Local wisdom: I struggled for five years not to be a garbage webmaster

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A few years ago, "I fought for 18 years not to drink coffee with you" once aroused my sympathy, the cruelty of the real life of the city often makes the people living at the bottom of the world have nothing from, although a lot of people are passionate, with the dream and stick to abide by the faith from the depths of the heart, but time flies, face gradually old, everything is still. Read that article when I have been doing garbage webmaster for three years, and today after two years, I was a garbage webmaster. What's the garbage stationmaster? is to rely on some technical means, plagiarism other people's content or even rogue means to get the site traffic, relying on the site traffic to make money of a class of webmaster. In the People's Republic of China this big melting pot, the garbage stationmaster perhaps once for the Internet industry Development has made the cannon fodder like the indelible role, but today, this kind of person already became the internet parasite or says the cancer, but I, is this one member.

2005 that year I 23 years old, more than 10 years of hard work, I have earned a bachelor's degree in literature, as well as senior High School language teacher certificate. I do not like the golden Lace on the diploma, it is far from a real job attractive, if do not want to go back to farming or be "glorious" to teach in remote mountainous areas, I have to find a job. At that time I high-spirited, always feel the outside world is very beautiful, so and girlfriend together far to Shenzhen. What about you? You are not anxious, at that time you stay in the provincial capital, because of the relationship between parents, you easily into a news unit to do clerical work, break up when you told me that we separated after the literary forum we do not do? That's a forum we did together when we were seniors last semester, you know a little technology, I like to do some text editing and planning work, so the literary forum was born, that is I participate in doing the first website, using the dynamic network program.

Rats, eat the birds to throw the forest. Consciously all aspects of quality are good I met Waterloo in Shenzhen, I did not find a job in three months, so two people living on the girlfriend that is a good 2000 yuan January wage maintenance, I do not have a computer, also do not want to spend money to internet cafes, that period of time, the literary forum did not do, the domain name is not renewed. You call me from the provincial capital, said your newspaper to engage in Web site, that just can play your expertise, I said brother refueling, then the appreciation of my recruit.

Longing. I have to face the reality of life. One day after 3 months, I finally found a job, to help a small electrical company to promote the walkie-talkie, 800 dollars salary plus commission, I spent one months of time with the legs of Shenzhen all the factories, offices ran all over, sold out of the product is very little, I often reflect on why my work is always futile, Once walking back from Dongguan to Shenzhen, after the time to sell a website salesman said and I exchanged customer business card, two people sitting in Fenggang bus station messy chair chat, he told me may not find the target users, try network Marketing should be able to, I was excited to pat thigh, No, it just cost me and my girlfriend. All the belongings bought a desktop computer, and the power of the sudden installation of China Telecom 80 yuan/month network.

Because previously only will manage the dynamic Network forum, writes the blog and so on. I started the construction of the station is very difficult, the first search on Baidu "site is how to do it", "What is the source code, such as the problem, one side to do the site, slowly know the Three Musketeers, but also know that the ASP, about 2, 3 months time before a four or five-page site to do it, It was used as a free space for the Tiger Wing and a class two domain name. I didn't know about the promotion, know to the major forums to send their own ads, in 2, 3 months of time, and occasionally someone through the website I left the phone number to call me to ask the walkie-talkie purchase, but only received a single, sold 20 Motorola's gp88s walkie-talkie, That's the first big Bill I've signed in that company. Because by the end of 2005, I decided to change jobs, while working on the JOB88 on the resume, this time I entered an internet company, because I know that if I want to do the Internet, I have to have a lot of masters of the place.

It was an internet company with low wages but encouraging innovation and tolerance, and it took me about one months to get to know all the business of the company in early 2006. Basically, the company's business includes traditional cell phone chains, Internet, SP and other business, at that time in the SP business from the golden period to the decline of the excessive, I went into the main responsible for a MMS magazine editorial work and a few local portal site content added, because they are formal literature professional origin, usually also like to write some articles , I quickly got into the work, plus I went to three months after my head of department because of the pregnancy leave, I am lucky to be promoted to the project team supervisor, a friend who is familiar with SP may know that before 2006 although SP Business once became a few major portals and many internet sites of the main profit model, But it is from that time, SP actually began to go downhill, so in addition to deal with MMS magazine content editing, maintain and Shenzhen mobile relationship, monthly checkout, bulk SMS promotion, etc., I basic day time has more than 60% idle. The company's SP business Unit has more than 10 people, including a few internet technology and I have played very well, at that time, we played together very hi. The business I was in was one of the main sources of revenue for the division, so the boss put my salary at 2800.

The day is slow, one day in March 2007, the technical department's name is strong tell me, now still not quick to register a few good domain name, now. CN's domain name as long as a dollar, so I registered a name of which city. Idle time is busy with robbery and Stod learning to build station technology, probably in April 2007, my first independent web site, that is our hometown of that prefecture-level classified information portal site "Liuyang window."

After the website is online, I put all the time in the evening and work leisure all the time used in my website, at that time do not know A5, do not know ggadsense, do not know the webmaster statistics, I hope that when everyone in Baidu search "Liuyang" this keyword, my site can row to the first place. Read a lot of predecessors wrote articles, slowly began to try to do SEO, more and more familiar with the ASP, began to slowly improve their PS level and animation production level. Later added the CNZZ webmaster statistics, the number of daily view site traffic less than 10 times, the site to browse the IP gradually from a few to dozens of to hundreds of, in Baidu and Google's keyword "Liuyang" also did the first.

Probably at that time, I started on some webmaster forum, know the site of some profit model. Plus my girlfriend always said I do the website every day but earn less than a penny, I gave my website content page to add a few advertising alliance code, such as what Black Horse Alliance, billion, and so on, but I never get their money, the most hateful is done the advertising alliance to do more than 80 dollars when the ads, I found that I had to give them invoices to collect, I am very painful and very resentful, and finally on their own website only add Baidu Advertising Alliance and Google Advertising Alliance ads. (Baidu Alliance because of delayed by Baidu Permanent K, now has been using Google).

From then on not only every day to see CNZZ statistics, but also every day to see the account of GG How much money, also do not know when to start every day on the A5 webmaster network. Gradually understand the power of SEO, I remember at that time a key word "Tudou to see the film." Pornography "can bring me about 8 dollars of income every day, but only lasted less than a week, Baidu may think I cheat on this key word, so my station all included are clear, I was K."

K for a long time, about 3 months. Very tangled but holding on, because I was in the company to do that SP business because of the adjustment of mobile policy can not be done, we have to find a new product to replace that year about 2 million holes, so we started a new product in the company-a 3C digital products E-commerce site. The death of SP business let me know what it feels like to be a kid dead, I don't want my site to die, because after all I've been doing it for nearly a year and have accumulated a lot of local users.

Starting at the end of 2007, in the process of running an E-commerce site for the company, I began to get busy, because to take into account the creation of the Internet team (mainly training new people), I taught myself a lot of professional things, mainly network marketing and E-commerce. Of course, my own site is not idle, because at that time, Google account already has more than 80 dollars, my site was k off, so in order to Google account rushed to 100 yuan, I took a breath to do nearly 10 sites, what domain name I do what site, such as Shenzhen Wedding Network, geography China, Shenzhen Repair Network, the color forum, Changsha Tong, Ali lost and so on, feeling in China's website alliance too much Dark side, I have made a Web site Alliance, exerting force on the site's soft marketing value, did a "soft Wen Web Site Alliance", a short period of one months or so, my own number of sites has reached nearly 10, in addition to be responsible for the company's E-commerce site, A local portal, as well as a health-industry portal, I was responsible for the normal operation of nearly 13 sites in that period. Working hours In addition to the normal 8 hours a day, in the evening I was busy at home to add false original content to multiple sites, to do SEO for each site, I basically is about 2-3 a day or so sleep, or in the girl's forced only tired of bed. Because of the number of sites, this time I found that the Internet's many kinds of profit models, such as selling links, such as soft article release, such as Channel outsourcing.

This day lasts until March 2008, because of the company's E-commerce site is 3C digital products, and in this subdivision area, no matter how we work hard, we can no longer price, logistics, services and other fields with Jingdong Mall, Beidou mobile phone network and other industry leaders to compete, the company decided to abandon this project, Instead, I started planning a video site, when my main job was to write short plays, participate in the filming and production of video programs, and promote video sites with Rogue software. Can proudly tell you, at that time the video site has just sprung up, potatoes and Youku is far from famous to today's level, and we have done on the computer and mobile phone live on the remote video of our short play, we are very excited, until one day the boss said because we do not have audio-visual permits, The future is likely to be subject to policy repression, so the project, which is nearly 1 million, has been stranded.

April 2008 or so, we began to boring, so catch up with mobile internet crazy Stream, we did two WAP sites, one is the 3G extreme network, mainly to do yellow-related novels, one is 51 Web site navigation. Just then the vice president intends to do mobile phone, so we have a few internet companies in the company to do the vice-president of private mobile phones sales website. Remember that time Yahoo has not acquired Word-of-mouth, Word-of-mouth Network of human resources in charge of finding our vice president, hoping to pull us a team past, we began to think oneself is a talent, but also to the Word-of-mouth network, is not a classified information site? So finally did not go.

Although the company encourages innovation, tolerance failure, but I do not want to go to work every day to drink tea, chat, play run kart such days. At the same time, I deeply realized that my internet experience is not enough, this is not the Internet planning, operation and even some basic technology, I lack is the ability to turn the Internet into money. At that time I have not optimistic about Internet Cafes + computer training + Local Web site construction + local Internet portal model, I began to deeply admiration in Alibaba, Taobao, A8 Music Network, China Chemical Network and so make money strong website, know oneself need to a big internet company to sharpen.

In June 2008, I resigned to a large mobile internet company, this company attracts me is its sales capacity, I started from sales representatives, one months later, due to strong training ability, I quickly from the sales department directly to the company's headquarters training Center, responsible for the national training Organization work, Since the mobile Internet is the same as the traditional Internet, I was quick to get started and became a training director after 3 months. In this company has a very good training system and good personal growth space, everyone can cross departments for good communication and communication, the company's best selling method is direct sales and conference marketing, the basic monthly sales can exceed 10 million, 2008 that year's sales are 150 million, almost a year or so, I learned a lot of professional knowledge, in the continuous sales, marketing organization, training staff in the process, I have the conference marketing, direct sales, mobile internet more proficient, while in the course of training, I have to put the former grassroots webmaster's actual combat experience into a replicable, the dissemination of training tools, so I began to make Internet professional training courses, mobile Internet professional training courses, as well as sales-related training, I have long been walking around the country in the company, training a lot of professional managers, Ordinary staff and new people.

The company has a lot of more powerful people, in the field of management, sales, mobile internet technology, the field of Internet, I continue to learn from them, the company began to ask some professional consulting companies to do performance management, project management and other professional knowledge training, I feel very fast growth. But this is not enough for me, so I strengthen self-study, in addition to maintaining their own website, I began to learn Kotler, Trout and other masters of marketing courses.

In the first quarter of 2009, due to the closest branch of the sales staff, belong to the boss said "can hear the fire of people," I transferred to the company's core business department to do "National sales management supervisor" position. Mainly responsible for the national sales management of mobile internet products, marketing planning, sales incentives, and so on, just in 2009, I was responsible for sales management of this division sales breakthrough 200 million, I do not know how many of these I credit, but I am happy, because my salary increased to more than 4,000. Plus, since then, I've basically been able to get ads from Google every month.

Thanks to one of my colleagues, the same is the grassroots webmaster, he was responsible for the operation of a product, and a product from the planning to operate 3 months of time inside the break 20 million, which cannot help but say is a miracle, we go to the corridor every day to smoke, talk about marketing, discover the congenial interest after we began to chat Internet, It was he who suggested that I adjust all the GG ads on the website into picture form, because the area of picture 100% will trigger the advertisement only a bit, and the text form only less than 10% of the area will trigger the advertisement, I tried to find that the income of less than a dollar a day before the next leap up to 4 dollars a day. From there, I only put a 336 picture ad on each page because it works best.

May 2009 or so, I began to collect money from Google, although my hands on the site because of the record or virtual host provider run and irresponsible reasons, but there are a number of total return, basically every month I can receive money. Such a day has lasted until March 2010, Google launched China's rumors and CNNIC domain name filing and other adverse grassroots webmaster comments, including virtual host business often inexplicably disappeared, GG's income greatly reduced, sometimes two months to receive money.

In April 2010, I began to wonder whether the commercialization of mobile Internet could be achieved in a short period of time, and if my suspicions were correct, then the product that the company sold to its customers was difficult to achieve, so I decided to resign. I don't want to deceive the vast majority of consumers. This time I, already had five years work experience, the ponder question also began to mature. During my work in this company, I have done dozens of websites in my spare time, of course, I have done a bit of fun and experimentation, because I find it more and more that "experiment is the only criterion to test truth" is very correct.

At this time my heart emerged a lot of ideas, such as:

"The core of the internet is positioning". This view stems from Mr. Trout's positioning theory, in addition to that time I began to A5, stragglers and other webmaster forums, and began to study the Internet in various fields ranked first site. I am convinced that in the Internet and in the field of traditional marketing is the same, in the final analysis, the site must be in a certain area to meet the unique needs of some customer groups, and each market segments or segments can only accommodate several sites, the rest will eventually be eliminated. My opinion is published in my article "website positioning, E-commerce station success First step" in this article.

"Where the Internet is e-commerce." Because no matter what kind of website, in the final analysis will involve the profit, but not the public sense of "E-commerce station", not profitable site is not a good site, so I think "where the internet is E-commerce" speech.

"E-commerce site must meet the unique needs of customers," because no matter what your site content, positioning how, you can not meet customer demand, you do not have the value of existence and development. This view is published in my article "the next 10 years C2B model will certainly give birth to a great company" inside.

The maturity of thought, the combination of actual combat and theory makes me feel mature gradually, I began to tire of the advertising alliance that hurt the customer feeling of the low-level Web site profit model. June 2010, I feel that the next 5-10 years should still be the world of E-commerce, and in many segments of the market there is still a lot of E-commerce site success opportunities, coupled with my home to marry, I resigned from Shenzhen back to Changsha.

Back to Changsha, you call me, said to leave no, you go to the airport to meet me. You told me that it was easy to do the news unit website, do not need to worry about the record, do not need to beware of servers and hosts, and even promote funding is not a problem. Five years later you've done the news unit's Internet technology director's position and the company has given you an Audi car. We have been laugh for five years and we have experienced too much.

You ask me to come to Changsha what plan, is oneself start a business, or continue to look for a job.

I say entrepreneurship is too hard. You said, that too.

Back home, I began to think about my future, I was married, the pressure will be very big. Did five years grassroots webmaster, I am still a grassroots webmaster, I am optimistic about e-commerce, there are many good opportunities I do not choose to start a business, I worry too much. If my E-commerce station is done, the relevant department will turn it off, I can do nothing. I am an ordinary citizen of China and I need to obey the law. Grassroots webmaster is actually a street hawker, without a license, but one day will be Chengguan caught, even fry a rice noodle stall are kicked off or away.

In fact, I do not need the special care of the Government, I only need a space, quiet space, can let me strive for their own cause, and absolutely not illegal.

2010 months, I still went to a traditional enterprise to do e-commerce, I chose a small industry, to do a certain agricultural products e-commerce, I hope to do this small industry first, my three-year goal is to do 20 million, I know this is not a dream, because I understand, there is confidence.

For the vast grassroots station webmaster, struggling in the internet market Brothers and sisters, my advice or do e-commerce. If you can not start a business, to do e-commerce for small and medium-sized enterprises, the future is very good, but also for enterprises to do network integration Marketing communications, E-commerce outsourcing trusteeship, E-commerce Training and guidance, E-commerce marketing planning, e-commerce operation and promotion, E-commerce site construction, E-commerce, such as strategic consulting services based on E-commerce, these are very market opportunities, we will continue to grow. At present, I am planning a web-based "virtual company", I hope that the majority of webmaster can join us "local wisdom."

I really hope that there is such a body, able to speak for the grassroots webmaster; I really hope that there is such a leader, can see the grassroots stationmaster body that kind of innovation, diligent, persistent belief; I really hope that the relevant management department can start from the actual, some complex process simplification; I really hope that in the head of the grassroots webmaster, There is a sky, not only cloudy, but also often cloudless.

Because, I struggled for five years is not to do garbage webmaster! Because, we grassroots stationmaster do not want to become the garbage stationmaster. (Author Liu Yan, the first local wisdom, reproduced please specify the Source: http://www.sztrainer.com/) Welcome to reprint, welcome to spread widely