP per day. At the same time, no more than 20 online now by doing portals and forums daily online up to 200 people, as a county-level city, is already the highest. Oh, in fact, we can also say that our site is basically not competitive, because it is a county-level city, there is no large local portal site, and our site to build the first station, so our site is the first choice for local users to publish information.

Two, two stages of online promotion strategy: Although it is two stages, but we do publicize its practical methods can be said to be the same, are through the network to promote, such as QQ Group, micro-blog, QQ space. We publish the relevant information about the website every day, especially some local characteristics news, events, let local netizens know us, understand our website, and resonate with the website. To our website to register and become a member of the site. But now we have implemented a reward system for netizens, such as community virtual beans can change the bill, the posting of the material was adopted by the adoption of more than 20 yuan in the fee reward, and so on, to stabilize the membership, increase the number of posts.

Three or two stages of offline activities: We will be planning some online activities, such as from 2007 to 2010, we organized a street donation for 4 leukemia patients. The fund-raising activities are through the core members of the network and other local netizens to work together to plan the media, at that time to attract a large number of people and caring people to participate in the donation, donations nearly 40,000, after the event we took photos of the activities during the upload of large sites. And the collection of Nanchong daily newspaper, Yilong newspaper, Yilong TV station and Sichuan television has been reported, Yilong online image has been deeply local hearts. Oh, our website and media relations are good, can be said to be friends, and I think the local portal in the organization of large-scale activities can go to find a variety of media (also including local other portals) work together, I think this is a benign development. There are other public activities, such as for some poor children to raise money, in fact, it can be said that these are spontaneous spontaneous organizations, and our site is only to help publicize.

In addition, the annual Spring Festival held party activities and the local villagers gathering activities. May be a lot of webmaster think that party activities are only in the local, in fact, the site can also be organized in the field of fellow party activities, the impact of these activities on the site is quite large. For as it is now, the average local young people like to travel to other provinces, but remain in the local few. If you organize a field meeting, it is very popular with locals in a foreign land. Of course, a lot of activities are the spontaneous composition of netizens, the party is playing the banner of the website, this will attract more local people to participate in the work and enter the site, to become a loyal member of the website. And the field-organized gatherings will also upload some photos to the site after the event ends. The influence is really good, you can imagine that, for example, the site has 10 members in Shanghai, then they organize a party, everyone will bring a fellow friend, then at least 20, that is, there will be 10 locals to join the site as a new member of the site. And the website members are scattered in the major cities, you can imagine. In fact, the main is also heart-to-heart, how do you to the user, the site can provide users with how much value, then users will return you. Through this website, get acquainted with online and make a lot of good friends, some time ago there is a netizen married, please I used to drink a wedding, I think it is very happy things.

Moderator: Your happiness infected me, hehe. What is the current profit model of the website?

Hantian: Speaking of profit, last year we did a lot of business advertising, this year due to limited staff, basically did not run, today is mainly to do Web site technology and network promotion, of course, there are big and strong trend, some time ago to recruit a part-time marketing staff, so on the micro-blog posted recruitment information, More than 30 candidates came to the interview until recently joined a new college students to help us complete this weak link. Now basically maintain a website without losing money, the website needs at least 12000 cost per year, not the manpower, plus we are born technology, marketing this piece is not quite understand, we can imagine that our pressure is quite large, and some time even want to lose do not do, but many users strongly request us to do, Everyone lost their feelings on top, like with a child maintenance, said lost can not do it. Now mainly rely on online banner advertising to maintain, there are some netizens sponsorship, these netizens are more and more loyal community fans, have several years of qualification. In the future, we will see if we can provide some value-added services, in addition, we may have to do E-commerce next year, want to do some of the local characteristics, but there is no plan, the community of E-commerce, the first need to investigate the local market, if not enough information and data, investment this absolute loss, So we will start a survey of the local market. Our goal is to do the best, do not do, so as not to let people see jokes.

Moderator: I wish you early find a suitable profit model. Our interview is nearing the end.

Hantian: To do a line of love, to do something to succeed, you must stick to it, perseverance will succeed. Do the local portal is also so, just start do not hold to make money for the purpose, to learn how to do this site well. This is the experience we have summed up over the years and we will succeed one day.

Moderator: Thank you very much for sharing, I was your heart and heart of the kind of communication moved, I also learned to do the local portal based on the local, based on the local netizens serve the enthusiasm of the heart, I wish your website better and better, early to find suitable for their own web site development of the profit model. If you are interested can go to Baidu search Yilong online, to listen to their stories (plus interviews dedicated qq:2500043843).

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